7月10日，北京万柳地块自挂牌以来经限价、延期后终于尘埃落定，由中赫置业以26.3亿摘得，溢价40%，楼板价3.83万元/平方米，地块有1.64万平方米的回购房面积，除去这些面积，折算楼板价高达4.29万元/平方米，刷新了北京市住宅地块楼板价的最高记录。

July 10,，Beijing wanliu plot by the price since the listing、Delay finally decided，In 2.63 billion the hittites home buyers took，A 40% premium，Floor price 38300 yuan/square metre，Plot with 16400 square meters of back to the area that buy a house，Remove the area，Convert floor price as high as 42900 yuan/square metre，Refresh the Beijing housing plot floor price record。

稀缺地块引关注，民企中赫成新地王得主 Scarce plot lead concern，Corporation in into new royal winner hittite

　　北京万柳地块一经挂牌就引起各方关注，业内人士普遍认为万柳地块将成北京新地王，更有业内人士猜测土地楼板价可能会达到10万元/平方米，各种评论闹得沸沸扬扬，直至昨日证实了新地王诞生的预测。万柳地块之所以受到热捧，主要是其所具备的优质性和稀缺性。首先，从区域位置来看，海淀万柳区域目前已是富人聚集的豪宅区，高端楼盘云集，周边普通二手房均价已达5、6万元/平方米，中高端项目均价8、9万元/平方米，地块所处区域已经决定了未来项目的定位和价格，所以土地拍出高价在情理之中了。第二，地块周边生活条件优越，配套设施齐全，同时地块北临皇家园林颐和园，西邻昆玉河，东部与中关村毗邻，同时邻近北京大学等高等学府，周边环境得天独厚。第三，这个区域的住宅类用地供应较稀缺，偶尔有几幅地块出让都是很珍贵的，可能未来这个区域都不会有纯住宅用地可供开发。

Beijing wanliu plot once listing is attracted public attention，Industry insiders widely believe that there will be Beijing new royal plot，The more the personage inside course of land speculation floor price could reach 100000 yuan/square metre，All kinds of comment is attempting to make，Until yesterday confirmed the new star of the birth of the forecast。There are subject to thermal holds the plot，Main is its has the high quality sex and scarcity。first，From regional position and see，Haidian area is now the rich there gathered a person of extraordinary powers curtilage area，High-end buildings gathered，Ordinary secondhand the room all valence has reached around five、60000 yuan/square metre，In high-end project average 8、90000 yuan/square metre，Plot the area where future projects have been decided by the location and price，So the land clap a high price in reason。The second，Plot surrounding life condition is superior，facilities，At the same time in the north plot royal garden the Summer Palace，KunYuHe west，East and adjacent to zhongguancun，At the same time adjacent Beijing university and so on universities，The surrounding environment are unique。The third，The region of residence land supply is scarce，Occasionally a few of land to transfer all is a very precious，Possible future this area will not have a pure housing land for development。

　　此次土地的竞得者中赫置地在土地市场一向比较低调，该企业是中赫集团的子公司，专注于重点城市重点区域的高端地产项目开发和管理。目前已开发了北纬40°、钓鱼台7号院、唐山新华贸等高端项目。其中，“钓鱼台7号院”项目曾经卖出30万元/平方米的天价，成为全国乃至亚洲最昂贵的楼盘。在拿下万柳地块之后，中赫置地有关人员也表示将坚持做高端住宅开发，企业在产品研发、销售团队、项目管理等方面都较有优势，对本次拿地势在必得，同时有中赫集团的资金支持，这些都是中赫能够在竞拍场上义无反顾的重要原因。

The race to land in those holdings in land market always hittites more low-key，This enterprise is the subsidiary of Hector group，Focus on key city of high-end real estate key areas project development and management。At present has developed a latitude 40 °、Diaoyutai-# 7、Tangshan xinhua trade and other high-end projects。Among them，“Diaoyutai-# 7”Project ever sold 300000 yuan/square metre of day price，Become the most expensive real estate and Asia。In the win after plot there，Trading in the workers also said the hittites will hold on to high-end residential development，Enterprise in the product research and development、Sales team、Project management is has the advantage，On the ground will take in，At the same time there is the fund support group of Hector，These are all in the contest without the hittite to the important reasons。

