7月6日，央行再度下调存贷款基准利率，与之前不同，此次一年期存款基准利率下调0.25个百分点，而一年期贷款基准利率则下调0.31个百分点。虽然降息不是指向房地产，但却进一步利好于房地产市场回暖，特别是贷款利率下调幅度加大，不管对房企还是置业者来说，都是缓解燃眉之急。金融政策变化促进了房企在营销方面的变动，整体上来看，房企依然选择降价促销来换取资金回笼，但优惠力度已大不如从前。

On July 6，The central bank has cut the benchmark interest rates，Before with different，The one-year deposit rate by 0.25%，And the benchmark one-year lending rate by 0.31%。Although not cut interest rates to real estate，But in the real estate market further good warmed，Especially the loan interest rate cut rate increase，No matter room enterprises or homebuyers to it，All is to alleviate the financial difficulty。Financial policy change the room enterprises to promote the change of in marketing，, on the whole, to see，Room enterprises still choose depreciate sales promotion in exchange for the money collecting，But preferential strength has big as before。

1、房企整体促销力度放缓，意在提升利润点 1、Enterprise promoting their whole room slowing，To improve profit point

　　7月销售淡季到来，放眼房地产市场，可以发现开发商也放缓了节奏，大幅降价的项目在明显减少。对比本次入榜项目与6月下旬入榜项目的折扣力度，有两点比较突出：首先，6月下旬，入榜项目平均优惠幅度为7折，而本轮榜单中平均优惠力度则缩紧至79折；其次，7月上旬8折以上项目占据5个，最低优惠为88折，不仅在数量上远多于6月下旬，而且也是企业降价排行榜监测以来8折项目最多的一次，反映出市场项目降价力度由7折进入8折时代。

July sales coming season，Look to the real estate market，Can be found that the developers are slower pace，Cuts in the project significantly less。Contrast this with the project's late June, into the list of the project discount strength，There are two more outstanding：first，In late June，The world's average project discount rate for 7 fold，But this list average discount strength is tightened to 79 fold；second，Early July 8 fold the project occupies more than five，Lowest for 88 fold，Not only in the number far more than the late June，And also is enterprise price cut 8 fold the list since monitoring project most one times，Reflect market price by project strength 7 fold into 8 fold the age。

　　2012年已过一半，7月份成为房企下半年经营的转折点。经历了“红五月”、“紫六月”的销售热潮，不少房企实现业绩稳步上升，短期内不急于资金快速回笼，在销售转好背景下，下半年房企开始更多地关注于提升利润，平衡全年的财务状况。况且在今年一季度时高举降价大旗的保利、龙湖等大型房企，如今已偃旗息鼓，助推了整体市场降价力度放缓。

2012 already half，In July, the second half of the business enterprise become room turning point。experienced“Red may”、“Purple June”Sales boom，Many room enterprises its earnings rise steadily，The short term not anxious to money fast cage，Under the background in sales turned around，The second half began to focus more room enterprises to improve profits，Balance of the annual financial situation。And in the first quarter of this year when the price of a high poly、Dragon lake and other large room enterprises，11-year old now，The overall market price dynamics drivers to slow down。

2、二、三线城市担当降价主角，青岛独占3项目 2、two、Three city bear depreciate protagonist，Qingdao exclusive 3 projects

　　此次入榜项目全部位于二、三城市，二线城市降价项目居多，青岛、西安等城市纷纷上榜，青岛以三个项目入榜位居第一，在项目优惠方面，平均折扣力度达到78折。其中，标杆房企恒大在青岛的项目折扣力度达72折，同时来仪房地产和溢德鑫房地产的两个项目：凤仪帝景及贵爵公寓针对中小户型房源分别提出不同形式优惠活动，优惠幅度在8折左右。

This project is located in the list all 2、Three city，Second city reduction projects are in the majority，Qingdao、Xian city in succession and list，Qingdao to three projects into the list was first，In the project preferential，Average discount strength to 78 fold。Among them，Benchmarking room enterprises evergrande in Qingdao project discount strength of 72 fold，At the same time to real estate and excessive instrument DE xin real estate of two projects：The feng instrument emperor scene and your apartment for small and medium-sized family suite marquis were put forward different forms favourable activity，The discount rate in 8 fold the left and right sides。

　　此外，位于西安的天朗御湖项目举行团购活动，每平米立减2000元，原价5800-6200元/平米，现在3800-4200元/平米，相当于打66折，也是唯一一个7折以下的项目。三线城市中惠州、保定及启东依次上榜，最高折扣力度为76折。

In addition，Located in the day lang xian royal lake project team activities held，Made 2000 yuan per square reduction，The original price 5800-6200 yuan/m2，Now 3800-4200 yuan/m2，Equivalent to call 66 fold，Is the only a 7 fold the following projects。Three line in huizhou city、Baoding and in turn qidong list，The highest discount strength for 76 fold。

　　随着金融政策逐步放松，一线城市前期大幅降价项目得以快速去化，但在成交量走高态势下，新推项目在促销力度上有意减弱，而且还伴有涨价现象，二、三城市担当降价主角，符合目前市场情况。

With the financial policy gradually relaxed，A city the cuts project to be quick to change，But in high volume go under the situation，New push project at the sales promotion efforts to weaken the，But also with prices phenomenon，two、Three city bear depreciate protagonist，Up to the present market situation。

3、旅游地产项目活跃，以价换量再度上榜 3、Active travel real estate projects，To change the price of list again

　　这次入榜的项目中，富力南昆山温泉养生谷别墅，属于典型的围绕大城市后花园而成的旅游、投资地产项目，其位于国家级4A风景区南昆山生态旅游区，周边养生度假资源丰富，包括龙门铁泉、温泉大观园、香溪堡、蓝田瑶族风情园等。其产品包括联排、双拼、独栋，价格区间7000-13000元，当天购买除原有的8折优惠以外，额外还有98折*97折的开盘优惠价，合计当天优惠额度可达76折。

The list of the project，FuLi nankun mountain hot spring villa health fitness valley，Belongs to the typical big cities around the back garden and become tourism、Investment real estate projects，The national 4 A scenic spot located in south kunshan ecological tourist area，Surrounding health vacation resources，Including the springs of iron、Hot spring the grand view garden、Xiangxi fort、Yao's garden, lam, etc。Its products include townhouse、shuangpin、single-family，The price range of 7000-13000 yuan，In addition to the original purchase discount for outside，An additional 98 and for the 97 * opening price，The total amount of up to 76 fold preferential。

　　最近旅游投资类地产项目表现异常活跃，同在惠州的碧桂园十里银滩项目，就上过好孩子排行榜，同属一个范畴的万科?双月湾500套滨海公寓产品入市发售，当天也售出七成。可以说，类似旅游休闲、投资的产品在今年会有几个标杆项目，他们卖的好坏，是楼市未来发展预期的风向标。

Recent penetration of real estate projects tourism exceptional active，With the huizhou on country hotel li project，The list is good，In the same category vanke?Bi-monthly bay 500 sets of coastal apartment market products on sale，The day also sold seventy percent。Can say，Similar leisure travel、Investment products in this year will have several benchmarking project，They sell is good，Is the leader of the future development of the property market expectations。