途家模式创新中国旅游地产

Way home pattern innovation China tourism of real estate

　　以“途家模式创新中国旅游地产”为主题的博鳌21世纪房地产论坛第12届年会主题论坛于7月5日在海南三亚举行。莅临本次主题论坛的国内外嘉宾有：全国工商联房地产商会会长聂梅生、途家网联合创始人兼CEO罗军、美国HomeAway发展及新市场副总裁GregGrant、精瑞（中国）不动产研究院院长张雪舟、途家网联合创始人兼CTOMelissa Yang、复旦大学经济学教授韦森等等。汇集众多业界高管、学界精英、行业领袖等多层面顶尖人群，共同探讨途家多赢模式创新旅游地产软服务的突破之路。

to“Way home pattern innovation China tourism of real estate”As the theme of the 21 th century boao real estate BBS 12 th conference theme BBS on July 5 held in sanya in hainan。The theme of the BBS to guests at home and abroad：The national association of industry and commerce of real estate chamber of commerce NieMeiSheng、Way home net with founder and CEO LuoJun、The United States HomeAway development and the market GregGrant vice President、glitter（China）Real estate ZhangXueZhou research institute President、Way home net with founder and CTOMelissa Yang、Fudan university economics professor WeiSen and so on。A combination of various industry executives、Academic elite、Industry leaders such as the top level of the crowd，Discuss home to win more mode innovation road travel real estate service road of the breakthrough of the soft。

　　途家模式点亮房地产市场

Light up the real estate market model way home

　　全国工商联房地产商会会长聂梅生发表主题演讲，指出途家抓住了中国房地产的特殊时期，正值房地产的严冬、严寒或者是冰河时期，在这种情况下，迸发出途家多赢的商业模式，他们的远见和胆量让整个行业佩服。

The national association of industry and commerce of real estate chamber of commerce NieMeiSheng published theme speech，Points out that way home caught China real estate of the special period，When the winter in real estate、Cold or ice age，In this case，To burst out of the way to win much home business model，Their vision and courage show the industry admire。

　　聂梅生会长：“途家模式和房地产、旅游有关，又通过互联网嫁接起来，让它可以提升和飞跃。既与开发型的物业有关、与服务型的物业有关，又跟IT有关。途家抓住了房地产行业转型期的发展方向，恰恰解决了困扰房地产业界多年积累的问题，让我们看到调控是一件好事，即使问题暴露出来，也有了解决的希望。正如华远地产(600743,股吧)董事长任志强所说：第二居所空置是很大的资源浪费。空置的时段如何打理？如何获得收益？是没有人管理的，开发商只是卖和建，持有产权的人如何盘活？如何解决中国最大空房率的问题？

NieMeiSheng President：“Way home model and real estate、Travel about，And through the Internet grafting up，Let it can promote and leap。Both to the development of the property、And service-oriented property relevant，And related with IT。Way home caught real estate industry the development direction of the transition，Exactly which has solved the problem of the real estate industry accumulated for many years，Let us see regulation is a good thing，Even if the problems exposed，Also had to solve of hope。As real estate, we(600743,Shares it)The chairman RenZhiJiang said：The second place is a lot of empty waste of resources。The period of time of how to do the vacancy？How to profit？There is no one of the management，Developers just sell and the building，How to activate the holding property rights？How to solve the problem of China's biggest vacancy rate？

　　途家一方面解决了现有的空置房问题，通过途家平台对房屋进行经营，同时也解决了开发商项目营销之困。跟途家签约的开发商都是知名的上市公司，因为途家真正解决了卖房之困，如果卖房的时候就跟买房的人说，房产空置的时段可以被途家经营，这样就是很好的办法。

On the way home to solve the existing problems of unoccupied houses，Through the way home to the building management platform，At the same time also solve the developer of the project marketing trapped。The developer of the house with road sign is famous of the listed companies，Because the way home really solve the house trapped，If the house when they buy a house with the people said，Housing vacancy time can be way home business，This is a very good way。

