据阳光家缘网数据，2012年上半年广州商品住宅成交面积303.6万平方米，同比持平，比去年下半年上升近20%。对此不少网友和专家均认为，是“各类刚需”促进了楼市回暖。信息时报微博调查显示，68%的网友认为“刚需”仍为当前市场购房人群主力，17%的网友则认为改善型置业者在市场比重较大。记者走访楼市则了解到，目前改善型也逐渐成为“刚需”，不少市民表示，正在积极看房，实施酝酿多时的换房计划，希望伺机“小房换大房”。

According to sun home margin nets data，In the first half of 2012 guangzhou commodities residential clinch a deal with an area of 3.036 million square meters，Flat year-on-year，The second half of last year rose nearly 20% than。This not a few net friend and experts all think，is“All kinds of just need to”Promote the property market buoyancy。Information times micro bo survey，68% of netizens think“Just need to”For the current market buys a house is still crowd playmaker，17% of the net friend argues that improve home buyers in the market of greater proportion。The reporter is know to visit property market，At present improve type also has become a“Just need to”，Many residents said，Are positive things，Implementation of the brewing time move rooms plan，Hope opportunists“Of little rooms for a big room”。

部分有房族伺机“鸟枪换炮” Part of the family of a room awaits“Corners has been”

　　“11年前，我们在天河东路买了套80平方米两房，现在孩子一天天长大，需要自己的空间，加上父母或亲戚偶尔来访，家里就十分拥挤了。”来登记换房的段先生告诉记者。对正在进行的换房计划，他充满了期待，“当然要三房以上，小区配套一定要好，而且要有一个车库，现在我的新车只能停在马路边的露天车位上。”

“Eleven years ago，We in the tianhe road have bought 80 square meters two rooms，Now children grew up day by day，Need their space，With parents or relatives occasionally visit，The home is very crowded。”To register for the move rooms Mr Told reporters。For ongoing changes a room plan，He have a lot to look forward to，“Of course three room above，Village form a complete set to be good，And to have a garage，Now my new car can only stop in the open street parking。”

　　家住番禺的李小姐也表示，自己当初买的小房不够用了，所在小区也因为入住人数增加变得十分嘈杂；加上她最近买了车，小区的停车位是多年前规划的，“现在少得可怜，停车是个难题。”像段先生、李小姐这样的70后不在少数。他们经济基础不错，现在基本到了需要换房的周期，有能力为第二套房买单。此外，段先生透露，他现在居住的老房子二手均价已经比买入价上涨了10倍，因此借助贷款，“原区域换房”也不存在经济压力。

Live in panyu miss li also said，He had bought enough of little rooms，In a village also because increase in very noisy；And she has recently bought a car，The parking space is years ago of planning，“Now a little，Parking is a difficult problem。”Like Mr. For、Miss li such after 70 is not a few。Their economic base is good，Now the basic need to move rooms cycle，Has the ability to pay for the second suite。In addition，Period that Mr.，He is living in the old house has been buying second-hand average than up 10 times，So with loans，“Original area move rooms”There is no economic pressure。

　　“我认为大家‘小房换大房’也是满足自住的需求。因此‘改善型’也是‘刚需’，也应该有政策保障。”近期一直在选房的李女士告诉记者，“现在居住的房改房已经不能满足家人对大社区的向往。下一步，我们准备买一套视野开阔的一线江景房，面积要求在130~150平方米之间。”

“I think everyone‘Of little rooms for a big room’Meet the needs of living is from。so‘Improve type’Is also‘Just need to’，There should also be policy guarantee。”Recently have been selected in the room of the ms. Li told reporters，“Now I live in room changes room cannot have satisfied to large community family yearning。The next step，We are ready to buy a vision of a line jiang jing room，Area demand in 130 ~ 150 square meters between。”

