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本土最大地产中介发力商业地产--亲稳舆论引导监测室
2012-07-21

  近日,作为惠州目前最大的中介代理公司隆塬地产旗下的维也纳国际酒店试业。隆塬地产有关负责人称,进军酒店管理业,标志着隆塬地产已步入多元化扩张发展的轨道。其多元化发展战略备受业内关注。

recently,As the largest huizhou agency company property of Vienna's long tableland international hotel try industry。RON tableland real estate officials say,Tap into the hotel management,Marks the lung tableland real estate has stepped into multiplication expansion development track。The diversified development strategy is the concern。

  维也纳国际酒店位于市区下埔西枝江桥头,据该酒店总经理洪筹备介绍,酒店拥有153间客房,采用欧陆式装修。此次试业的酒店为维也纳连锁酒店集团在惠州的首家店。创立于1993年的维也纳酒店有限公司是全球首家以“音乐艺术”为主题的连锁酒店。

Vienna under international hotel is located downtown Po ZhiJiang west bridge,According to the general manager for flood is introduced,The hotel has 153 guest rooms,The continental decoration。The hotel industry for Vienna try chain hotels group in huizhou store first。Founded in 1993, Vienna hotel Co., LTD. Is the world's first take“Music art”As the theme of the hotel chain。

  此番进军酒店管理,并与知名品牌维也纳酒店合作,隆塬地产总裁助理、办公室主任邹碧强称,之所以选择引进维也纳酒店管理团队并自营,是经过隆塬地产慎重考虑及全面的考量,是向集团化、多元化发展的趋势的需要,“隆塬地产前期发展所奠定的厚实基础足以支持多元化扩张,但我们并不过分追求多元化经营”。

This "into the hotel management,And with the well-known brand Vienna hotel cooperation,RON tableland real estate President assistant、Director of the office ZouBiJiang says,Was the choice of introducing Vienna hotel management team and self-management,After long tableland real estate is careful consideration and the comprehensive considerations,Is to the collectivized、The trend of the development of the diversity of the need,“RON tableland real estate established the development based on the rich enough to support multiplication expansion,But we are not seeking too much diversified management”。

  以二手房业务起家的隆塬地产此番进军酒店业,特别是近年来该公司在商业地产领域持续发力,引发不少业内关注。据邹碧强介绍,隆塬商业地产在全国的发展相当迅速,已成为国内顶尖的商业地产策划机构。今年上半年就签署独家全程代理项目十多个,商业面积近400万平方米,项目涉及福建、山东、黑龙江、河南、湖南、陕西、湖北和珠三角等地区。对于商业地产的经营,该公司信心满满,“隆塬地产在主营业务里已经培养了核心竞争优势,这些核心竞争优势与酒店管理是可转移的”。

In the long tableland with secondhand business real estate into the transgressions hotel,Especially in recent years, the company in business real estate last send force,Cause a lot of attention in the industry。According to ZouBiJiang introduced,RON tableland commercial real estate in the national development quite quickly,Has become a top Chinese commercial real estate planning organization。In the first half of this year they were signing exclusive service project more than ten,Commercial area of nearly 4 million square meters,Project involves the fujian、shandong、heilongjiang、henan、hunan、shaanxi、Hubei and the pearl river delta region。For commercial real estate business,The company with confidence,“RON tableland real estate in the main business has been training a core competitive advantages,These core competitive advantages and hotel management is transferable”。

  近年来在惠州开张的酒店越来越多,维也纳国际酒店是否会面临不小竞争?对此洪筹备认为,如今惠州的品牌酒店日趋增多,这首先得益于惠州经济的发展,人们生活水平的提高,对高档酒店的需求只升不降,同时对酒店业提出了很高要求。“我们经过科学的分析论证,得出惠州对维也纳国际酒店这样的精品酒店的需求将持续旺盛的结论,发展前景看好”。

In recent years the hotel opened in huizhou more and more,Vienna international hotel will face the competition is not small?For this that flood,Now the increasing number of huizhou brand hotel,This first thanks to the economic development of huizhou,The improvement of people's living standard,The demand for high-end hotels only to rise not to drop,At the same time puts forward the high requirements for hospitality。“We through scientific analysis,Huizhou for Vienna that international hotel boutique hotel that demand will be sustained strong conclusion,Development outlook”。

  本版撰文:南方日报记者 罗锐(除署名外) 摄影:南方日报记者 梁维春

Benban writing about:Southern daily reporter LuoRui(In addition to the signature) photography:Southern daily reporter LiangWeiChun



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