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徐明明:打造东片法式纯住宅区--亲稳舆论引导监测室
2012-07-21
365地产家居网 无锡讯 Real estate JuWang wuxi-365 home
6月11日,绿地集团在无锡打造的第二个大型综合体项目绿地香颂样板房正式对外开放,这标志着锡山区的高端住宅市场再次升级,作为大组团纯别墅住宅社区,绿地香颂为什么会选择这个尚未成熟的区域,整个项目是以什么样的理念来打造,未来对区域将会产生什么样的影响?活动现场,项目的营销总监徐明明先生则为我们详细介绍。
June 11,,Green group in wuxi make second large complex project green space and example room fragrant officially open,This marks the high-end residential market xishan upgrade again,As a great groups pure villas residential community,Green space and why this perfume has not yet mature regional,The program is based on what kind of idea to make,The future of regional will produce what kind of impact?The activity at the site,Mr. XuMingMing marketing director of the project for us is introduced in detail。
绿地香颂项目营销总监 徐明明 Green space project marketing director XuMingMing incense to praise对于一个筹备了很长时间的项目,绿地香颂让许多客户翘首以待,它可以说是区域内首个高端纯别墅社区。项目坐落于太湖大道,是无锡南北走向黄金城道。从地理位置来说,东起沪宁高速无锡东出口,到上海等地方比较方便,西段到达蠡湖的百米高喷,另外旁边还有广南立交,交通可谓四通八达。
For a long time for the project,Green space and make many customers incense perked up,It can say is in the region's first high-end pure villa community。Project is located in tai lake avenue,Is wuxi north-south way gold。Geographical position from it,The east huning wuxi east export,To place such as Shanghai is more convenient,I arrived at the lake west-middle section meters high spray,Next to other south and wide interchange,The traffic is convenient。
项目所处的地段为三区交汇,锡山、崇安、新区,融合了老城区的深厚沉淀与新区域的发展前景。附近本身就是无锡东已经是一个成熟的生活圈,而项目更是依附于绿地中央广场项目详情业主社区相册样板户型视频地图这个超大的城市综合体,优越性和便利性更加突出。
Project in the area for intersection of three,xishan、Worship Ann、new,The fusion of the old and new areas of the deep precipitation development prospects。Nearby wuxi east itself is already is a mature life circle,And the project is attached to the central square green space project details owner community model family photo album video map this large urban complex,Superiority and convenience more outstanding。
虽然无锡东部是目前来讲相,相较于其他区域是价格洼地,但也从侧面凸显了它的性价比。交通,配套,教育等方面都日渐成熟,人流量非常大,居民居住密度也非常高,配套和社区氛围成熟完善,这是其他几个区所不能比拟的,而且相对于老无锡人的生活状态是相当便利。
Although wuxi east is now speaking phase,In contrast to other area is the price depressions,But also from the side it highlights the cost-effective。traffic,supporting,Education, to mature,Person very big,The residential density is also high,To complete and mature and perfect environment for the community,This is several other area can match,And relative to the old wuxi life state is quite convenient。
纯法式高端别墅社区,依附城市综合体之上 Pure French high-end villa community,Dependent on city complex
处于发展阶段的区位,绿地香颂这样一个纯别墅住宅社区在区域内属于空白。作为绿地集团在无锡打造的第二个项目,无论是从品质、规模、细节,还是景观的打造,都非常讲究,而这点从样板房的打造可见一斑。
A development stage location,Green space and incense such a pure villas residential community in the area belongs to the blank。As a green space group in wuxi make the second project,Whether from the quality、scale、details,Or the making of the landscape,Are very exquisite,And this from the making of the example room is obvious。
项目本身的打造就是纯法式的建筑风格,从细节之处可以窥见其作为高端品质的生活状态,绿地集团想要为无锡人提供一个美好的理想家园。另外从产品的特性来看,它本身有几个明显的优势,除了地段的优势之外,它是作为绿地中央广场项目详情业主社区相册样板户型视频地图别墅项目来进行的。
The making of the project itself is pure French style of the building,From the place of detail can see it as a high-end quality life status,Green group want to provide a good wuxi the ideal home。Another from the characteristics of the product and see,It is itself a few obvious advantages,In addition to lots of advantages besides,It is the central square as a green space project details owner community model family photo album video map villa project。
绿地中央广场是集餐饮,办公,休闲,LOFT小型公寓为一体的综合体项目,商业部分可售,另一部分绿地持有,未来会打造为一个购物公园,以购物形态和购物环境来说,在无锡算是独树一帜非常罕有。
Green is the central plaza integrating restaurants,office,leisure,LOFT small apartment as one of the complex projects,Business part can be sold,The other part of green land holders,The future will make for a shopping park,To shopping form and shopping environment it,In wuxi is a very rare of its own。
满足改善型客户,营造理想生活环境 Meet the customers improve type,Build an ideal life environment
在刚需大行其道的市场环境下,绿地打造高端别墅产品是怎样一种营销策略呢?绿地香颂虽然是别墅产品,但对于面积的控制非常合理,从300左右到400左右分梯度的户型面积。项目的主力户型建筑面积在297左右,实际上是针对改善型客户或者是对于别墅生活有一定向往的客群量身打造的,并且总价相对合理。
Just need to be popular in the market environment,Green space make high-end villa how products are a marketing strategy?Green space and although villa products is sweet,But for the control of the area is very reasonable,From about 300 to about 400 points of gradient door area。The main project construction area of door model in around 297,In fact is aimed at improving customer or a type for villa life have certain aspire to the customers to customise,And relatively reasonable price。
徐总认为,改善型小豪宅也属于刚性需求,因为人在他自己的事业,在家庭乃至于财富达到一定的积累时,总是希望能够给家庭,给自己带来一个更好的生活环境。因此除了首次购房者的一个刚性需求以外,改善型住房的需求也同样存在一定的刚性需求。
Xu think,Small a person of extraordinary powers curtilage also belong to improve type rigid demand,Because the person is in his own cause,In the family or even the wealth to achieve a certain accumulation,Always hope to give family,Bring you a better living environment。So in addition to the first time home buyers a rigid than demand,Improve the demand of housing also have certain rigidity requirements。
项目预计将在8月份推出市场,通过样板房的参观,才能切实体会到项目的品质,客户有更为直观的感受。(HOUSE365 徐蕾)
Project is expected to be introduced into the market in August,Through the example room to visit,To truly feel to the quality of the project,Customers are more intuitive feel。(HOUSE365 XuLei)
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