“伦敦奥运会对英国来说是一件好事，对英国经济来说也是一件好事”，英国首相卡梅伦确信，伦敦奥运会将会给英国带来130亿英镑的经济增长。这其中，房地产行业的发展功不可没，同时，奥运会的举办，也能给举办城市的房地产行业带来前所未有的发展机遇。

“London Olympic Games to Britain to be a good thing，To the UK economy is also a good thing”，British prime minister Cameron sure，The London Olympics will bring 13 billion pounds to Britain's economic growth。This one，The development of real estate industry to be done not have，At the same time，The hosting of the Olympic Games，Also can give the host city of the real estate industry has brought unprecedented opportunities for development。

　　据统计，2005年7月英国拿下奥运主办权以来，全英国的房地产均价上涨了7.2%，而奥运场馆附近的涨幅则达到了12%，整个伦敦东区的地产总价在这6年里增值了64亿英镑。

According to the statistics，In July 2005, the British Olympic bid to win since，The British real estate average rose 7.2%，And the Olympic venue nearby or reached 12%，The whole east London real estate price in the six years of the value of the 6.4 billion pounds。

　　奥运会从短期上看仅仅是一个体育赛事，但是从长远上看却是关系城市功能分区规划，任何一届奥运会，主办城市都会在奥运会进行筹办时，从城市总体规划上考虑。整个区域的交通、基础设施、商业环境及房地产市场都将重新定位，地产行业获得千载难逢的发展时机。伦敦奥运会场地所在的城市东区，经济和治安在伦敦是最落后的，房地产价格也最低。伦敦政府有意借2012年奥运会契机，带动起东区较为落后的经济，使其本来最低的房地产价格大幅度地提高，赶上甚至超过伦敦其他地区。

The Olympic Games from short-term on look is only a sporting event，But in the long term is the function of the city look relationship district planning，Any Olympic Games，The host city for the games will be，From the city planning on consideration。The whole area traffic、infrastructure、Business environment and real estate market will redefine，The real estate industry become a development opportunity。London Olympic venues city east，Economic and security in London is the most backward，Real estate prices are the lowest。London 2012 Olympic Games to the government by opportunity，Drive up the east is comparatively backward economy，The lowest was the real estate prices rising greatly，Catch up with and even surpass the London the other regions。

　　随着奥运会的逐渐临近，伦敦东部的房价抬头走高。2012年奥运会过后，东部地区将留下大量现代化设施与建筑，民众的生活环境和质量将得到长足改善。房产经济学家认为，从长期来看，奥运会带来的交通等基础设施建设项目以及场馆等，都会增强这一地区的吸引力，对房价起到支撑作用。

With the Olympics gradually is near，East London house prices go up high。2012 years after the Olympic Games，The eastern region will leave plenty of modern facilities and buildings，People's living environment and quality will get great improvement。Real estate economists think，In the long run，The Olympic Games bring transportation infrastructure projects and venues, etc，Will enhance the appeal of this area，To the house supportive。

　　北京奥运会助推经济发展

The Beijing Olympic Games boost economic development

　　举办奥运会城市的房价一般都会大幅升高，据了解，雅典的房价当年涨了63%，悉尼则涨了50%，都远远高于同期东道国房价的平均涨幅。一个大型体育赛事能够极大地提升承办城市的建设速度及区域发展，这几乎已经成为一条定律。

The city to host the Olympic Games will normally house prices rose sharply，According to understand，Athens that house prices rose 63%，Sydney is up 50%，Are far higher than in the same period the host country of the price of the house an average increase。A large sports games can greatly improve the construction of city and regional development speed，This has almost become a law。

　　2008年的北京奥运会，我们仍然记忆犹新，从北京奥运筹办至今，北京的基础设施建设、市容市貌等方面有了全新的变化与发展，房地产市场如火如荼、发展快速，可以说，房地产是北京奥运会受益最大的行业之一。

Of the 2008 Beijing Olympic Games，We still remember，From Beijing Olympic organising today，Beijing's infrastructure construction、ShiMao appearance with the brand-new change and development，The real estate market swing、Fast development，Can say，Real estate is the Beijing Olympic Games will benefit most one of the industries。

　　北京奥运会极大地提升了北京城市基础设施水平，使住房的价值有所提升。居民居住环境的改善和交通网络的延伸，使得人流大量涌入，商业设施亟待完善，高品质社区供不应求。业内人士认为，拉动房价的最根本因素，是城市化进程加快、大量人口进入城市带来的需求，北京房地产投资的高速增长正是这种旺盛需求所引发的。

The Beijing Olympic Games greatly increase the Beijing urban infrastructure level，Make housing value to improve。The residential environment improvement and the extension of traffic network，Make an influx of people，The commercial facilities should be improved，High quality community in short supply。The personage inside course of study thinks，The most basic factor pulling house prices，Is the course of urbanization、A large population into the city brought demand，The Beijing real estate investment growth it is this which caused by the strong demand。

　　奥运会的这种投资，对北京城市后期的可持续发展来说是非常重要的基础。为奥运服务的很多硬件设施和制度保障都保留了下来，使城市整体发展的速度大幅提高，城市基础设施的完善和旅游接待设施的升级，使得北京举办大型体育比赛和会议、会展的竞争力将大大提升，承办这类活动的机会也将增加。旅游地产也随之升温，投资者、消费者信心度迅速提高，购房者的购买意识也逐渐增强。奥运会之后，北京的经济发展和城市面貌的改善又进入了一个新的起点。

