五一节刚过，就在不少景区门票顶风“变花样”涨价倍受诟病之际，山西省旅游局宣布从5月15日起，山西49家国有及国有控股的景区景点将对游客实行头道门票打折优惠，旺季八折、淡季六折；60岁以上老年人和残疾人还将享受免头道门票；每年5月19日中国旅游日及9月27日世界旅游日，也实行头道门票免费。

May Day after,In many scenic spot ticket against the wind"something"Price has been,Shanxi Province tourism bureau announced that since May 15,49 in shanxi state-owned and state-controlled scenic spots for tourists head way ticket discounts,Peak season eight fold/Season six fold;60 years of age or older and disabled people will also enjoy free tickets for head;Every year China tourism day on May 19, and the world tourism day on September 27th,Also a head way tickets for free.

　　山西省旅游局局长冯建平在谈到这一“逆市”举动的原因时表示，这是为了采取倒逼景区的方式，探索改变景区单纯依靠门票经济的旅游产业发展模式。“山西从长远利益出发，算大账，不斤斤计较，在促进旅游产业转型的同时，展示出了山西人民的开放胸怀。”

Shanxi Province tourism bureau Feng Jianping when talking about this"A falling market"The cause of the move,This is to adopt the method of reversed transmission scenic spot,To explore change tickets for scenic area rely on tourism industry economic development mode."Shanxi from long-term interests,Is big account,Do not haggle over every ounce,在促进旅游产业转型的At the same time,Showing the shanxi people open mind."

　　在接受中国经济时报记者采访的旅游专家看来，山西的举动显示出未来山西旅游正由门票经济向产业经济转变的发展思路。

In the China economic times reporter interview tourism experts,山西的举动显示出In the future山西旅游正由门票经济向产业经济转变的发展思路.

景区发展应有整体产业经济的思维 Scenic area development should be overall industry economic thinking

　　门票经济向产业经济转变并非新话题，转型成功先例也并非没有，例如杭州西湖景区施行免费开放已十年有余，尽管每年几千万元的门票收入没有了，但杭州却没有亏。如今的杭州城市本身已成为风景，吸引大量自由行的游客，游客驻足的时间也更久，餐饮、住宿、零售等都为杭州创造了大量的综合收益。

Tickets for economy to industrial economy is not a new topic,Transformation of precedent is not without success,For example hangzhou west lake scenic area of free and open for more than ten years,Although every year tens of millions of yuan ticket sales,But the hangzhou have no loss.Today's hangzhou city itself has become a scenery,Attract a large number of tourists free line,Tourists stop time is longer,Food and beverage/The accommodation/Retail and so on all to create a large amount of comprehensive income for hangzhou.

　　不过，在现实当中，这种转型在实际操作过程中因受各方利益牵制仍颇有难度，可谓阻力重重，更多的旅游景区仍紧盯门票收益。根据近期中国旅游研究院与携程旅行网联合发布的研究报告，从国内出游成本看，景点门票花费在旅游花销中占比最大，达21.92%，其次才是交通、购物、餐饮、住宿等。

but,In reality,This transformation in the process of actual operation due to the interests of all parties to remain quite difficult,Has met with resistance,More tickets for scenic spots still focus on profits.According to the recent China tourism academy and ctrip jointly issued a research report,Looking from the domestic travel costs,Attractions tickets cost in tourist spending accounted for most,Up to 21.92%,Followed by the traffic/shopping/Food and beverage/Accommodation, etc..

　　而最近闹得沸沸扬扬的湖南凤凰古城收费事件，便是其中一例。尽管遭到民众极力反对，且此举导致的结果也很明显旅店住宿率一度下降为零，但政府部门和相关经营机构却出于自身利益考虑，不肯放弃门票收入这块“到手的肥肉”。

Recently all hunan phoenix ancient city is events,便是Among them一例.Although the people were strongly against it,And this result is also very obvious hotel however once reduced to zero,But the government departments and relevant management agencies for its own sake,This is not willing to give up ticket sales"Get fat".

　　国务院发展研究中心东方文化与城市发展研究所所长刘锋在接受本报记者采访时表示，门票经济向产业经济转型是系统工程，首先需要当地政府有正确的旅游发展理念，即要有整体的产业经济思维，从大局考虑区域的综合价值提升。

Under the state council development research center of eastern culture and the urban development institute LiuFeng said in an interview with our reporter,Tickets economy to the industrial economic transformation is a system engineering,First of all need local government have the right concept of tourism development,That must have the whole industry economic thinking,In the big area comprehensive value enhancement.

