近日，在北京土地储备中心交易大厅北京万柳地块历时一个半小时，被中赫以26.3亿元（楼面地价每平米42876元）成功拍卖，在国内楼市大调整之际一举刷新全国土地拍卖新纪录成为全国新地王。

recently，In Beijing land reserve center the trade lobby Beijing wanliu plot lasted about an hour and a half，Be in with 2.63 billion yuan Hector（Floor price 42876 yuan per square meter）Successful auction，In the domestic market at large adjustment of national land auction refresh every new records become the new king。

　　据北京土地储备中心的一位负责人称，万柳地块创新了新的拍卖规则，该地块创新采取“最高合理限价+配建回迁房面积”的做法，一旦开发商报价“撞线”，将转而竞配回迁房面积。与此同时，一位不愿透露姓名的央企知情人士向记者称，该地块引起了国土部、住建部、国资委等多个中央级部委的关注。

According to Beijing land reserve center, a responsible person，There are new plot innovation auction rules，This plot to innovation“The highest price reasonable PeiJian + housing area move back”practice，Once developers offer“Bump line”，Competition will turn to move back with housing area。At the same time，One does not wish to be named, said people familiar with the scholars from renmin to reporters，This plot caused the homeland department、Live JianBu、The sasac, and other central ministries attention。

　　限不住的“新地王”

Limit not“The new star”

　　拍卖当日下午，北京市土地整理储备中心人潮涌动，相继出现了龙湖、万科、华京投资、中冶、招商、融创、中化方兴、中赫、懋源、九龙仓、中建综合体等多家国内重量级房地产企业进场参拍万柳地块。业界人士认为，万柳地块地处成熟的高档社区，靠近地铁站，周围有清华、北大等名校资源，容积率仅2.0，2.4万/平方米的起拍价，属于“特优”地块已经足够刺激市场的敏感神经，争夺激烈是必然的。

Auction that day afternoon，Beijing land consolidation reserve center surge of people，Arise the dragon lake、vanke、China Beijing investment、ZhongYe、Investment promotion、Melts and、Sinochem FangXing、Of Hector、Mao source、Kowloon warehouse、Zhongjian complex and a number of domestic real estate enterprise comes into play and take heavyweight wanliu plot。Industry insiders think，There is located in the mature plot high-grade community，Near the subway station，Around the tsinghua、The elite resources of Peking University，Volume rate of only 2.0，24000 / square metre fry attracted an initial bid，Belong to“excellent”Plot has enough stimulate the market sensitive nerve，Close is inevitable。

　　融创和中赫的竞争最为激烈，在最后竞拍回购房的终极对决中，中赫地产摘得该地块。业界认为，对于该地块40%的溢价率，刷新了北京乃至全国土地出让单价记录，高地价之下，预计该地块未来的销售将达7-10万元/平方米，地王项目盈利前景不太乐观。事实上，与万柳地块同区域，被誉为北京西部最高端楼盘代表的万科如园，对外报价4.5万/平方米，与万柳地王的楼面价趋近。

Melting and the hittites and the most competitive，In the final bid back to purchase the ultimate confrontation，In real estate, winner of this plot hittite。Industry thinks，For this plot 40% premium rate，Refresh the Beijing and even the whole country land transfer unit price record，Under high price，This plot is expected to future sales of 7-100000 yuan/square metre，You project earnings outlook is not too optimistic。In fact，And with regional wanliu plot，Beijing is known as the most high-end buildings represent the western vanke such as garden，Foreign offer 45000 / square metre，And there you floor price approach。

　　新措施随地王一同诞生

New measures together with the royal, was born

　　万柳地块竞拍前引起多方关注，北京市国土局“冷冻”该地块一周，由原先的7月3日竞拍延期至7月10日进行，并在拍卖过程中采取设立合理上限+配建回购房的面积，确定万柳地块的归属。不过，针对价格上限究竟是多少，北京市国土局三缄其口，仅称，“拍卖现场才知道”。从临时暂停，并设置价格上限等诸多信号可以看到，政府对于地王再现对楼市调控政策的继续执行的压力，考虑到国土部规定，预计该地块的价格上限不会超过50%。果然，神秘的“价格上限”最终出炉的结果为26.3亿元，溢价率仅40%。

Wanliu plot before the auction caused much attention，Beijing land bureau“frozen”This plot a week，By the original July 3 auction postponed to July 10 days，And in the auction process by taking reasonable limit + PeiJian back to set up the area of the purchase，Sure there are the ownership of the land。but，Price caps on just how much，Beijing about land bureau，Only says，“The auction site to know”。From temporary suspension，And setting the price cap, and many other signal can see，The government to represent you about the housing adjustment and control policies continue pressure，Considering the homeland department regulations，This plot is expected to price limit not more than 50%。Indeed as expected，mysterious“Price cap”Finally released the results for 2.63 billion yuan，Premium rate of only 40%。

　　据悉，万柳地块的竞标底价为2.4万元/平方米，只要溢价超过20%，单价就会上3万元/平米，成为北京历史上住宅地块单价最高的地王。

It is reported，The floor price bidding for wanliu plot 24000 yuan/square metre，As long as the premium more than 20%，The unit price is 30000 yuan/m2 meeting，As the Beijing history of the highest royal house plot unit price。

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