　　对此，业内分析人士认为，这批改善型置业者即将进入换房高峰期，将进一步带动高端楼盘的销售，再次引领居住风向。一位不愿透露姓名的开发商负责人则坦言，“目前的淡市，已是大家公认的抄底入市的好时期。当不少人淘到实惠房源之后，不少改善型刚需也开始按捺不住雀跃的心，准备伺机行动。”

this，Industry analysts said，This batch of improving type homebuyers is about to enter move rooms peak，Will further drive sales of high-end buildings，Live once again leading the direction of the wind。One does not wish to be named head is developers said，“At present, the light，Already is known as the copy of the entries good period。When many experienced to affordable homes later，A lot of improvement to also begin to just can't restrain caper heart，Awaits action to。”

　　“在这样的小区中，绝对不会再有这么低的价位。”成功锁定房源的宋女士开始炫耀她的置业经，“这个楼盘的房子我看了几年了，一直犹犹豫豫，总希望还有更好的，但看来看去，还只有这里符合我的换房标准。今年端午节，我们终于敲定了房源，最关键的是，价位也很令人心动。”

“In this district，Absolutely won't have such a low price。”Success of song, expand the lock began showing off her real estate lady by，“This property house I saw a few years，Always hesitated，Total hope and better，But it seems that the look，Still only here in line with my move rooms standards。The Dragon Boat Festival this year，We finally settled homes，The key is，The price is very exciting。”

品质楼盘频出助推换房潮 Quality PinChu thrusting move rooms building dish the tide

　　记者还了解到，除了家庭成员增加、面积不够用等因素外，很多改善型购房者表示，小区环境、物业服务也是考虑的重点。市民唐小姐在天河区某盘住了六七年了，一直觉得小区的卫生环境较差，常常看到老鼠到处乱窜，看了几个新开发的楼盘后，就和老公商议无论如何也要换个房子。于是很多知名开发商的品质楼盘成为他们的首选。

Reporters also know that，Except the family members to increase、Area not enough use outside factors，Many of the person that buy a house to improve said，District environment、Property service is also considering the key。Citizens in a dish, miss tang in 67，Always think community health environment is bad，Often see rats were rampant，Look for new developers，And the husband took counsel you do anyway change a house。So many well-known developers building become the first choice of their quality。

　　“住在一个像广州这样生活压力大的现代化城市中，如果没有好的小区环境、没有顺心的物管服务，简直让人难以忍受。”80后胡女士这样道出换房的主要原因，“住得离市中心远一点也没关系。”如今胡女士已经开始在番禺、花都四处看盘，而且只看“万恒中保”四大开发商的项目。在她看来，“既然要换，就一定要换到满意，除了满足空间上的需求，当然还要满足停车、交通、配套、环境等各个方面的要求。”

“Living in a like guangzhou such pressure big modern city life，If there is no good community environment、No untoward property management services，Simply unbearable。”After the 80 hu, so what is the main reason for the move rooms，“Live from the city a bit further, it doesn't matter。”Now ms has started in panyu hu、Flower dish around，And only see“WanHeng mediator”Four big developers project。In her eyes，“Now that will change，Must change to satisfaction，In addition to meet the needs of the space，Of course also to meet parking、traffic、supporting、Environmental aspects of the requirements。”

　　谈及改善型刚需，一些高端楼盘的销售经理态度十分积极主动，“改善型买家就是我们的目标。”路劲·隽悦豪庭的销售经理陈先生告诉记者，在销售现场，最受欢迎的是购房用于长期自住的“改善型刚需”，他们入市比“自住投资两手准备”的买家更坚决，购买能力也符合高端楼盘的定位。

Talked about just need to improve type，Some high-end building dish the sales manager is very active attitude，“Improve type buyers is our goal。”Lk strength · pleasant experience of sales manager Mr. Chen hao court told reporters，In the sales，The most popular is used for the purchase of long-term live“Type just need to improve”，They entering the market than“Self living investment bets”Buyers more determined，Also accord with the ability to buy high-end building dish positioning。

