限购令给南京别墅市场带来了一场“销售寒冬”。据365网尚数据监控中心统计，2011年南京共销售别墅1317套，同比下降48.53%，为近6年以来的最低值，较2008年的销售水平还低22.98%。而今年上半年每月全市别墅销售套数不足52套，同样创造了历史新低。限购令等调控政策，对高端物业市场的影响甚剧。然而却在如此冷清市场下，有别墅置业顾问能得“百万年薪”，收入之高绝不低于“4亿哥”、“3.8亿姐”。

限购 make to nanjing villa market brought a“Sales winter”。According to 365 nets is data monitoring center statistics，2011 years nanjing total sales of 1317 sets of villa，48.53% year-on-year drop，For the past six years the lowest since，A 2008 years of sales level is low 22.98%。And in the first half of this year the monthly sales cycle of 52 set of insufficient villa，Also created record lows。限购 order control policies，The influence of the market for high-end property what play。However, in such a cold and cheerless under market，A villa home buyers consultant can“make”，Income of the high never below“The elder brother of the 400 million”、“380 million elder sister”。

　　胡志敏在绿城玫瑰园项目详情业主社区相册样板户型视频地图做置业顾问已经4年，几乎年年都是“销售冠军”，而今年更是用半年的时间就完成了一年的任务，销售额达到1.2亿元，自己又追加任务到2亿，冲击"百万年薪"。就胡志敏介绍今年绿城玫瑰园将销售人员的提成点提升到6.4‰，按其目前半年销售业绩来看，提成已经到76.8万，“百万年薪”不成问题。【营销玄机:求关注还求效果 上半年南京楼市经典营销事件】

HuZhiMin rose garden project details in green city on the album example video door model community map do real estate consultants have been 4 years，Almost every year“Sale champion”，And this year is with the time of half an year can complete the task of a year，Sales of 120 million yuan，Their task to 200 million additional again，impact"make"。HuZhiMin is introduced this year rose garden green city on the sales staff commission will point to 6.4 per ascension，According to the current sales performance to half a year，Commission has to 768000，“make”Is a problem。【Marketing mystery: please attention still beg effect of nanjing property market in the first half of the classic marketing events】

　　虽然被同事称为“百万年薪姐”，但胡志敏却只是一位85年的靓妈，宝宝才两岁。2008年刚毕业的胡志敏就进入绿城工作。“刚工作很有压力，老传统"夜总会"（晚上加班开会）很不能适应也不能理解。”胡志敏坦言，“第一年销售业绩一般，但是之后的三年都是销冠。”

Although be colleagues called“Make elder sister”，But HuZhiMin but just a 85 years of beautiful mom，Baby is only two years old。2008 years after graduation HuZhiMin into the green city on the job。“Just work very stressful，The old traditional"nightclub"（Evening work overtime at a meeting）Very can not adapt to also can not understand。”HuZhiMin said，“The first sales performance in general，But after three years is pin champions。”

　　谈及自己的“销冠绝招”，在她看来销售不过就是走“绿城的老路子”真诚、善意对待客户。“我们看房会给客户准备好饮料、小点心等，随身带在身上，特别是要准备好灭蚊水。”胡志敏坐在沙发上平静地说道，“因为我们园区比较大植被也很多，蚊虫就会比较多。高端别墅的客源有近80%都是来自于老客户的介绍，那么客户关系维护就很关键。很多高端别墅项目都会有"上门服务"，但是我们可以说是"一条龙"，甚至会陪客户去钟山国际高尔夫、玛斯兰德看房，并做成购房导购分析PPT发给客户。”

Talked about his own“Pin crown trick”，In her book sales but is away“Green city on the old way”sincere、Kindness treat customers。“We will be checking to customers ready to drink、Small desserts，Take in the body，Especially to ready the mosquitoes water。”HuZhiMin sitting on the sofa said quietly，“Because we park is bigger vegetation are also many，Mosquito will be more。High-end villa nearly 80% of customers from old customers in the paper，So customer relationship maintenance is key。Many high-end villa project will have"Door-to-door service"，But we can say is"one-stop"，Even with the customer to zhongshan international golf、The lender, and systems，And make it managed to customers buy analysis PPT。”