地方与中央的地价博弈，央企在敏感时期起示范作用 The local and central land price of the game，Scholars from renmin sensitive time in the exemplary role

　　近期，地王的出现率似乎有所提升，上月恒大刚刚刷新了广州的地王记录，本月北京市场又爆出单价地王，受到宏观调控影响，土地市场接连几个月持续低迷，地方政府不仅下调了土地出让门槛，还尽量推出优质地块以提升土地收入。但在调控的敏感时期，地王的出现并不是中央想看到的。就在万柳地块竞拍开始前一小时，保利地产(600048,股吧)发布声明称接公司大股东中国保利集团通知，由于目前正值房地产调控关键时期，根据国家对房地产调控政策要求，考虑到万柳地块的情况，保利地产正式退出与融创地产组成的联合体，不再参加该地块拍卖。而在万柳地块竞拍现场，央企集体“打酱油”，招商、中建和九龙仓联合体全程没有举牌，华侨城和中冶各一次，方兴在全程的举牌十次左右，而整个地块经过了46轮竞拍和200多轮配建回购房面积的竞争，由此可见，央企在整个地块出让中均没有实质性的行动。

recent，The emergence of the royal rate seems to be ascension，Evergrande just last month set a record of guangzhou star，Beijing market this month was sputtering star unit price，By the macroeconomic regulation and control effects，For a few months of land market remain low，Local government not only cut the land transfer threshold，Also try to introduce high quality in order to improve the plot of land income。But in the regulation of sensitive period，The emergence of the star and not the central would like to see。In the auction block wanliu one hour before，Poly real estate(600048,Shares it)In a statement the company shareholders by China poly group notice，Due to the present regulation comes as real estate critical period，According to the state regulation policy of real estate requirements，Considering the wanliu plot，Poly real estate formally out with "real estate of the union，No longer participate in the auction block。And in the auction site wanliu plot，Scholars from renmin collective“Play soy sauce”，Investment promotion、The state-owned and Kowloon warehouse association for the no CARDS，Oct ZhongYe and one each，In the FangXing heave brand around ten times，And the whole block after 46 round auction and 200 rounds PeiJian back to the area that buy a competition，This shows，In the whole block in the scholars from renmin are no real action。

　　市场回暖迹象明显，宏观经济数据不乐观，央行一月内两次降息，在这个大背景下，央企如果也高调拿地王，很可能被解读为政策转向，误导市场预期，从而加速房价回调。所以央企作为国家经济主体，应该在市场关键时期做出表率，对稳定宏观经济和物价水平发挥作用。但是，土地价格终究是由市场决定的，新地王的出现一方面是地块本身价值高，另一方面，民企对于市场的长期还是较看好的，同时，与中赫置地竞争的企业主要是融创一家，所以说对这幅地块的热捧并不是普遍现象，我们认为北京万柳地王的出现应该算作个别案例，未来对房价的影响不会太大。

Market warms up obvious signs，Macro economic data is not optimistic，Central Banks cut interest rates twice a month，In the background，Scholars from renmin if you take high also，Could be interpreted as a policy change，Misleading market expectations，Thus speeding up house prices the callback。So as a national economic subject scholars from renmin，Should be in the market key period lead the way，Stability of macro economic and price levels play a role。but，Land prices eventually is determined by the market，The emergence of new star on the one hand plot itself high value，On the other hand，Corporation for the long-term or tend to see a market，At the same time，And also the enterprise competition of Hector main is be in harmony and a，So for this picture of the plot said holding and not hot phenomenon，We think that the emergence of Beijing wanliu you should count as individual cases，To the influence of the future house prices will not be too big。