　　途家解决了中国房地产存在已久的问题，一个非常不好解决的问题，而且有可能去解决，至于解决的怎么样，起码要有培育期，途家模式给整个行业带来希望”。

Solve the way home in China's real estate has existed for a long time，A very bad to solve the problems，And has the potential to solve，As for the solution，At least want to have incubation periods，Road to the whole industry has brought home mode hope”。

　　HomeAway：途家即将成为VR行业最大的服务商

HomeAway：Way home will become the VR industry's biggest providers

　　HomeAway主管全球国际业务的副总裁GregGrant，专程从美国赶来参加由途家主办的创新中国旅游地产论坛，分享美国和欧洲市场的度假租赁业务发展情况。HomeAway是今年5月份投资途家的四个著名的投资商之一，也是全球最大的度假租赁平台，2011年6月份在纳斯达克上市。HomeAway拥有60多万套房源，业务遍布全球145个国家。

HomeAway competent international business, vice President of global GregGrant，Coming from the United States come here to attend the way home by China's tourism innovation property BBS，Share the American and European markets vacation rental business development。In may this year HomeAway is investment of the four famous way home one of the investors，Is the world's largest vacation rental platform，June 2011 listed on the nasdaq。HomeAway has more than 60 sets of houses，Business all over the world 145 countries。

　　GregGrant表示：目前在美国和欧洲市场，度假租赁（VacationRental）取代标准的酒店已成为最显著的趋势。在美国所有的度假租赁中，有43%的房产是由专业的线下管理团队管理的。近几年，虽然美国总购买房产数量在下降，但是购买度假房产的比例逐年上升，有超过20%的业主是因为要出租增值才会购买房产。其中，有70%的业主将房产投资于度假租赁，不想出租的业主担心出租后不能灵活自住。现在美国有330万套度假公寓和别墅，平均每个房屋有15.3周的出租时间，每周均价1072美元。

GregGrant says：At present in the us and Europe market，Vacation rental（VacationRental）The place of standard hotel has become the most significant trends。In the United States all the holiday lease，43% of the real estate is the line by a professional management team management。In recent years，Although the total number of buying property in decline，But buying holiday the proportion of house property is rising year by year，More than 20% of owners because to rent value-added will buy the property。Among them，70% of the owner to vacation rental property investment，Don't want to rent the owner worry after leasing can't flexible self living。Now in the United States, there are 3.3 million sets of holiday apartments and villas，On average, each house has 15.3 weeks of rent time，Average $1072 a week。

　　途家模式将线下和线上完美结合的度假租赁模式，将度假公寓的服务标准化、职业化、专业化，跟酒店的差别越来越小。这是途家成功的重要原因之一。此外，途家建立中国首家O2O度假租赁服务平台途家网（www.tujia.com），使游客能够信任线下服务和线上优良的房源，并提供接机等增值服务，让游客更加享受他们的假期。

Way home model will be offline and online of perfect combination of vacation rental mode，The standard service apartment will be on holiday、professional、professional，With more and more small, the difference between the hotel。This is way home one of the important reasons for the success。In addition，Establish China's first O2O way home vacation rental service platform way home nets（www.tujia.com），Visitors can trust offline and online service good homes，And provide a pick up and value-added services，Let visitors enjoy more their vacation。

　　今天的优势将被明天的趋势代替

The advantage of today will be the trend of tomorrow instead

　　即使在美国和欧洲度假租赁很流行的地方，还有很多的游客不知道度假公寓是旅行住宿方式，因此这个行业的市场是非常巨大。中国的度假租赁行业非常有前景，旅游地房产开发将对度假租赁行业产生巨大影响，中国将是世界上最大的度假租赁国家。相信，途家即将成为度租赁行业最大的服务提供商。

Even in the United States and European vacation rental very popular place，And a lot of tourists don't know apartment is on holiday travel and lodging way，So the industry market is huge。China's vacation rental industry is very promising，Tourism to the vacation rental housing development will have great impact on the industry，China will be the world's largest vacation rental countries。believe，Way home will become the degrees lease industry's biggest service provider。