　　刘锋表示，从景区本身来说，其收益主要依靠门票及景区内相关消费活动的收费，但假如景区自身经营成功，便可带动周边产业的发展，提升整个城市的品牌和综合形象，并可能由此全面提升土地的综合价值。

LiuFeng said,From the scenic spot itself,Its income mainly rely on ticket and scenic consumption activities associated with the charge,But if their business success,Can lead to the development of peripheral industries,Enhance the city's brand and comprehensive image,And may thus improve the comprehensive value of land.

　　“不过，由于门票外的收益并非全归景区享有，所以大部分景区仍将重心放在门票上面。”刘锋表示，实现景区旅游经济的发展转型，仍需方方面面共同努力。而山西旅游业做出的这一举动，则着实值得叫好和期待。“一方面，其逆操作行为本身即是一种营销手段，可以在市场上引来好名声；另一方面，这些非常实际的优惠活动，也的确能够促进游客的增加。”

"but,Because of the tickets outside earnings is not all belong to the scenic area enjoys,So most of the scenic area will focus on tickets."LiuFeng said,Realize the tourism development of the economy transformation,Buyer still in joint efforts.Shanxi tourism to make the move,Is really worth applauding and look forward to."On the one hand,Its inverse operation behavior itself is a kind of marketing,Can attract good reputation in the market;On the other hand,These very real favourable activity,Also can promote the increase of the visitors."

景区自身也需转型升级 Itself also needs to transformation and upgrading of the scenic spot

　　刘锋表示，旅游是一个综合性很强、关联度很大、带动性很高的产业，“一业兴，百业旺”效应明显，旅游的人流带来的资金流、信息流、物流对当地的综合消费带动性非常大。“因此，我们绝不能紧盯着门票收入，一块钱的门票收入可以带来5块钱的其他收益，游客在当地的吃、喝、拉、撒、睡等各方面消费的综合效益都会得到提升。”

LiuFeng said,Tourism is a comprehensive very strong/Correlation is very big/DaiDongXing high industry,"Thing is popular,All sectors in"Effect is obvious,Tourist traffic flows/The flow of information/Logistics will guide very large whole construction machinery for local comprehensive consumer."so,We can't stare at ticket sales,A dollar ticket income can bring other income of $5,Tourists in the local/To drink/la/sa/Sleep and so on various aspects of consumption will improve the comprehensive benefit."

　　“摆脱门票经济，实现旅游产业全面转型，需要区域和城市设计者通盘考虑。旅游规划中体现利益的互动，最终实现一个理想的大旅游和大产业结构。”除此之外，刘锋认为，景区本身也应不断转型升级，以实现多元化的收入结构。

"Get rid of the tickets for economy,A thorough transformation can be achieved,Need to overall consideration regional and urban designers.Reflect the interests of the interaction of tourism planning,Achieve an ideal large tourism and large industrial structure."In addition to this,LiuFeng think,The scenic area itself should also continue to transformation and upgrading,In order to realize the diversity of income structure.

　　“比如，把相关的体验经济和消费做足、做透，在吃、住、玩等多方面不断增加新的消费点，拉长相关的产业链，提高旅游产业的附加值，以不断吸引和留住游客。像出售旅游纪念品等，都可以增加收益。”刘锋说。

"Such as the,Do the related experience economy and consumption/Do through,In the eating/live/Increased in many aspects play for novelty, desire based on lack of new,Spin of the related industrial chain,Improve the added value of tourism industry,To attract and keep visitors constantly.Such as selling souvenirs,Can increase profits."LiuFeng said.

　　刘锋认为，过去，旅游产业的发展，更多是靠资源驱动和资金投入的驱动模式，其实，旅游更是一个创意经济、点子经济，不但需要投资还要“投智”，要把具有科技含量、文化含量的创新驱动注入到旅游的发展当中来。“从原来的粗放型增长，转变成质量效益型、富有创意的增长，这是旅游产业发展的关键和根本。”

LiuFeng think,In the past,The development of the tourism industry,More is to rely on resources to drive and money driven model,In fact,Tourism is a creative economy/Ideas of economic,Not only need to invest more"For wisdom",With scientific and technological content/Cultural content innovation driven into tourism development."From the extensive growth,Into a discussion/Creative growth,This is a key and fundamental for the development of tourism industry."

公益性景区票价应实行逐渐免费 Public welfare scenic spot ticket prices should be carried out gradually free

　　对景区门票到底该不该涨价，又该如何涨价，刘锋认为，这需要根据景区不同的资源属性来分类处理。依托于公益类资源的景区应该逐步向低门票甚至免费的方面去发展，对于市场型的景区（如主题公园、游乐园等），其管理和经营应由市场决定。

The scenic spot tickets should rise in price,How do you rise in price,LiuFeng think,This need according to the different resources of the scenic spot attribute to classification processing.On the tickets for scenic area should be gradually to a low of public resource to develop or even free of charge,Scenic spot for market-oriented(Such as the theme park/Amusement park, etc.),The management and operation should be decided by the market.