This kind of investment of the Olympic Games，For the sustainable development of Beijing city later it is very important basis。For many of the Olympic Games hardware facilities and the system guarantee are held down，Make the city whole development speed increases significantly，City of infrastructure and tourism facilities upgrade，Make Beijing to host the games and large sports meeting、The competitiveness of the exhibition will greatly improve，The chance of these activities will also be increased。Tourism real estate also will heat up，investors、Consumer confidence degree rapidly increased，Of the person that buy a house to buy consciousness also gradually strengthened。After the Olympic Games，Beijing's economic development and the improvement of the city appearance and enter into a new starting point。

　　济南全运会让东部完美变身

Jinan national games make perfect change to the east

　　跟“奥运经济”类似，十一届全运会，也给济南带来了巨大的经济效益，济南的房地产行业迎来了巨大的发展契机。作为城市事件，全运会激活了济南东部，由一片荒凉成为了城市“新贵”。济南过去的东部，发展相对落后，人流稀少，全运会的举办，却让东部完美变身。

with“Olympic economy”similar，11 th national games，Also to jinan brings huge economic benefits，Jinan's real estate industry received great development opportunity。As a city events，The national games in jinan activation of the east，By a desolate became the city“parvenu”。Jinan to the east of the past，Development are relatively backward，Few people，National games held，But let the eastern perfect change。

　　全运会对房地产行业产生的连锁反应，吸引了大量一线开发商进驻济南，如恒大、中海、保利等。这些一线房企所开发的项目多数是数十亿的大项目，不管是规模还是品质，都远非数年前的项目所能比拟。品牌房企在全运时代的进驻，带来的是济南房地产产品的迅猛升级。可以说，全运会对济南城市建设和房地产行业的发展的意义是非常深远的。

The national games from the real estate industry of chain reaction，Attracting a lot of a line in jinan developers，Such as evergrande、the、Poly, etc。The first room enterprises development of the project is the most big projects billions，No matter size and quality，All of the project is far from a few years ago can match。Brand enterprises in all the luck room in The Times，Bring is real estate product rapid upgrade of jinan。Can say，The national games jinan city construction and to the development of the real estate industry is the meaning of very profound。

　　随着市政府部门的东迁，全运场馆的建设，大型公共设施、交通配套、经典住宅区域迅速建成，东部转身巨变为一座光鲜靓丽的现代化新城。除了东部，济南其他区域的城市建设也借着全运会的东风全面开展。后全运时代，济南房地产市场进入了东、西、北多区域竞技的局面。

With the city government departments of the east moving，All the luck the construction of the stadium，Large public facilities、Traffic supporting、Classic residential area quickly built，The eastern turned and change for a bright beautiful beautiful modern new city。In addition to the east，Jinan in other areas of the city by the national construction east wind in an all-round way。All the time after，Jinan real estate market into the east、west、Much of the area north of competitive situation。

　　借十艺节契机，

Borrow 10 art festival opportunity，

　　西部新城迎来发展机遇

In the western new town development opportunities

　　后全运时代，将于2013年10月中下旬在济南槐荫区举办的第十届中国艺术节则是省城最值得期待的盛会。据了解，济南西部地区的建设管理水平将借助十艺节的举办再上一个台阶，十艺节的投资规模和力度将超越全运会。

All the time after，In 2013 will be in late October in jinan HuaiYinOu held the first ten of the eighth China art festival is the provincial capital of the event to look forward to。According to understand，Jinan western region of the construction and management of the level will use art festival held the ten again on a higher level，Ten art section of the investment scale and strength will transcend national games。

　　借助十艺节前的大规模投资契机，伴随着济南“西进”步伐加快，西部新城已经成为全市建设水平最高、发展速度最快、投资力度最大的发展高地。越来越多的大型房企纷纷进驻西部新区。据有关部门发布的数据显示，目前，西部新城建设的总投资已达700多亿元、总建筑面积1000多万平方米，规模和体量之大前所未有。大规模的投资必将全面加快西部新城建设步伐，使之成为全市建设水平最高、发展速度最快、投资力度最大的发展高地，为整个西部地区以及济南经济的跨越发展打下坚实基础。相信，十艺节的举办，西部新城也将吸引更多的房产商开发投资。

With the massive investments before ten art opportunity，With the jinan“westward”pace，The western new town has become the highest level of the development、Fastest developing speed、The development of the biggest investment to higher ground。More and more large room in the western district in enterprises。According to department published figures show，At present，The west of the construction of the new city total investment has amounted to more than 700 yuan、The total construction area of 1000 square metres，The scale and dimension ever larger。The scale of the investment will speed up the construction of the western new town full pace，Make it become the highest level of the development of the city、Fastest developing speed、The development of the biggest investment to higher ground，For the whole western China and economic development of jinan across lay a solid foundation。believe，Ten art festival held，The western new town will also attract more property developers development investment。

　　奥运会、全运会以及十艺节这样的大型城市事件，所带来的最大收益是增加全民的信心和自豪感，这种“信心指数”的剧增，将会对许多行业产生诸多良性影响。可以说，大规模赛事及城市盛会的举办是房地产行业取得超常规、跨域式发展的最有力引擎。实习记者 靳文博

The Olympic Games、The national games and ten art festival such large city events，The maximum benefits from the confidence and the increase is pride，this“Confidence index”Wave of，For many industry will produce many positive influence。Can say，Large-scale events and city event held the real estate industry is made extraordinary、Cross-realm type development of the most powerful engine。JinWenBo practice reporter