“去药店买药，一定要蹲下来！价廉物美、性价比高的好药都摆在下面……”近日，一名微博网友爆出这一药店“潜规则”。在药店里摆在最显眼位置的或许不是疗效最好的药，但一定是利润最高的药。

"Went to a chemist's shop to buy medicine,Must squat down!Cheap and fine/Cost-effective good medicine in below..."recently,A micro bo net friend came the pharmacy"Latent rules".In the pharmacy in the most conspicuous position of curative effect may not be the best medicine,But it is most profitable medicine.

　　11月5日，记者走访了乌鲁木齐部分药店发现，绝大部分药店价格高、利润高的药品都摆放在显眼的位置，并且也是店员竭力推荐的品种。

On November 5,The reporter interviewed urumqi part pharmacy found,Most of the pharmacy prices high/Profit high drugs are put in the prominent position,And also the clerk to recommend variety.

　　业内人士披露，药店希望尽可能多地赚取利润，药品推销员希望尽可能多地赚取提成，买药的人希望买贵的药能尽可能快地让病好起来，三方的不同需求促成了药店药品摆放“高贵低贱”怪象的产生。

The personage inside course of study disclosure,Pharmacy hope to earn profit as much as possible,Pharmaceutical salesman hope to earn commission as much as possible,Buy medicine people want to buy expensive medicine as quickly as possible let disease better,Three side of the different demand contributed to a pharmacy drug put"Noble beneath"Strange like production.

记者体验 Reporter experience

九毛钱眼膏“藏”在底层 Nine cents oculentum"hidden"On the ground floor

　　记者手持一张由医生开具的治疗普通病毒性感冒的单子，来到位于新华南路的一家三级连锁药店。

Reporters from the doctor with a open treatment common viral cold list,To the new road south China a level 3 chain pharmacy.

　　放眼望去，店员面前玻璃柜台最上层的药基本都是二十多元到上百元的；弯腰看第二层，价格标签上的标价明显降了一个档次，在十几元到三十元之间；蹲下来再看最底层，终于看到九毛钱的红霉素眼膏。

look,Before the clerk glass counter top medicine basic are 20 multivariate to hundreds of yuan;Lean over to watch the second,The price tag on the price of obvious drop a class,In more than ten yuan to thirty yuan between;Squat down bottom to see,Finally see nine cents of erythromycin eye ointment.

　　记者称要买一款治病毒性感冒的民族药时，一名女店员立刻转身从背后货柜中间一层拿了一盒价格为27.9元的药，“这是无糖型的，效果特别好。”

Reporters say to buy one cure toxicity cold when the national medicine,A saleswoman immediately turned from behind a container intermediate layer took a box of price is 27.9 yuan medicine,"This is sugar-free type,Effect is very good."

　　当记者要求选一款便宜点的此类民族药时，店员弯腰从货柜底下拿出一盒有糖型的，价格12元。

When a reporter for choosing a cheaper such national medicine,Clerk bend down from the container underneath took out a box of sugar type,Price 12 yuan.

　　随后，记者来到北门一家药店，称要买退烧的阿司匹林，店员顺手拿了一盒26.5元的药。

then,The reporter comes to the north a chemist's shop,Say to buy febrifugal aspirin,Clerk conveniently took a box of 26.5 yuan medicine.

　　当要求要买最便宜的那种塑料包装的白色片剂时，店员坚称那种简易包装的片剂5毛钱8片，副作用大，最好不要吃，“一分价钱一分货，那种白片厂家都不咋生产了。还是这个好，退烧快。”在记者一再坚持下，店员在货柜里找了好一阵，又查了库房，说没货。

When asked to buy the cheapest kind of plastic packaging white when tablet,Clerk insists that simple packaging tablet to 5 cents 8 pieces,Side effect big,Had better not eat,"The price you pay for a minute,The white sheet manufacturers are not zha produced.Or the good,Defervescence fast."In reporter repeatedly insistence,Clerk in container found a good,And consult the warehouse,Said no goods.

　　此外，同样的维C银翘片，十多元一盒的精包装放在显眼位置，而1.2元一包的则需要蹲下来才能在柜台最底层看到。

In addition,The same d C flos ionicerae and fructus forsythiae tablet,10 yuan to a box of fine packing on conspicuous position,And 1.2 yuan a pack of are need to squat down down to the bottom to see.

消费者 consumers

刷医保卡买药不太在意价格 Brush cure to keep card to buy medicine don't care about the price

　　5日中午，在青年路一家药店里，三名店员分别为三名消费者介绍药品。

At noon on 5,In the youth in a pharmacy,Three clerk respectively introduced three consumer drug.

　　其中一名年轻女子匆匆拿了店员介绍的一种20多元的感冒药后离去；一位60多岁的老人在店员推荐下，买了一瓶近200元的“上层”保健食品；只有一人坚持买了自己要求的药品。

One young woman in a hurry take the assistant introduction of a 20 multiple cold medicines and left;A more than 60 years old man in the shop assistant recommend next,Bought a bottle of nearly 200 yuan"upper"Health food;Only one person to buy their requirements of the drug.

　　记者发现，同一类型的药品品种之繁多，令人眼花缭乱。消炎药多达20余种，感冒药多达30余种。除价格不同、厂家不同、包装不同外，一般人无法分辨其他不同之处。

Reporter discovery,The same type of drug variety is various,dazzling.Anti-inflammatory drugs up to more than 20 kinds of,Cold medicines as much as more than 30 kinds.In addition to the price different/Manufacturer different/Packaging different external,The average person is unable to distinguish different place.

