【《财经》(博客,微博)综合报道】 【《financial》(blog,Micro bo)Comprehensive report】

　　7月10日下午，北京海淀万柳地区住宅用地正式挂牌出让，中赫置地最终以26.3亿元上限的价格获取该地块，去掉16400平方米的保障房面积，折合楼面价达4.02万元/平方米，该地块最终溢价率达40.9%。

July 10, afternoon，Beijing haidian wanliu housing land area kosovo-born formally，In the end to trading Hector $2.63 billion limit price for this plot，Remove the 16400 square meters of security room area，Into the floor price of 40200 yuan/square metre，This plot eventually premium rate is 40.9%。

　　以26亿3千万元的总价计算，该地块的楼面价为3.38万/平方米。剔除掉保障房面积后，该地块楼面价为4.02万元/平方米。

With 2.63 billion yuan price calculation，This plot floor price for 33800 / square metre。Remove security after the housing area，This plot floor price for 40200 yuan/square metre。

　　该地块位于海淀区万柳地区，东至北京华联万柳购物中心；南至万柳小区4号街；西至圣华寺路；北至巴沟村北路。总用地面积38869.64平方米，建筑控制规模77739平方米，出让起始价18.66亿元。

This plot is located in haidian district in there，East to Beijing hualian wanliu shopping center；The south to the wanliu district no. 4 street；Most holy temple road west China；North to ba ditch village north road。Covers a total area of 38869.64 square meters，Building to control the size of 77739 square meters，The starting price 1.866 billion yuan。

　　为防报价过度飙高，北京市国土资源局对该宗地设置了26.3亿元的价格上限。一旦报价碰触该上限，竞标企业将转入竞配回购房面积阶段，回购房由海淀区海淀镇人民政府进行回购，回购价格为10000元/平方米。

To prevent excessive offer prices high，Beijing municipal bureau of land and resources on the Pope to set up 2.63 billion yuan price limit。Once the quotation touch the ceiling，The enterprise will turn to bid competition match back to the area that buy a stage，Back to purchase by the people's government in haidian district haidian buyback，The repurchase price for 10000 yuan/square metre。

　　按此前消息，万科、保利、融创、曾开发北京钓鱼台七号的开发商中赫置地等10几家企业都已参与投标。但在竞拍最后时刻，保利地产(600048,股吧)宣布，由于目前正值房地产调控关键时期，根据国家对房地产调控政策要求，考虑到北京万柳地块的情况，保利地产正式退出与融创地产组成的联合体，不再参加北京万柳地块土地拍卖。

According to the previous news，vanke、poly、Melts and、Once the diaoyutai number seven of the development of Hector and developers running a few firms have already bidding。But in an auction at the last moment，Poly real estate(600048,Shares it)announced，Due to the present regulation comes as real estate critical period，According to the state regulation policy of real estate requirements，Considering the Beijing wanliu plot，Poly real estate formally out with "real estate of the union，No longer attend Beijing wanliu plot land auctions。

　　在保利退出后，7月10日下午参加竞拍的企业包括：中化方兴、龙湖地产、中冶、招商局、中建九龙仓、华侨城、万科、懋源、融创、中赫置地。

In the end of the poly，July 10, in the afternoon auction enterprise including：Sinochem FangXing、Longhu real estate、ZhongYe、China merchants、Zhongjian Kowloon warehouse、oct、vanke、Mao source、Melts and、Holdings of Hector。

　　竞拍开始时，融创首先举牌，报出了20亿的价格。之后在前20轮报价中，7号中赫和12号融创一直处于追赶状态，现场气氛紧张。经过46轮报价，该地块的价格已达万柳地块价格上限：26亿3千万元，该出价者是11号懋源。

Bidding started，Melting and first for brand，Quoted the price of 2 billion。In the first 20 round after quotation，7 and 12 of Hector has been in harmony and pursued after the state，The atmosphere of the nervous。After 46 wheel offer，The price of this plot has reached wanliu plot price limit：$2.63 billion，The bidder is 11 Mao source。

　　在最后的回购房配建面积竞拍环节中，起始面积为100平米，央企方兴地产第一个出手，最后中赫置地举牌至16400平米，占其总面积为77739平方米的21%。

At the end of the auction link back to purchase PeiJian area，The starting area is 100 square meters，Scholars from renmin FangXing real estate first moves，In the last trading CARDS to 16400 for hertha square meters，Which accounts for 21% of the total area of 77739 square meters。

　　7月10日，人民日报发表文章告戒央企勿参与北京万柳地块“地王”争夺。文章称，“人们或许还记得，2010年全国两会刚结束，“坚决遏制部分城市房价过快上涨势头”的话音未落，几家央企一天之内在北京连拿三个“地王”，成为这轮超过两年的最严厉房地产调控的直接导火线，并导致国资委要求多家央企退出房地产业。”

July 10,，The People's Daily newspaper published articles do not participate in Beijing wanliu warned the scholars from renmin plots“royal”for。The article says，“People may remember，2010 CPPCC national just ended，“Firmly containing the parts of the city house prices rise rapidly momentum”Voice did not lie，Several scholars from renmin within a day in Beijing even take three“royal”，Be this round of more than two years of the most severe regulation of the real estate directly fuse，And lead to state-owned assets supervision requirements several scholars from renmin exit the real estate industry。”

　　据历史资料显示，此前北京地王最高楼面价达3万元/平方米，正是出自2010年两会期间。中国兵器集团2010年3月15日以17.6亿竞得的海淀东升乡项目达最高楼面价，扣除两限房和回建酒店面积，楼面价达3万元/平方米。

According to historical data shows，After Beijing royal highest floor price of 30000 yuan/square metre，It is from the 2010 sessions。China south group on March 15, 2010 to 1.76 billion the haidian DongShengXiang project competition to the highest floor price，Deduct only two rooms and back to build area of the hotel，Floor price of 30000 yuan/square metre。

　　中赫置地成立于2005年，是中赫集团旗下的全资子公司。公司专注于重点城市重点区域的高端地产项目开发和管理。迄今，中赫置地投资开发的代表项目包括北京市“北纬40°”、“钓鱼台七号院”；河北省唐山市商业核心新地标“新华贸”商业项目等。其在北京的楼盘该公司开发的钓鱼台七号院曾经创下35万元/平方米的商品住房销售价格纪录，后因涉嫌违规被北京市住建委叫停。

In trading Hector was founded in 2005，In group, is a wholly owned subsidiary of the hittites。Company focus on the key city of high-end real estate key areas project development and management。So far，In the development of investment holdings Hector representative projects including Beijing“Latitude 40 °”、“Diaoyutai number seven court”；Hebei tangshan business core new landmark“Xinhua trade”Commercial projects, etc。The building in Beijing the company developed the diaoyutai number seven court had a record 350000 yuan/square metre of commercial housing sales price record，For alleged violations after by the Beijing municipal live is built appoint to stop。