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楼市回暖代理商再启扩张 深圳中原拟开50家新铺--亲稳舆论引导监测室
2012-07-13

  

经济观察网 实习记者 张晓龙 记者 廖杰华 Economic observation nets practice reporter ZhangXiaoLong LiaoJieHua reporters

  2012年7月10日,深圳中原地产住宅部执行董事林军明在其年中媒体交流会上透露称,今年下半年,中原地产深圳将会新增40到50家店铺,相应的人员扩充800到1000人左右。

On July 10, 2012,Shenzhen centaline property housing department director in the years LinJunMing media communication meeting revealed says,The second half of this year,In shenzhen centaline property will add 40 to 50 shops,The corresponding personnel expanded 800 to about 1000 people。

  “我们下半年累计要开40到50家,这是一个计划,之前上半年关停了一部分铺,主要是想优化。市场好时我们没办法拿到铺,市场没那么好时我们有可能拿到,所以下半年40个铺还是有机会的,人员估计扩充800到1000人左右。” 林军明表示。

“The second half of our total want to open 40 to 50 home,This is a plan,In the first half of the shop before closing part,The main purpose was to optimization。The market good we can not get spread,The market is not so we could get,So the second half 40 shop have a chance,Researchers estimated that 800 to 1000 people or so expansion。” LinJunMing said。

  在去年11月份的时候,随着房地产市场行情的不断恶化,作为房地产代理界老大的中原地产也未能躲过裁员、停铺。

In November last year,Along with the real estate market worsening of,As a real estate agent of the world centaline property also failed to axe、Stop spread。

  中原地产华南(大深圳区)董事总经理李耀智曾对媒体表示,中原地产将有60个门店暂停营业,大约1000人流出。

Centaline property south China(Big shenzhen area)Managing director LiYaoZhi had media said,Centaline property will have 60 store closed,About 1000 people out。

  对于裁员停铺,李耀智对媒体解释称:“主要将对各片区内重叠的门店进行调整,一些成交情况比较好的片区不会关闭。”他同时还表示,如果市场好转,关闭的门店会重新开业。

Layoffs spread to stop,On the media LiYaoZhi explanation says:“The main of the area will be in stores the overlap of adjustment,Some deal better area will not shut down。”He also said,If the market better,The store closed to business。

  而今年以来,整个2月至5月份,深圳全市一二手住宅成交均呈现显著回暖,6月份深圳一手住宅成交量达37.32万平方米,达到自2011年1月以来的最高位。

And since this year,The whole 2 months to may,Shenzhen city a second-hand housing clinch a deal are significantly significant thaw,Shenzhen a house in June of 373200 square meters, the volume of,Reach from January 2011 the highest level since。

  受此影响,深圳中原的业绩也开始好转。李耀智表示,2月份中原整体业绩已扭亏为盈,6月份二级市场的业绩突破历史纪录,未来将继续在稳中取胜。

Affected by this,Shenzhen centaline performance also started to improve。LiYaoZhi said,In February the whole performance already out of the red,June 2 class market performance record in history,Future will continue to win in the firm。

  对于整个下半年楼市走向,李耀智认为,未来市场在严厉行政政策与宽松金融政策的博弈中,会保持平稳态势发展。

For the whole of the second half to property market,LiYaoZhi think,The future market in severe administrative policies and loose monetary policy in the game,Will remain stable development trend。

  “成交量方面,预计未来稳中有升,深圳全年月均成交套数将达9000套,下半年月均成交量将达12000套。成交价格方面,预计持续上半年平稳趋势,下半年成交价格将在6月份基础上再上涨4%,全年涨幅约为5%。”

“Volume of,The expected future have increased slowly,Shenzhen annual average monthly cycle clinch a deal will reach 9000 units,The second half of the average monthly turnover will reach 12000 units。Clinch a deal the price,Is expected to remain stable trend in the first half,The second half to clinch a deal the price in June will be based on 4% rise again,Annual or about 5%。”



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