公交车站是民营医院广告的主要阵地。京华时报记者 王海欣 摄 The main bus station is civilian battalion hospital advertising.Beijing times reporter Wang Haixin perturbation

　　靠“男科”“妇科”骗钱、收费太贵……提起民营医院，大家脑海中首先蹦出这几个印象。昨天，北京市卫生局社会办医服务处处长樊世民接受采访时表示，为规范社会办医服务市场，本市将建立社会办医服务机构信誉体系，覆盖所有民营医院，在加强监管的同时，将根据医疗服务质量及信誉情况对医院实行“星级评定制”。

by"male""Department of gynaecology"Cheat money/Is too expensive...Filed a private hospital,You first jump out of this a few impression in our mind.yesterday,Beijing municipal bureau of health social do medical services division FanShiMin said in an interview,To regulate social do medical service market,This city will establish social do medical service institutions credit system,Cover all private hospitals,At the same time of strengthening supervision,According to the medical service quality and credibility for the hospital"Star rating system".

　

　□举措 - move

　　民营医院将有信誉标准 Private hospitals will have credit standards

　　市卫生局社会办医服务处处长樊世民分析称，目前，本市社会办医类机构的特点一是“多、小、散”，绝大多数是门诊部和诊所；二是经营上两极分化严重，除少数几十家形成了较好品牌，许多民营医院靠“男科”“妇科”“不孕不育”等特殊的专科特色赚钱，存在虚假广告、夸大疗效、扩大经营范围等不正当经营手段，也极大影响了社会办医机构的社会声誉。对此，市卫生局今后将出“重拳”整顿。

Municipal bureau of health social do medical services division FanShiMin analysis said,At present,The characteristics of the social do medical institutions in the city is a"More than/small/scattered",Most of the clinics and clinics;2 it is operating on the polarization is serious,In addition to a few dozens of formed a good brand,Many private hospitals"male""Department of gynaecology""infertility"Such as special training characteristic to make money,There is false advertising/Exaggerated curative effect/Unfair management such as expand the scope of business,Also greatly affected the social do medical institutions of social reputation.For this,City health bureau will in future"punch"To clean up.

　　樊世民介绍，今年，市卫生局将开始探索建立社会办医信誉体系，联合工商、税务、人社、城管等相关部门，对民营医院超范围经营、坑蒙患者、不正当竞争、发布虚假广告等所有违规行为进行重点监管，对不同违规情况明确相应的处罚手段，违规情节严重者将面临被取缔。

FanShiMin introduction,This year,City health bureau will begin to explore to establish the social do medical credibility system,The joint of industry and commerce/The tax/One club/Urban management and other related departments,Beyond to civilian battalion hospital management/KengMeng patients/Unfair competition/All violations such as false advertising on regulation,To a clear corresponding punishment means different violations,Violations, serious face was banned.

　　樊世民称，目前本市社会办医机构数量庞大，除注册登记之外，还有许多黑诊所和“地下诊室”，因此专业执法队伍在加强监管和打击力度的同时，将发挥社会公众监督的力量，按照其设想，将把代表民营医院信誉和质量的“星级”张贴在该机构外，“这样百姓就能明明白白看病，不用担心进了黑店”。

FanShiMin said,The number social do medical institutions in the city is big,In addition to registration,There are many black and clinic"Underground clinic",So the professional law enforcement team at the same time of strengthening supervision and crackdown,Will give play to the supervisory power of the social public,According to the idea,Will turn on behalf of the private hospitals reputation and quality"The star"Posted on the outside the agency,"So that people can clearly see a doctor,Don't have to worry about into the joint".

　　目前该体系建设已纳入市卫生局今年的工作计划，相关标准和办法最快于今年底或明年初出台。樊世民介绍，本市现有的所有社会办医机构和即将新建、注册的有社会资本注入的医疗机构都将纳入此体系监管。

At present the system has been incorporated into the municipal health bureau this year work plan,Related standards and measures as soon as the end of this year or early next year.FanShiMin introduction,This city of all existing social do medical institutions and the new/Have registered medical institutions of social capital will be included in the system regulation.