　　她说有时候和客户建立了信任关系后，客户家里的大大小小的事情都会找她。小到选购空调品牌，大到其他房产的出售，虽然会觉得事情多而繁杂但是却让她觉得“很踏实”。“也只有他们这么信任我才会大小事都找我帮忙。”胡志敏微笑地说道。【宋卫平透露绿城走向：公司规模也许不大但会很稳】

She said sometimes and customers to establish a trust relationship，Customers home greatly small things will find her。Small to choose and buy air conditioning brand，Big to other property for sale，Although will feel the things that much and multifarious but but let her feel“It is practical”。“Only so they trust me will have taken ask me for help。”HuZhiMin smile said。【SongWeiPing revealed that green city on the trend：The company size may not large but will be very stable】

　　“甚至有客户愿意为她垫付绿城玫瑰园别墅的首付款，让她也在玫瑰园住。”胡志敏的同事爆出的“小道”，因为客户关系维护得很好，这位客户不仅每年都介绍朋友来玫瑰园买房，甚至想让胡志敏也能真正体会到自己“热爱的玫瑰园”。

“Even a customer would like to for her advances rose garden villa head inc，Let her live in the rose garden。”HuZhiMin colleagues came“trail”，Because the customer relationship is well maintained，The customer not only introduces each year friends to buy a house rose garden，Even want to let HuZhiMin also can really experience of his own“Love of the rose garden”。

　　虽说绿城房地产公司在去年的宏观调控中财务情况堪忧，但在今年积极寻找转型谋生产。6月8日，绿城宣布转让24.6%股权给九龙仓；6月22日，绿城与融创共同出资10亿，合资公司收购9个项目股权，因为绿城在营销上的短板问题，从今年年初，绿城便开始执行全新的销售模式，一改过去“坐等上门”的被动销售模式，转变为“主动出击”，让自己的销售人员走出案场寻找客户；并挑选优秀的二手中介经纪人，帮助绿城卖房子。

Although greentown real estate company in last year's macroeconomic control financial situation in danger，But in this year actively looking for transformation for production。June 8,，Green city on the announced a 24.6% stake, Kowloon transfer to the warehouse；June 22,，Green city on the with joint investment and 1 billion，The joint venture company acquisitions 9 projects equity，Because on the marketing green city on the short board problems，From earlier this year，Green city on the implementation of the new began to sales model，A change in the past“Wait for the door”Passive sales model，into“initiative”，Let oneself of the sales staff out of the field looking for customers；And choose good second-hand intermediary agent，Help green city on the selling a house。

　　而在南京绿城玫瑰园也在大面积招聘一线销售人员，甚至这次将销售人员的提成拔到了6.4‰。在南京市场上，别墅项目的销售提成大多在2‰-5‰。而绿城玫瑰园则一举跨过“最高线”，大力激励销售团队，吸纳大量销售人才，以此来弥补绿城营销的弱势。【绿城：今年底负债率有望降至60%】

And in nanjing in large area also rose garden green city on the line for a sales personnel，Even the will of sales staff to 6.4 ‰ pulled out of commission。In nanjing on，Villa project sales commissions mostly in 2 ‰ 5 ‰。And green city on the rose garden every cross“Highest line”，Boost sales team，Absorb a large sales personnel，In order to make up for the weakness of the green city marketing。【Green city on the：End of leverage is expected to fall to 60% from】

　　在绿城集团上半年工作会议上，绿城集团公布截至6月30日已超额完成既定的半年销售任务，合同加协议金额220亿元，其中合同金额为178亿元，完成率为119 .5%。这或者可以印证此次销售业绩的转好是新的销售策略初见成效。（365地产家居网 李巧）

In the green city on the group work conference in the first half，Green city group announced June 30 have overfulfilled established half year sales task，The contract and agreement of 22 billion yuan，One contract amount of $17.8 billion，Completion rate for 119. 5%。This can be made or the sales performance of good is the new sales strategy turn produced results。（365 real estate JuWang home opportunely lee）