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分析称攀比心理和门票依赖推高景区门票票价--亲稳网络舆情监控室
2013-04-29

  国家发改委日前宣布,为降低群众出游成本,促进旅游消费,各地价格主管部门在“五一”节期间或前后对实行政府定价和政府指导价的1200余家景区门票价格实行优惠,优惠幅度约20%,其中,5A级景区60家,4A级景区约350家,3A级及以下景区约800家,景区门票价格平均优惠幅度约20%(4月26日光明网)。 The national development and reform commission has announced,To reduce the travel costs,Promote tourism consumption,Price departments in around"The May Day"Feast or subject to government guidance pricing and government pricing before and after more than 1200 scenic spots tickets preferential price,About 20% discount,Among them,5 a level scenic spot 60,4 a level scenic area of about 350,Aaa and the scenic area of about 800,Scenic spot ticket prices, on average, about 20% discount(On April 26, kwangmyong).

  从2013年起,每年春节、国庆黄金周期间的法定假日及连休日,云南省内所有实行政府定价和政府指导价管理的游览参观点,门票价格一律打8折。包括石林、丽江玉龙雪山、大理崇圣寺三塔等10多家景区的降幅都在20%。以云南5家5A级景区为例,每家降价20%,全部游完这5家5A级景区可少掏近百元。

Since 2013,,Every year the Spring Festival/The statutory holiday during the National Day golden week and in the day,Yunnan provincial government pricing and government pricing management in all the stops,All eight discount ticket price.Including the stone forest/Lijiang jade dragon snow mountain/The footprints in Dali temple tower and so on more than 10 scenic spots fall in 20%.With five 5 a level scenic spot in yunnan as an example,Each price is reduced by 20%,Swim all the five 5 a-class scenic spot can be less pay hundreds of yuan.

  继房价太贵“住不起”、药费太贵“病不起”、墓地太贵“死不起”之后,景区太贵“玩不起”再度引发社会热议。时下,风景区门票价高之所以让公众纠结,一方面是老百姓外出旅游越来越多,毕竟生活水平提高了,老百姓的旅游需求不断增长;另一方面是景区门票价格越来越高,玩遍136家5A级景区需要普通百姓一年不吃不喝,且这136家5A级景区仅有寥寥几家是免费的,这样的比例实在太低了。

The price is too expensive"Couldn't afford"/Drug costs too expensive"Can't afford to disease"/The graveyard is too expensive"Since the death"after,The scenic area is too expensive"Can't afford to play"Once again sparked heated debate in society.nowadays,Scenic area door ticket prices high is that the public,On the one hand, is more and more people to travel,After all, living standards are improved,Common people's travel demand increased;On the other hand is a scenic spot ticket prices higher and higher,Play over 136 5 a level scenic spot need to ordinary people don't eat not to drink in a year,And the 136 5 a level scenic spot is only a handful of free of charge,This ratio was too low.

  5A级景区“皇帝女儿不愁嫁”,无疑是国内旅游市场不成熟的体现。而旅游门票高得离谱的背后除了旅游产品结构不合理外,景区的攀比心理和地方财政对门票收入的依赖更是旅游门票价高的“推手”。一方面,目前多数景区还停留在门票经济阶段,“你涨我也涨”的攀比心理驱使景区靠频频涨价得以生存;另一方面,部分著名景区对旅游资源具有垄断性,涨价底气十足,加上部分“以旅游立市”的地方政府存在“外地人的钱不赚白不赚”的短视心理,财政长期依赖门票收入,也为景区提价大开“方便之门”。

5 a level scenic spot"The king's daughter, want to marry",There is no doubt that is the embodiment of the domestic tourism market is not mature.Behind and travel tickets are far too high in addition to the tourism product structure is not reasonable,Scenic area of the peer and the local financial dependence on tickets income is travel door ticket prices high"driver".On the one hand,At present most of the scenic spot is still stay in tickets economy stage,"You up I also up"Driven by peer scenic spot by frequent price increases survival;On the other hand,Some famous scenic spot has a monopoly on tourism resources,Rise in price very confident,Together with the part"A will made in tourism city"The local government"Outsiders don't make white don't earn money"Short-sighted mentality,Finance long-term rely on ticket sales,Also for scenic spot prices is big"The door".

  国内景区门票价格普遍过高,早为公众所诟病。根据现在国情来看,国内5A级景区票价确实太高了。很多景区还以“涨价限制客流”为名继续调高票价,实际上这些风景名胜区多是垄断资源,游客根本没有别的选择。这说明高端景区在定价时对游客的感受和承受能力欠考虑。在这种定价机制背后,透出景区权属不明的尴尬到底是全民所有还是部门所有;定价是市场说话还是政府拍板。在此背景下,政府更应关注的是景区定价机制,使之回归公共性定位。这包括景区定价是否考虑国民收入水平,是否经过严格的民意机制,最终是否体现了景区的公共属性。

Domestic scenic spot ticket prices generally high,Early was criticized by the public.According to the current situation,National 5 a grade scenic spot ticket prices really is too high.A lot of scenic spot also to"Price limit traffic"The name continues to raise ticket prices,These scenic spots are actually monopoly resources,Tourists don't have a choice.Suggesting that high-end scenic spot for tourists in the pricing of feeling and bear ability ill-advised.Behind this kind of pricing mechanism,Passes scenic spot the ownership of unknown embarrassed all the whole people or departments;Pricing is the market or government decision to speak.Against this background,Government should be more focused on the scenic spot pricing mechanism,To return to the public.Whether this includes scenic spot pricing considering the level of national income,Whether strict mechanism of public opinion,If eventually embodies the scenic spot of public properties.

  随着老百姓生活质量不断提高,越来越多的人有意愿游山玩水,陶冶情操,旅游开始和衣食住行一样变成生活必需品。然而,景区门票高企,提高了旅游门槛,使之异化为有钱人的专利,难以满足中低收入群体的旅游诉求。由此说来,“玩遍5A景区需2万”并非是一个简单的市场现象,而是一道沉重的民生考题。现在政府已经让公众享受众多的节假日免费的“公益大餐”,风景区也应该走向低收费或是免费的道路。这一方面需要景区走出对门票的单纯依赖,通过提升人性化服务、增加服务品种、拉长产业链条等多种渠道来实现经济效益;另一方面,更需要政府担当责任,比如通过切实降低国有景区票价、建立国家公园制度等,切实解决老百姓“玩不起”的民生问题。

As people life quality enhances unceasingly,More and more people are willing to travel,Edify sentiment,Tourism began to become daily necessities and food and clothing live line.however,Scenic spot tickets are high,Raised the threshold of tourism,Alienation for the rich man's patent,Is difficult to meet the travel demands of low - and middle-income groups.Thus speaking,"Play over 5 a scenic area should be 20000"Is not a simple market phenomenon,But a heavy examination questions of the people's livelihood.Now the government has let the public enjoy many holidays free of charge"A good meal",Scenic spot should also go to low-cost or free way.This aspect need to scenic spots out of rely on for tickets,Humanized service through ascension/Increase the service breed/Long industry chain and other channels to achieve economic benefits;On the other hand,More needs the government to bear responsibility,Such as through actually reducing state-owned scenic spot ticket prices/To establish national park system and so on,Earnestly solve common people"Can't afford to play"The people's livelihood issues.

  吴学安

Wu Xuean

分析称攀比心理和门票依赖推高景区门票票价

分析称攀比心理和门票依赖推高景区门票票价

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