如今，中国正处在城镇化的洪流中，什么是适合中国国情的发展方式已经不仅仅是政府的思考内容，许多房地产企业也积极参与到城镇化发展模式的探索中来，为中国的社会发展和企业经营创新寻找坚实的踏脚石。首先提出产业新城概念的华夏幸福(600340,股吧)基业无疑是这些房地产企业中对县域经济发展模式做出成功尝试的典范。

now，China is in the stream of urbanization，What is the suitable for China's national conditions ways of development have not just government thinking content，Many real estate enterprise also participate actively in the urbanization development model of exploration，For China's social development and enterprise management innovation looking for solid stepping-stones。First put forward the concept of Chinese industrial new happiness(600340,Shares it)Inheritance is undoubtedly the real estate enterprise for county economic development model in a successful attempt to model。

县域经济的发展面临的问题 County economy development is facing

　　城镇化中一个重要问题就是小型城镇的发展方式。小型城市不但包括数目众多的县级市，也包括大城市周围的远郊开发区。这些小范围区域的经济在这里都统称为县域经济。如同中国的宏观经济一样，县域经济的发展除了一般性困难也面临着中国特色式的发展问题。

Urbanization is an important problem in the development of small town way。Small city included not only one of a large number of cities，Also include large cities around the country development zone。These small range of regional economic here called commander-in-chief county economy。As China's macroeconomic，County economy development in addition to general difficult also faces of Chinese characteristics problem of development。

　　首先，县域经济的定位是摆在所有地区政府面前最难抉择最难把握的问题。据统计，中国的2861个县域经济地区占人口数量的74%，占地区生产总值的60%。但是中国近30年发展重点是建立主要的功能城市群。而在同一时期，政府和企业对于城市远郊和县级市的发展从国家到地方都没有清晰的思路和重点地关注。县域地区的发展规划大都由地方政府自己寻找和提出，而很多地方官员在经验和专业导向上的欠缺导致县域地区间的同质化模仿。这就使得部分地区并没有找到真正适合自己发展的差异化路线，而是陷入了跟周边或其他成功地区的低价竞争等非良性竞争中。因此，如何给县域地区量身定制合适的发展规划是地方政府急需解决的问题。

first，County economy in all areas of the position is the most difficult choices before the most difficult problem of the master。According to the statistics，China's 2861 county economic area accounts for 74% of the population，In accounting for 60% of the GDP。But China's nearly 30 years development the key is to establish the function of the main cities。And in the same period，The government and the enterprise for city exurb and the development of the county from the state to place all have no clear thinking and focuses attention。The development of county area planning mostly by local government find their own and puts forward，And many local officials in experience and professional guidance to lack of county regional homogeneity imitate。This makes part of the region and found no real the difference of the development suited to its own route，But in the surrounding areas or other success with the low price competition, etc FeiLiangXing competition。so，How to customize the right area county development planning is the place the government urgently needs to solve the problem。

　　其次，地区发展面临的另一个重大问题是资金短缺的问题。虽然县域经济所占比重并不低，但是由于数量众多和中国的税收体制等原因，县域地区的财政实力一般比较薄弱，难以有大的资金投入。这就使得即便县域地区找到正确的发展方向，地方政府也无法依靠自身的经济实力完成发展前期需要的资金投入。同时县市级政府的经济运作能力也比大中城市要弱，县市政府空有低廉的土地却无法吸引大规模的企业入驻。

second，Regional development face another major problem is the shortage of funds。Though the proportion of the county economy is low，But because the number and China's tax system wait for a reason，The county region is generally weak fiscal position，Hard to have large capital investment。This makes even county area find the correct development direction，The local government also can't rely on their own economic strength complete prophase development need of funds。At the same time the government's economic operation ability nanyang than large and medium cities to the weak，County or city government have cheap land but empty cannot attract large enterprises。

　　最后，县域地区庞大的人口基数在带给地区发展活力和动力的同时也对县市提出了更大的挑战。当大量人口进入城市后，如何满足他们的衣食住行等生活基本要素，如何解决众多年轻劳动力的就业，如何提供日益增长的物质精神方面的更高需求等等问题已经是县域地区政府不得不思考并解决的问题。

finally，The county region's huge population base bring in regional development vitality and energy at the same time also proposed to counties bigger challenges。When a large population after entering the city，How to meet their basic necessities of life such as basic elements，How to solve many of the employment of young workers，How to provide the growing material and mental problems and a greater demand is already county area, the government had to thinking and solving problems。

华夏幸福基业的创新—产业新城模式 The innovation of Chinese heritage happiness-industry new town mode

　　华夏幸福基业集团在解决县域经济发展问题中做出了大胆的尝试，即是用产业新城的开发模式来带动地区定位发展，解决县域地区的发展问题。这种开发模式主要包括四个部分：前期定位，产品建设，招商引资和后期服务。

Chinese heritage group in solving happiness in the problems of the development of county economy made a bold attempt，That is the development of the new town with industry to leading to regional localization development mode，To solve the problems in the development of county。This development pattern mainly includes four parts：Prophase positioning，The product construction，Investment promotion and the after-sale service。

　　首先，华夏幸福基业并没有将项目定位作为项目的第一个步骤，而是在公司战略的框架下找到符合公司需求的区域，对整个县区进行规划定位。华夏幸福基业利用建设城市整体区域的概念与地方政府进行沟通并获得政府信任。接下来，华夏幸福基业并没有匆促地投入建设，而是聘请国内外众多专家团队对整个区域和项目整体进行设计和规划。固安工业园区为例，在项目开发之初，华夏幸福基业邀请8个国家30多位国际国内外大师对区域规划，资本运作，产业定位和整体设计等方面进行多方位的分析研究，最终为固安北部区域量身打造了五大区域三个产业聚集的规划定位。

first，Chinese heritage and will not happiness project positioning as the first step of the project，But in the company strategy under the framework of find to meet the company's needs area，For the whole county planning positioning。Chinese happiness of whole area construction of urban heritage of the concept and local government in communication and access to government trust。The next，Chinese heritage and no happiness suddenly into construction，But many experts at home and abroad to hire the whole area and project team overall design and planning。The cpmpany industrial park, for example，At the beginning of the project，Happy Chinese heritage invited eight countries more than 30 international master at home and abroad on the regional planning，Capital operation，Industry positioning and the overall design of the multi-faceted analysis research，Finally the cpmpany custom-made2 northern area for the five regional three industry gathered planning positioning。