　　“我们将对行业进行规范化引导。”樊世民称，资金和人才固然是民营医院健康成长的必需条件，但规范经营、个性服务、培育信誉才是民营医院健康发展的关键。

"We will guide the industry standardization."FanShiMin said,Money and talent is is a necessary condition for the healthy growth of private hospitals,But the specification management/Personality service/Cultivation of credibility is the key to the healthy development of the private hospitals.

　　

社会办医床位3年增6000 3 years to add 6000 social do medical beds

　　樊世民介绍，本市从区域卫生规划上给社会办医预留了充足空间，根据计划，到2015年末，社会办医机构的床位数应达到总床位数的20%左右，同时每千人口拥有的5.5张床中，至少有1张来自社会办医机构。以2015年，全市人口达2200万至2300万推算，民营医院床位总量应达到2.2万张以上，但目前实有1.62万张，因此本市社会办医机构的床位数将在3年内增加至少6000张。

FanShiMin introduction,From the regional health planning in the city to social do medical reserve enough space,According to the plan,At the end of 2015,The beds of social do medical institutions should reach about 20% of the total beds,5.5 beds per thousand population have at the same time,At least 1 card from social do medical institutions.In 2015,,The city's population of 22 million to 22 million calculations,Private hospitals should reach 22000 total beds above,But the actual 16200 copies,So the social do medical institutions beds in the city will increase at least 6000 copies in three years.

　　“今后我们对社会办医机构的鼓励力度将继续加大，但能发展成多大规模是社会和市场选择的结果，只要符合我们的方向，都会鼓励和支持。”樊世民称，市卫生局医政处正在研究社会办医准入的新管理办法，医管处正在研究社会办医医疗服务监管措施，今后准入标准将更具可操作性，在保障医疗安全的前提下，让社会办医更方便更容易地提供服务。对于社会资本开办医疗体系框架中急缺的部分，如康复院、护理院、特色专科医院等，政府将给予特别优待和政策倾斜。

"In the future, we encourage efforts in social do medical institutions will continue to increase,But it can develop into how large is the social and the result of market selection,As long as meet our direction,Will encourage and support."FanShiMin said,Medical administration in the municipal bureau of health is studying new measures for the administration of social do medical access,Medical affairs department is studying social do medical health service regulation,Access standards will more operability,In guarantee under the premise of medical safety,Let the social do medical provide services more convenient more easily.For social capital shortages of part of the health care system framework was set up,Such as rehabilitation hospital/A care home/Characteristic specialized subject hospital, etc,The government will give preferential treatment and special policy tilt.

　　

“公私”人才结对子或补贴 "Public and private"Talent antithetical couplet or subsidies

　　百姓看病认专家，但与公立医院雄厚的人才团队相比，民营医院的知名专家屈指可数。如何增加民营医院含金量？北京医师协会副会长许朔表示，中国医师协会健康保险和健康管理委员会决定在北京试点建立高端医疗联盟，即通过大型公立医院和发展较好的民营医院结对子的方式，将公立医院的人才通过多地点执业的方式注入民营医院，带动后者技术水平的提高。

The people to see the doctor recognized experts,But compared with the strong public hospital talent team,Civilian battalion hospital famous experts are numbered.How to increase private hospitals in production?Doctors' association, vice President of Beijing Xu Shuo said,The Chinese medical doctor association and health insurance health management committee decided to pilot a high-end health alliance in Beijing,Through the large public hospitals and the development of private hospitals provide a better way,To public hospital talent by site practice more into private hospitals,Drive the improvement of technical level.