　　记者了解到，广州很多品质楼盘的代表，很多就是典型的为二次置业、三次置业者准备的，例如恒 大银湖城、美林湖加洲岛、祈福半山名都。高品质楼盘的不断涌现，也在无形中助推了换房潮的出现。“有了好的房子、好的环境，我就想住进来。”刘女士则是参观了美林湖加洲岛的样板间之后，决定实施换房计划，在郊区选购一套别墅产品，与目前市中心居住的高层复式单位“互补”。

The reporter understands，Guangzhou many quality building dish representative，Many is typical for second homes、Three times for home buyers，【 introduction 】 silver lake city such as evergrande、Merrill lynch lake California island、Prayers ban shan names。High quality building dish emerge，Also in virtually thrusting the flow of the move rooms。“A good house、Good environment，I want to live in。”Liu is visited the merrill lynch lake island after between the example of California，Decided to implement changes a room plan，In the suburbs choose and buy a villa products，And now live downtown high-rise penthouses“complementary”。

专家观点 Experts point

　　“改需”正演变成“新刚需” “Change should be”Is evolved into“New just need to”

　　传统观念中，“刚需”多为首次置业者或低端需求置业者，但实际上，随着购房需求的不断细化，“刚需”的内涵和外延开始泛化，很多改善型的换房需求也是其中一种。德成房地产评估咨询有限公司总经理郭晓燕博士更是明确指出，珠三角地区改善型需求正在演变成购买力更强的“新刚需”；正是瞄准了珠三角的市民购买自住二套房普遍有休闲和度假需求，广州北部的花都、清远，聚集了几十个休闲度假型的楼盘，全国各大地产商纷纷进驻从化、清远。郭晓燕认为，改善型“新刚需”买家由于具备较好的经济实力，大部分对于降息不敏感，政策也不是影响他们置业的直接因素。“之所以将改善型直接归入‘刚需’的一种，是因为买房的时候他们关注的重点仍然是‘房价’。”她透露，近期到访的改需客户几乎都表示将在保留市中心房产的前提下，再在郊区“抄底”一套不限购的大户型改善生活品质。

The traditional sense，“Just need to”For the first time, more homeowners and buyers low-end demand，But in fact，Along with the continuous specification of pent-up demand，“Just need to”The connotation and extension of the start generalization，A lot of improvement of the type which is a move rooms demand。DE into real estate appraisal consultation, general manager of GuoXiaoYan is explicitly pointed out that dr，The pearl river delta region improved type evolve into purchasing power demand is more strong“New just need to”；It is aimed at the pearl river delta citizens live two suites common bought from a leisure and holiday demand，North of guangzhou huadu、qingyuan，Gather dozens of leisure resorts building，The major developers in in succession, conghua、qingyuan。GuoXiaoYan think，Improve type“New just need to”Buyers with a nice because economic strength，Most is not sensitive to cut interest rates，Policy is not affect their home buyers the direct factors。“Will improve the type directly into‘Just need to’Of a，When they buy a house because the focus is still‘House prices’。”She said，The recent visit to almost all of the customers will keep it at city center under the premise of real estate，Then in the suburbs“Copy the”A set of not 限购 large family of improving the quality of life。

　　近期花都、从化、清远的别墅和高品质洋房持续热销，某著名开发商营销负责人分析指出，“改需”将是下一波市场主力。“90%以上的客户是为了改善居住环境，提高生活品质，且目前在政策拉动下，这种需求是强劲的。碧桂园假日半岛、恒 大银湖城、美林湖加洲岛等郊区别墅和大户型的热销，充分证明了这一点。”

Recent flower、conghua、Qingyuan villa and high quality for villa sell like hot cakes，A famous developers of marketing analysis，“Change should be”Will be the next wave of market main。“More than 90% of the customers is to improve the residential environment，To improve the life quality of the，And at present in the incomes policy，This demand is strong。On country holiday peninsula、Evergrande 【 introduction 】 silver lake city、Merrill lynch lake island, California suburb villa and the large family sell like hot cakes，Full proof of that。”