上个周末仅3家楼盘推盘显得有些孤单，令人稀奇的是3家楼盘开盘买家云集销量陡增，给活动充斥的周末楼市增添一抹亮点。[购房者不再观望频频出手 合肥开发商揽客“有妙方”>>>]

At the weekend, only 3 home building dish dish appear a little lonely push，A curiously 3 home building opening buyers gathered sales sharply，The weekend activity is to add a property market with window。[the person that buy a house no longer looking shots hefei developers LanKe frequently“Have nostrum”>>>]

3盘齐开“卖的好” 淡季置业也疯狂 3 dish together open“Sell well” Off-season home buyers also crazy

　　上周末，在营销活动充斥着的楼市开盘显得十分少见，由于市场转入淡季，开发商推盘意愿降低，但买方市场却仍然热度不减。仅3家开盘，价格不低销售成绩却是“高分”。

Last weekend，In the marketing activities of the property market with open quotation is very rare，Since the market into the off-season，Developers push dish intend to reduce，But the buyer's market still don't reduce heat。Only three open quotation，The price is not low sales result is“High marks”。

　　上周，蔚蓝商务港、国光山水间、经典华城梧桐语纷纷应市推盘，以为淡市之下购房者也不会那么热情，更不敢保证开盘销量。然而，上述3个楼盘证明，此时开盘仍是开发商抢抓销量“机遇”的好时候。 [合肥楼市调控目标已基本实现 下半年面临“新挑战”>>>]

Last week，Blue business port、Guoguang between landscape、Classic huacheng wutong language are YingShi push plate，Think light under the buyers will not so enthusiastic，More can't guarantee open quotation sales。however，The above three buildings proof，At this time is still open to grab the developers sales“opportunities”of。 [hefei property market control target has already realized basically facing the second half“New challenge”>>>]

　　7月7日，蔚蓝商务港盛大开盘，D座写字楼均价7500元/，作为政务区的标杆写字楼与天鹅湖隔路相望，良好的地理区位让其未开盘就受到市场持续的关注，开盘当天上午1小时现场人气爆棚，许多客户慕名而来，1小时认购就达200多套。 [合肥部分精装房销售遇“现实困境” 品牌房企成首选>>>]

July 7，Blue business port grand opening，D a 7500 yuan/office average，As the government office buildings and every other way benchmarking facing swan lake，Good geographical location let its not open quotation by market continues to attention，In the morning of the opening of the 1 hour, befriending popularity，Many customers from word of mouth，1 hours alone subscribe more than 200 sets。 [hefei part clothbound room in sales“dilemma” Brand room enterprises into first choice>>>]

　　另外，在国光山水间与经典华城开盘现场，以国光山水间为代表60-90的房源户型就吸引200多组客户一大早上售楼部排队等候，5700元/的开盘均价上演抢房现象，开盘现场5人一组依次进入选房，一上午毫不费力大部分房源就被定购。

In addition，Guoguang landscape in between the classical huacheng opening scene，Guoguang landscape represented in between 60-90 homes family will attract more than 200 groups of customers early in the morning on the floor to wait in line，5700 yuan/open quotation on the average rob room phenomenon，The opening of the five people in turn into a group choose room，One morning effortless most houses were to order。

　　开盘现场如此火爆，恐怕也令开发商难以置信，但事实上这些被客户普遍认可的高性价比楼盘必然能取得不错的销售成绩，就像经典华城开盘一样，从6月30日公开认筹到7月7日开盘，一个星期就推盘足以看出开发商的自信。

Opening the scene so hot，I'm afraid also makes the developers incredible，But in fact these are widely accepted by customers high performance-to-price ratio building dish can certainly made a good sales result，Like classic huacheng open quotation，From 30 June to raise public recognition on July 7 days of open，A week is enough to show that the developers push plate confidence。

“个性”活动频上演 营销活动渐转型 “personality”Activities frequency on marketing activities gradually transformation

　　目前楼市仍是各种营销活动占据着主要部分，少数开盘取得热销，但多数楼盘仍在按部就班的做着常规活动吸引购房者。

At present market is still all kinds of marketing activities dominated the main parts，A few open quotation get sell like hot cakes，But most of the building is still a work in progress doing regular activities to attract buyers。

　　和其他楼盘不一样的是，上周，御湖观邸项目详情业主社区相册样板户型视频地图项目详情业主社区地图首次尝试房地产“夜市”活动，带领广大80后一起回忆过往的童真。和其他折扇、冰激林DIY活动不同的是，这样的活动有鲜明的主题，定位紧紧抓住了80后这一代，而且在功利与浮躁充斥的当前社会，人们越加珍惜以往的纯真。因此活动举办的相当成功。

And other building dish is not the same，Last week，Royal lake view at the project details community model family photo album video map project details community first attempt to map the owner of real estate“Night market”activities，Lead the memories of the past 80 together with childlike innocence。And other folding fan、Ice cream DIY activity of different forest is，Such activities have distinct theme，Positioning firmly seized the 80 after this generation，And in the utility and blundering of current social filled，The more people cherish the innocence of past。So the activity is organized quite successful。

　　从现场可以看到，这些滚铁环、套圈、抽陀螺等80后玩过的经典游戏再一次重现眼前，仿佛让人重现当年的情景，活动环节设置也非常出彩，不仅开发商举办的成功，现场参与的80后们也为之叫好，与此同时，御湖观邸项目详情业主社区相册样板户型视频地图项目详情业主社区地图配合此次活动，只要成功购房还可以享受2万元的彩电大礼，可以说相当及时，现场活动的参与者一下变成购房者了，当晚就销售不错的成绩，值得其他开发商借鉴。

You can see from the scene，These rolling iron rings、rings、Smoke gyroes after 80 the classic game played again sight again，As if let a person prestigous scene，Activities link set is also give prize，The success of the held not only development business，The scene in the 80 there over the east China sea，At the same time，Royal lake view at the project details community model family photo album video map project details the owner with the activity community map，As long as the successful purchase can also enjoy 20000 yuan for color TV sets，Can say quite timely，The scene of the participants into the person that buy a house activities，Night sales good results，Other developers is worth using for reference。

　　御湖观邸现场负责人表示，通过举办这样的个性营销活动一方面是重拾80后一代那段纯真美好的记忆，另一方面也是为了区别其他同质化的楼盘活动实现一个转型，给来访的客户留下更美好的记忆。（HOUSE365 资讯中心）

Royal lake view the mansion head says，By hosting such individual character marketing activities on one hand is back after the 80 generation that pure memory，On the other hand is to distinguish other buildings of homogeneity activities realize a transformation，To visit customer leaves more memory。（HOUSE365 information center）