今年1月刚成立的高策地产服务机构上半年签约额超过1000亿元；思源代理项目获上半年住宅销冠；世联地产(002285,股吧)在去年关店潮之后再度大举招聘……种种迹象显示，随着楼市回暖，房地产代理机构的业绩也一扫往日低迷，捷报频传。

In January this year was launched just for the real estate service high forehead signed more than $100 billion in the first half；Siyuan agency projects got home sales in the first half of the title；The league real estate(002285,Shares it)Last year in the closing tide again after sweeping recruitment......Various signs，With the housing market warms up，Real estate agency performance and a former downturn，Have been popping up。

　　代理机构走出“寒冬” Agencies out of“winter”

　　“这几个月的日子好过多了，项目卖得好，除了可观的收入外，经常还会有额外的奖金”，在成都某地产代理机构任策划经理的小吴笑着对记者说。今年3月之后，地产代理公司渐渐走出寒冬。

“This a few months day good too much，Project sell very well，In addition to the considerable income outside，Often will have extra bonus”，A real estate agency in chengdu as planning manager's xiao wu is laughing to say to the reporter。March this year after，Real estate agents grew out of the winter。

　　近段时间，各大地产代理机构捷报频传。“和我们预想的计划不太一样，应该说和计划"差别"非常大”，高策地产服务机构董事长兼总裁陶红兵在谈及今年上半年业绩时如此表示。据悉，高策在今年1月成立之初制定的全年计划，是在全国各地共开设12-13个分支机构，上半年的目标是7-8个。但仅到今年4月中旬，高策就已经在全国成立了12个分支机构，上半年就已经超过原计划全年的任务量。

Nearly time，The real estate agency have been popping up。“And we expected plans are not quite the same，Should speak and plan"difference"Very big”，High real estate services for the chairman and chief executive in the first half of this year TaoGongBing about performance said。It is reported，High in January this year for the beginning of establishment of for the plan，Is all around the country for a 12-13 branches，The first half of the year is 7-eight goals。But only to mid April this year，High in the national policy has been established 12 branches，It has been more than the original plan in the first half of the year of the task。

　　在接单方面，今年前5个月高策已经签约的合同额已近600亿元，今年上半年签约的合同金额超过1000亿元，与年初制定的1260亿元目标相比，上半年已经完成全年任务的三分之二，陶红兵预计，全年签约金额将达到2000亿元。

Take the unilateral，The first five months of this year for the high had signed stood has nearly 60 billion yuan，In the first half of this year's signing contract amount to more than 100 billion yuan，Early and target of 126 billion yuan for compared，Has completed the task in the first half year two-thirds，TaoGongBing is expected to，Annual contract volume will achieve 200 billion yuan。

　　目前高策旗下正在销售的项目超40个，另有10多个项目尚未销售但已经签了合同。预计今年年底由高策运作的项目会达到上百个，陶红兵说，“应该说比我们原来预想的速度要快”。

At present, the sales are high for project super 40，The project has not otherwise more than 10 sales but has signed the contract。By the end of this year is expected to the operation of the project for high will reach the hundreds，TaoGongBing said，“Should say than we had expected faster”。

　　股价集体回升 Share price collective picks up

　　无独有偶，在经历去年和今年一季度大面积亏损之后，思源经纪、世联地产等地产代理中介公司，也纷纷迎来业绩回涨。

similarly，In the first quarter of this year and last year experience after large losses，Siyuan brokerage、The league real estate and so on real estate agency intermediary company，Also in HuiZhang performance in succession。

　　“代理的项目最近都卖得不错”，思源经纪一内部人士告诉记者。据思源官方网站信息显示，今年上半年，由思源代理的保利中央公园，以26.7亿元签约额荣膺全北京住宅销售冠军。此外，在去年下半年的关店潮之后，今年6月之后，世联地产各地分支机构又开始大规模招兵买马。

“The agency recently project sell quite good”，Siyuan brokerage a source told reporters。According to the official website information display ses，In the first half of this year，The agency by siyuan poly central park，With 2.67 billion yuan of signing the sales amount Beijing housing champions。In addition，In the second half of last year after the closing tide，In June this year after，The league real estate local branch and started mass to the top flight。

　　随着业绩好转，各代理公司在资本市场的表现也逐步企稳。从今年开始，世联地产与思源经纪股价均从谷底开始回升，4月思源股价涨幅最高达230%。受调控重创及扩张拖累，思源去年股价大跌，甚至一度接到纽交所的退市警告。

With better performance，Each agency company in capital market performance also stabilising gradually。From the beginning of this year，The league real estate and stock price from the bottom ses brokerage all began to pick up，April siyuan share price rise up to 230%。Hit by regulation and expansion drag，Siyuan shares tumbled last year，Even once received the nyse delisting warning。

　　“3月和5月底的两个时间节点，促成市场成交行情的活跃，也使得代理业迎来转机”，中国房产信息集团研究中心总经理陈啸天表示。

“3 months of the end of may and the two time node，The active market prices to clinch a deal，Also make forwarding industry have turnaround”，China real estate information group of general manager of research center of ChenXiao day said。

　　策略各异居安思危 Different strategies in time of peace prepares for war

　　尽管上半年业绩明显好转，但对于未来，各代理机构却并不乐观。预计上半年扭亏的世联地产董事长陈劲松就表示，即使公司代理销售业绩很好，但好景能持续几个月，他本人很难乐观。

Although the first half performance improved obviously，But for the future，The agency is not optimistic。In the first half of the league is expected to putting real estate ChenJinSong says the chairman，Even if the company sales performance is very good，But prosperity can last for several months，He himself is hard to optimism。

　　为此，战略调整和转型也成为目前各公司的主旋律。世联地产在今年股东大会上推介了其业务结构调整：将逐步淡出一直起色不大的二手楼业务，同时通过项目收购开始涉足物业管理，希望今年的物管收入能占总收入的6%。

For this，Strategic adjustment and transformation also become the main melody of the company。The league real estate in this year a shareholders' meeting to promote the business structure adjustment：Will gradually faded out of the secondhand the building has been little improvement business，And at the same time through project acquisition into property management，Hope this year's content canal income can account for 6% of total revenue。

　　最大的转型手笔无疑是介入房地产金融业，世联地产在今年4月以1.5亿元收购了3家担保和小额贷款公司，旨在提供高附加值的产品，形成集成服务体系，“为降低对开发商的依赖，世联地产目前正在转型，由地产代理和顾问业务转为中高端机构客户集成服务商。”陈劲松如此表示。

The biggest transformation is undoubtedly written in real estate finance industry，The league real estate in April this year to 150 million yuan acquired three guarantee and microfinance company，Aims to provide high value-added products，Form the integrated service system，“In order to reduce the reliance on the developers，The league real estate is currently transformation，The real estate agent and consultant in high-end business into institutional clients integrated services。”ChenJinSong said。

　　“在仍以地产代理为主营收入的情况下，各家代理机构都在积极寻求新的业绩增长点，探索新的业务模型”，陈啸天表示，这主要是为了规避市场可能出现再次变动带来业绩下滑。

“In the still with real estate agency as main income situation，His agency was actively seeking new business growth，Explore new business model”，ChenXiao day said，This is mainly in order to avoid possible changes in the market again bring performance to slide。