　　“看骨科去积水潭（医院），神内去宣武（医院），神外去天坛（医院），但民营医院有哪些是公认的专科医院？”许朔表示，联盟将打造妇科、儿科、骨科、神经科等行业标杆式民营医院，并将出台相关民营医院健康成功标准，涉及医疗质量、医疗安全、流程、专家组成、服务、收费、硬件等标准。目前市医师协会正在与公立医院和民营医院接洽。标准出台后将上报市卫生局，该标准预计最快年内出台。

"Orthopedists to jishuitan(The hospital),The pharmaceutiacal market to xuanwu(The hospital),Outside the god go to the temple of heaven(The hospital),But what are civilian battalion hospital is recognized as one of the specialized subject hospital?"Xu Shuo said,Alliance will build of department of gynaecology/pediatric/The orthopaedic/Neurologist in sectors such as beacon private hospitals,And will publish relevant private hospital health success criteria,Quality of health care/Medical safety/The process/experts/service/charge/Hardware such as the standard.Association of physicians are approached with public hospitals and private hospitals.Standard after will be reported to the city health bureau,The standard is the fastest during the year.

　　“社会资本办医的发展需大医院扶持和帮助，民营医院的医生去公立医院进修学习，公立医院的专家去指导民营医院秩序体系的建立和医疗水平的提高。”樊世民表示，市医师协会对高端医疗联盟的打造与其想法不谋而合，市卫生局正在研究提高民营医疗机构整体水平的措施，将协商财政部门考虑通过专项资金补贴方式鼓励公立医院帮扶民营医院。

"The development of the social capital to run medical need to big hospital to support and help,Civilian battalion hospital doctors studying to public hospitals,Public hospital experts to guide the establishment of civilian battalion hospital order system and health care improve."FanShiMin said,Association of physicians for high-end medical coalition building and its idea coincides with mine,City health bureau are studying the measures of raising the overall level of private medical institutions,Will consult the financial department to consider through special funds subsidies to encourage public hospital support private hospitals.

　　□问题 - the problem

　　没病被开出500元药方 Have no disease was RMB 500 prescriptions

　　丰台区成寿寺中街方圆2公里的范围内共有5家民营医院。在一家名为成寿寺中医门诊部外，显眼的字号张贴着“非营利性医疗机构”的字样，虽然是中医特色医院，但医院大门口的橱窗处还挂出了两个字“妇科”。医院工作人员坦言，男科、妇科检查项目多，多不能走医保，而且一般也治不好，但患者求医心切，治不好也不会来找后账。

Fengtai ChengShou temple pages within the range of 2 km of a total of five civilian battalion hospital.In a company called ChengShou temple outside the clinic of TCM,Post a visible font size"Non-profit medical institutions"The words,Although it is characteristic of traditional Chinese medicine hospital,But the window of the hospital gate also raised two words"Department of gynaecology".Hospital staff said,male/Department of gynaecology project,Can't go more than medical care,And in general, not cure,But patients seek treatment,Treat bad also won't come to HouZhang.

　　记者以“胃部不适、消化不良”为由咨询后，前台的工作人员收取3元挂号费后，将记者领到一名陈姓医生的诊室内。

Reporter to"Upset stomach/indigestion"For consultation,At the front desk staff charge 3 yuan. After the registration fee,Referred to a Chen, the doctor's consulting room.

　　“你宿食滞留于胃中，吃我的药，5服就可见效，再吃两天巩固下。”在号脉后，陈姓医生在电脑上开起了药方，只见他在调出的药方页修改调整后，打印出处方，亲自拿着将记者引领到收费处。“485块”，对陈医生递进的处方划价后，收费窗口的女子报出了价格。

"You lodge food in the stomach,Take my medicine,5 suit can be effective,Eat two days again to consolidate."After the pulse,Chen, the doctor opened the prescription on the computer,I saw his prescription in bring up the page change after adjustment,Print out the prescription,Personally take will lead to the cashier's journalist."485 pieces",Prescription of doctor chan progressive price later,For the woman quoted the price of the window.