　　就在4月末刚刚表决通过并将于10月1日正式实施的我国首部《旅游法》中，规定的也正是这一方向。其中明确规定利用公共资源建设的景区门票实行政府定价或者政府指导价，严格控制价格上涨，并实行涨价听证制度；而对公益性的城市公园、博物馆、纪念馆等，除重点文物保护单位和珍贵文物收藏单位外，应当逐步免费开放。

In late April just vote through and will take effect on October 1, the first in our country[proposals]In the,It was also the direction of regulation.Among them明确规定利用公共资源建设的景区门票实行政府定价或者政府指导价,Strictly control the prices,And implement price hearing system;For public city parks/The museum/Memorial hall, etc.,In addition to the key cultural relics protection units and collection units of rare and precious cultural relics,Free of charge shall gradually.

　　未来，能否让旅游资源的公益性真正回归公益，民众已有理由期待。刘锋建议，对于景区门票定价应该以景区等级、资源价值、管理体制、产品类型、行业环境、景区面积、当地社会经济发展状况等多因素为参照，建立一套完整科学的门票价格制定指标体系和调价流程，且对于依托公共资源开发的景区应出台政府指导价和最高上限，并规定门票年均涨幅的上限。

In the future,Can let the tourist resources of public welfare really return to public welfare,People have reason to expect.LiuFeng advice,Should look at the scenic spot scenic spot ticket pricing level/Value of resources/The management system/The product type/Industry environment/The scenic area/Many factors such as local social economic development for reference,Admission prices to establish a complete set of scientific index system and pricing process,且对于依托公共资源开发的景区应出台政府指导价和The highest上限,And tickets yearly rise of cap.

　　而对于门票定价和涨价的“听证会”制度，刘锋认为，未来还应逐步完善，除本地居民和商户以外，还应吸纳游客、旅行社等利益相关者进入听证会，改变“逢听必涨”、“本地人听证，外地人埋单”的现状。

For pricing and price increases"The hearing"system,LiuFeng think,In the future还应逐步完善,In addition to the local residents and businesses,Should also be attracting tourists/Travel agencies and other stakeholders into the hearing,change"Wel hear will rise"/"Local people hearing,Outsiders pay"The present situation of the.

　　“同时也可借鉴印度、埃及等发展中国家的经验，对本国的青少年实行低票价甚至免票策略，以更好地利用自然和历史文化资源进行国民教育，传承民族文化。”刘锋表示。（记者 牛福莲）

"At the same time也可借鉴印度/Developing countries such as Egypt's experience,Of their teenagers enjoy low price or even free strategy,In order to better use of natural and historical and cultural resources of the national education,Inheriting national culture."LiuFeng said.(The reporter NiuFuLian)

　　作者：牛福莲

The author:NiuFuLian

要青春也要优惠 春夏特价线路大全

To also want to offer spring/summer special lines of youth

• ￥

  RMB7600 7600起

  since

  【神舟国旅】纯美之境 香港中转尼泊尔9日
• [The shenzhou CITS]Pure beauty of Hong Kong transit 9 Nepal

• ￥

  RMB3600 3600起

  since

  【携程旅游】西藏4地10日经济团队游
• [Ctrip travel]4 to 10, Tibet's economic team

• ￥

  RMB3580 3580起

  since

  【携程旅游】漓江阳朔龙脊梯田 5日半自助游
• [Ctrip travel]The lijiang river yangshuo Tours dragon ridge terrace 5 and a half

• ￥

  RMB3080 3080起

  since

  【捷达旅游】韩国全景深度6日游
• [Jet travel]South Korea panoramic depth 6, swim

• ￥

  RMB3699 3699起

  since

  【携程旅游】香港中转 台湾环岛8日团队游
• [Ctrip travel]Hong Kong transit Taiwan Tours around the island 8

• ￥

  RMB5199 5199起

  since

  【携程旅游】香港往返 巴厘岛5日豪华半自助游
• [Ctrip travel]Hong Kong luxury Bali 5 half self-help swim back and forth

• ￥

  RMB2899 2899起

  since

  【凤凰国旅】韩国首尔周末2日自由行
• [Phoenix CITS]Seoul, South Korea 2 day free at the weekend

最美的空姐制服

The most beautiful flight attendant uniforms

俏佳人海岛比基尼

Woman bikini island

旅途突发事件如何应对

Emergency trip how to deal with

荷兰不只有性

The Netherlands not only sex