楼市成交量持续增长，房企也加快了拿地步伐。

Property market turnover growth，Room enterprises also accelerate the pace to get。

　　据克尔瑞统计，全国土地成交已跌至两年来的低谷，土地出让金额从2011年三季度的高峰2500亿元跌至今年一季度大约1200亿元，二季度稍有回升，超过1500亿元。上半年全国30个重点城市经营性土地成交金额共计2828.55亿元，同比下降37%，环比下降46%。

According to Kerr Rachel statistics，The national land deal had fallen to the bottom in two years，The land transfer amount from the third quarter of fiscal 2011 peak fall to $250 billion in the first quarter this year about 120 billion yuan，A slight rise in the second quarter，More than 150 billion yuan。The key cities in the first half of the 30 business land deal totalling 282.855 billion yuan，37% year-on-year drop，Annulus comparing fell 46%。

　　7月24日，广东省房协市场分析课题组发布的《2012上半年广东房地产市场分析报告》显示，今年上半年广东房企土地成交价款223.76亿元，同比增长14.4%；土地均价为2326元/平方米。而《中原地产研究2012上半年刊》有关调研报告称，2012年6月，13个重点城市平均溢价率较前期明显回升，达到上半年的最高水平。低迷的土地市场已显露转机，越来越多的房企开始积极入市购地。

July 24，Guangdong room association market analysis released by the group《The first half of 2012 guangdong real estate market analysis report》shows，In the first half of this year guangdong room clinch a deal the price high land is 22.376 billion yuan，Year-on-year growth of 14.4%；Land price for 2326 yuan/square metre。and《The first half of the year 2012 estate issue》The research report said，June 2012，13 key city average premium rate is the obvious picks up，To the highest level in the first half。The downturn has revealed the land market turnaround，More and more room to start actively enterprises purchase was entering the market。

　　“像中海这些大型房企，在市场基本面回升的情况下，适当超前于市场回暖周期之前，拿地成本会比较低。”同策咨询研究中心总监张宏伟说，以高周转模式为主的房企都会抓住机会在这段时间频繁拿地。

“Like the large room these enterprises，In the market fundamentals picks up，Appropriate staying ahead of the market before reverting to cycle，Give land cost will be lower。”Strategy consulting research center director with d said，With high turnover mode of enterprises will be mainly room seized the opportunity to at this time to take frequent。

　　克尔瑞房地产信息系统高级分析师薛建雄透露，市场已全面回暖，北京个别楼盘单价上涨了3000-5000元/平方米，上海部分项目也有20%左右的涨幅，广深等地多个项目新开盘已取消原有的优惠。

Kerr Rachel real estate information system XueJianXiong senior analyst said，The market has a comprehensive thaw，Beijing building up individual unit price 3000-5000 yuan/square metre，Shanghai part of the project also has about 20% of the increase，Expected to multiple projects such as new open quotation has cancelled the original preferential。

　　薛建雄将这一波反弹中的房企表现分成两类：一类是诸如中海、保利、华润等大型房企、央企，由于及时降价，恢复较快，近期频频出现在全国各地土地市场。“9月份政策面若没有大的波动，大型房企就会逐步扩张。”另一类是如远洋地产、富力等在2010年-2011年那一轮行情中扩张过快的房企，去年以来并没有积极拿地。

XueJianXiong will this rebound performance of enterprises room into two categories：One kind is such as the Mediterranean Sea、poly、China resources and other large room enterprises、Scholars from renmin，Due to the price in time，Restore faster，Recent appeared frequently throughout the land market。“September policy if there is no big fluctuations，Large room enterprises will gradually expansion。”Another kind is such as ocean of real estate、FuLi etc in the 2010-2011 market expansion in the round the room too high，Since last year and not actively give land。

　　据统计，中海地产今年1-6月累计销售达651.5亿港元（相当于535.5亿元人民币），完成全年800亿港元销售目标的八成。但中海上半年仅新增4幅地块，总地价61.67亿元人民币，计274.5万平方米，仅相当于全年720万平方米土地储备目标的不足四成。