　　一位多年来给不同医疗机构供应药品的供货商介绍，民营医院多靠一些大医院退休的老大夫来提高人气。因中医见效慢，且副作用小，所以中医特色的民营医院“营利”的常见做法是，聘请有一定名气的老大夫坐诊，通过“不能拿走的处方”使得患者只能在该医院拿药，但药价非比寻常，“一个大夫一个月靠药费赚一两万很轻松”。

A supply of different medical institutions and drug suppliers for many years,Private hospitals rely on some more big hospital retired the eldest brother man to improve sentiment.Due to the effect of traditional Chinese medicine is slow,And side effects of small,So the private hospitals of TCM characteristic"A profit"Is the common practice,The eldest brother man visit hired a famous,Through the"Can't take prescription"Make patients can only be in the hospital for medicine,But the price is unusual,"A doctor earned writes by medicines very relaxed for a month".

　　

滥用“第一品牌”做宣传 Abuse of"The first brand"To do propaganda

　　为提高人气、吸引眼球而打出的“京城第一”“男科最棒”等广告语也是民营医院间“心照不宣”的做法。昨天，北京慈康医院的网站上，大字号标出“北京妇科第一品牌”，北京燕竹医院网站上则赫然写着“国际化专业妇科第一品牌”，而金桥医院网站上也标有“打造专业妇科医院第一品牌”的字样。

To increase the popularity/Attract attention and play"In the first""Male best"Slogans such as between private hospitals"The tacit"The practice of.yesterday,Beijing CiKang hospital's website,Big size mark"Beijing department of gynaecology the first brand",Beijing is impressively write YanZhu hospital website"Internationalization of professional of department of gynaecology the first brand",The golden bridge hospital also marked on the site"Create the first brand professional gynecology hospital"The words.

　　对此，北京市卫生局表示，虽然在传统媒体上刊播的违法医疗广告已大幅下降，但互联网违法发布医疗保健信息的行为有所上升。为此，市卫生局已联合市工商局等多家单位启动专项整治工作，将重点主动监测违法医疗广告、互联网医疗保健信息，不仅对广告、信息问题进行查处，还要对涉及的医疗机构，医务人员的医疗行为进行监督检查，对查处的违法广告、信息涉及的单位、部门、个人予以公示，并移送工商、工信部门进一步处罚，对涉及犯罪的移送公安部门，充分发挥联合执法的作用。

For this,Beijing municipal health bureau said,Although illegal medical advertisement they publish or broadcast in traditional media have fallen sharply,But the Internet illegal to release the behavior of health care information.To do this,City health bureau has been started and a number of units in union city industrial and commercial bureau rectification work,Will focus on active monitoring of illegal medical advertisement/The Internet medical and health information,Not only for advertising/Information problems are investigated,Also involved in medical institutions,Medical behavior of medical personnel supervision and inspection,To investigate the illegal advertisement/Information relating to unit/Department of/Personal announces,And transferred to industry and commerce/Workers believe department further punishment,Concerning the crime, move send door of the ministry of public security,Give full play to the role of the joint law enforcement.

　　“铸就全国皮肤病治疗第一品牌；全国十佳皮肤病医院……”上月底，因北京中仁中医医院在广告中使用了绝对化语言及无法证实的排名等，涉嫌违反《广告法》，海淀工商部门对北京中仁中医医院进行立案查处，并责令其停止发布违法广告。

"The first brand of casting the national skin disease treatment;The national top ten skin disease hospital..."The end of last month,Because Beijing ren hospital of traditional Chinese medicine using the absolute in the advertisement language and could not confirm ranking, etc,Suspected of violating the[Advertisement law],Organs and administrative departments for industry and commerce haidian Beijing ren hospital of traditional Chinese medicine to initiate an investigation,And shall be ordered to stop the illegal advertising.

　　从2012年底到今年4月底，仅海淀区，就有包括北京中仁中医医院等10家医疗机构因在自设网站发布违法医疗广告而被工商部门立案查处。

By the end of April this year from the end of 2012,Haidian district, only,Have 10 including Beijing benevolence hospital of traditional Chinese medicine medical institutions on its own website publish illegal medical advertisement and initiate an investigation by the ministry of commerce and industry.