　　前来购药的朱建元说，“我们买药一般都是店员推荐啥就买啥，他们毕竟卖得多了，有些经验吧。而且工作那么忙，哪有时间蹲下来慢慢选。”

To come to buy medicines ZhuJianYuan said,"We buy medicine is usually shop assistant recommend what would buy what,After all, they sell much more,Some experience it.And the work so busy,Which have time choose squatted down slowly."

　　最重要的是，“反正可以刷医保卡，一般买常用药不会太在意价钱问题，只要不是贵得离谱就行。”

The most important thing is,"Anyway, can brush medical insurance card,General buy five will not be too concerned about the question,As long as it's not how expensive will do."

　　对于药店药品摆放的潜规则，朱建元表示以前从未注意过，以为摆在显眼位置的都是常用药。而对他的这种看法，许多市民都持相同态度。

For pharmacy drug put latent rules,ZhuJianYuan said had never noticed,Think before conspicuous position is five.But to his this view,Many citizens feel the same way.

业内人士 The personage inside course of

利益链条导致怪象产生 Interests chain lead to blame like produce

　　曾经在药店工作过的李女士透露，药店的主要利润来自高价药品，低价药品基本不赚什么钱。

Once worked in a pharmacy ms. Li said,Pharmacy major profit from high drug,Low-cost drugs basic don't make any money.

　　“比如，一盒20多元的感冒药，我可以拿到3元甚至更高的提成，而一盒1.2元的感冒药，没什么赚头。”李女士说。

"For example,A box of 20 multiple cold medicine,I can get 3 yuan even higher commission,And a box of 1.2 yuan cold medicine,No profit."Ms. Li said.

　　她说，事实上，店里的销售人员工资是由底薪加提成构成的，贵的药提成高，便宜的药提成低。

She said,In fact,The store sales personnel salary is by a base salary plus commission,Expensive medicine the high commission,Cheap medicine commission low.

　　“我一个月工资大约3000元左右，底薪只有1100元。所以推销的时候自然推荐贵的了。有的新来的店员，顾客要什么就卖什么，自己不主动推销，还会被老板扣钱”。

"I a monthly salary of about 3000 yuan,Base salary only 1100 yuan.So when you sell natural recommend the.Some of the new clerk,The customer what you sell??????,You don't active sales,Also will be the boss deduct money".

　　此外，店员也抓住了消费者的心态：一分价钱一分货，贵的药见效快，“现在人上班那么紧张，生病了肯定希望快点儿好。”

In addition,Clerk also have caught on to consumers' mentality:The price you pay for a minute,Expensive medicine taking effect quickly,"Now people are going to work so nervous,Ill certainly wish hurry up good."

　　李女士强调，现在买药一般都是刷医保卡，就如朱建元所说，大多数人对药价不是非常在意，因此销售人员正是抓住了这一点，才将贵药摆在显眼处，并拼命推荐贵药。

Ms. Li stressed,Now buy medicine are generally brush medical insurance card,As ZhuJianYuan said,Most people on prices is not very care about,So the sales staff is caught it,Will your medicine in the conspicuous place,And try very hard to recommend your medicine.

　　就这样，药店希望尽可能多地赚取利润，药品推销员希望尽可能多地赚取提成，买药的人希望买贵的药能尽可能快地让病好起来，三方的不同需求促成了药店药品摆放“高贵低贱

so,Pharmacy hope to earn profit as much as possible,Pharmaceutical salesman hope to earn commission as much as possible,Buy medicine people want to buy expensive medicine as quickly as possible let disease better,Three side of the different demand contributed to a pharmacy drug put"Noble beneath”怪象的产生。 "Strange like production.

网友 Net friend

呼唤药品管理制度“站起来” Call for drug management system"Stand up"

　　自治区人民医院药剂科工作人员介绍，药店药品的摆放，在营销学里是一种销售手段，人们进入药店后，视线范围内第一印象深刻的东西，会影响到他们的选择和判断，甚至激发消费冲动。不仅是药店，一般的超市、卖场等也是如此。

Autonomous region people's hospital pharmacy staff introduced,Pharmacy drug put,In marketing is a kind of sales approach,People enter after a pharmacy,The line of sight range first impression profound things,Will affect their choice and judgment,Even stimulate consumption impulse.Is not only a pharmacy,General supermarkets/Supermarket is also so.

　　网友“CCDD”表示，对消费者来说，蹲下买药似乎成了一种具有可操作性并且“合理”的解决方式。在医生收回扣、医院高药价和药店有目的摆药的“围追堵截”中，蹲下买药这种医患矛盾形成的产物，似乎已成为消费者“最后的反抗”。希望医生、有关部门、消费者一起努力，形成良好互动关系，“蹲下买药”的尴尬事才会得到合理的解决。

Net friend"CCDD"said,For consumers,Squat down to buy medicine seems to become a practical and"reasonable"solution.In the doctor receiving kickbacks/Hospital high drug prices and drugstore have purpose pendulum medicine"rounding"in,Squat down to buy medicine the doctor-patient contradiction formation of product,Seems to have become consumers"The final against".Hope the doctor/Relevant departments/Consumers together,Form a good interactive relationship,"Went down to buy medicine"Embarrassing things will get reasonable solution.

　　网友汪昌莲呼唤：消费者买药“蹲下来”，药物管理制度理应“站起来”。要大力推进医改，减少药品流通的中间环节，在合理确定生产环节利润水平的基础上，统一制定零售价。(记者刘盼)

Net friend WangChangLian call:Consumers buy medicine"Squat down down",Drug management system should be"Stand up".We need to vigorously push forward reform,Reduce the intermediate links to the circulation of medicines,In the reasonable determination of the production links profit level of basis,A unified retail price.(Reporter LiuPan)