According to the statistics，China real estate in the first 6 months of this year, total sales of hk $65.15 billion（The equivalent of 53.55 billion yuan RMB），To complete annual hk $80 billion sales target of eighty percent。But in the first half of the only new 4 of land，The total price is 6.167 billion yuan RMB，(2.745 million square meters，Is only 7.2 million square meters land reserve target year of less than forty percent。

　　克尔瑞评论员沈晓玲分析说，中海地产7月20日以29.7亿元夺得天津五里台地块，很大程度就是因为此地块的住宅和商业金融建筑面积高达5：5的比例，对中海极具吸引力。

Kerr red ShenXiaoLing commentators analysis said，China real estate on July 20, 2.97 billion yuan to win the tianjin five miles a plot，To a large extent is because this land of residential and commercial building area of up to 5 financial：The proportion of 5，For the extremely attractive。

　　同样，作为优质商业地块的上海闸北地块，中海当然不会放过。上海市最近公告，上海火车站北广场地块将以47.46亿元的起拍价在年内出让。中海等房企已与上海市有关部门接触，有竞夺之意。

The same，As a high quality commercial land parcel Shanghai zhabei plot，Cnooc and of course not let go。Shanghai recent announcement，Shanghai railway station north square plot will with 4.746 billion yuan in the years the fry attracted an initial bid。The room with Shanghai has such as enterprises related department contact，Have the meaning of what's happening in。

　　土地市场又得现绿城身影。7月25日，绿城集团旗下绿顺房地产开发有限公司以16.44亿摘得浦东新区唐镇新市镇A-03-11地块，楼板价15054元/平方米。据透露，绿顺拿地实为绿城与融创合作，绿城出面，融创操作。

The land market and are now green city on the scene。July 25,，Green city on the group's green the real estate development Co., LTD. In 1.644 billion, winner of the new town pudong new area don town A- 11 plot，Floor price 15054 yuan/square metre。It's said，The green to actually take green city with gen cooperation，Green city to，Melts and operation。

　　“市场成交量持续回暖3-6个月之后，基本面开始逐步向好。”张宏伟进而分析，从5月算起，“如果 9-10 月期间还没有新的收紧政策，那么四季度末就到了一个拿地高峰期”。

“Market turnover sustained progress 3-6 months later，Fundamental begins to step up well。”D and analysis，From may count，“If 9-10 months is not new tightening policy，So at the end of the fourth quarter to get to a peak”。

　　为了维持土地市场的成交量，各地对土地出让限制条件有所松动。广州、天津在“中小套型建造比例”上有所下调，其中天津更出现了首幅取消“居住套型建筑面积90平方米以下住房面积所占比重必须达到住宅总规模的70%以上”的地块。

In order to maintain the land market turnover，For all the land transfer limit eased conditions。guangzhou、Tianjin in“Small-scale build scale”Have come down on，Among them the first picture in tianjin more cancelled“Live model construction area of 90 square meters of area of housing of the proportion of the total size of the house must achieve 70% above”plot。

　　中原集团研究中心认为，低底价及优质地块的推出，是部分城市土地成交活跃的主要原因。部分地块的底价低于前期成交价格约1~3成，由此吸引了抱有“抄底”心态的房企入市。2012年起部分城市便率先开始调整土地出让底价，地价出现明显松动。这些城市调整了前期流拍地块底价，重推底价普遍下调约15%以内，土地低价入市已成为普遍策略。

The group centre said，Low price and high quality plot launch，Parts of the city is the main reason for the active land deal。Part of the reserve price lower than the plot clinch a deal the price is about 1 ~ 3 into，Thus attracted with“Copy the”Mentality room enterprises entering the market。2012 on parts of the city will take the lead in begin to adjust the land transfer floor price，There is a clear land price is loose。These city adjustment the preparatory flow pat land reserve price，Heavy push reserve price cut about 15% less than generally，Land market has become a common strategy at low prices。