商报讯 （记者 欧阳海杰） 当住宅市场遭遇“不冷不热”的尴尬境地时，商业地产正以前所未有的速度展现着它的疯狂，从大型开发商重金投入到中小企业的“小试牛刀”，从城市综合体的建设到区域性商铺的开发，各路兵马纷纷抢滩登陆，国内地产大佬在兰州的商业地产战开始打响。

dispatch （Reporter OuYangHaiJie） When the housing market encounter“Not cold”When the embarrassing position，Commercial real estate is at unprecedented speed that show the its crazy，Large developers from out of the small and medium-sized enterprises into“NiuDao was”，The construction of the complex from the city to the development of regional shops，The horses are subordinate to land，Two domestic real estate in lanzhou of commercial real estate 'war began。

　　住宅市场调控

Residential market regulation

　　开发商抢食商业地产

Developers rob food commercial real estate

　　在国家及地方对住宅开发出台系列调控政策重压之下，开发商纷纷转向，寻求“避风港””，由此催热了一轮商业地产市场的投资热潮。

In state and local housing development on series of control policy under pressure，Developers have to，seek“haven””，Thus push hot round of commercial real estate market investment boom。

　　“兰州商业地产的兴起初见端倪，完全可用从土地出让上略见一斑，”搜狐焦点总经理马志新称，自去年以来，兰州土地出让的方式和性质发生了变化，商业用地在土地出让中占有的比重加大，这已经说明，在住宅市场调控之下，政府有意加大了对商业用地的供应量和砝码。

“The rise of lanzhou commercial real estate under way，Completely usable from the land transfer LveJianYiBan on，”Sohu focus general manager MaZhiXin says，Since last year，Lanzhou land transfer way and properties changed，The land for commercial use land lease in the proportion of possession increase，This has proved，In the housing market under control，The government intends to increase the supply of the land for commercial use and Jordan farmar。

　　马志新称，从目前在建项目看， 一年多来，兰州开建或将建的商业地产超过15处，总建筑面积超过170万平方米。如雁滩已经开工的居安之家、万达广场、红星美凯龙，西站占地约105的“兰州国际商贸中心”，位居东方红广场的“鸿运·金茂”，以及处于南关商圈中的“红楼时代”，这些项目基本上都想参与商业地产竞争，而购物中心、甲级写字楼、商务酒店等大金额的投资项目，也都证明兰州商业地产发展日益火热。

MaZhiXin says，From the current look of construction projects， For more than a year，Lanzhou open built or the commercial real estate will be built in more than 15，The total construction area of over 1.7 million square meters。Such as the wild goose beach has the family of sure start、Wanda plaza、macalline，West station covers an area of about 105“Lanzhou international business center”，In the red square“Bonanza · jin MAO”，And in the NaGuan business circle“By age”，These projects are basically want to participate commercial real estate competition，And shopping center、Grade a office、Business hotel, large amount of investment projects，Also prove lanzhou commercial real estate development increasingly hot。

　　“各区域项目的落地在建象征着兰州商业地产的发展迎来首次"井喷"，”马志新如此概括和形容目前如火如荼的商业地产。

“Regional projects under construction of be born symbol of lanzhou commercial real estate development for the first time in"blowout"，”MaZhiXin so summarized and describe the height of current commercial real estate。

　　兰州顶尖地产营销综合服务机构总经理朱岑峰也认为，商业地产的发展也是城市地产发展的产物，随着一个城市经济能力的提升，需要有完善的配套设施来服务，商业地产顺应而生。

Lanzhou top real estate marketing comprehensive service agencies and CenFeng also think general manager，Commercial real estate development is the product of development of urban real estate，As a city economic level，Need to have perfect supporting facilities to service，Commercial real estate is born with。

　　据记者了解， 2010年以来，天庆、远达、天鸿金运和伊真等兰州本土企业也陆续“杀入”商业地产掘金，或转型商业地产开发，或提高商业地产战略布局比例。

According to the reporter understands， Since 2010，A day、As far as、Tian hong space and Iraq and lanzhou local enterprises also true in succession“into”Commercial real estate the nuggets，Or transformation commercial real estate development，Or improve the commercial real estate strategic layout proportion。

　　2011年5月，以温州商会为后盾的兰州东部永新房地产开发公司就在商业地产领域大展拳脚，兰州东部永新房产在其旗下某项目的二期也将开始建设。

May 2011，Wenzhou chamber of commerce with the backing of lanzhou eastern yunghsin real estate development company in business real estate exhibition fist，New house in the east of lanzhou, a project of the phase ii also will start construction。

　　2011年9月，甘肃天鸿金运的商业地产代表作鸿运金茂广场正式奠基，一直以中日集成住宅和别墅等住宅产品作为其代表作的天鸿金运也正式向商业地产迈出了第一步：鸿运金茂广场项目占地24.224亩，地上建筑53层，总高278米，集商业、办公、居住、酒店式公寓、展览、餐饮、会议、文娱和城市轨道交通等众多功能于一体。

September 2011，Gansu tian hong commercial real estate fortune of space masterpiece jin MAO square formal foundation，Always with the integrated residential and villas residential products as its representative tian hong space also officially to the commercial real estate taken the first step：The project occupies 24.224 square bonanza jinmao acres，The buildings on the ground and layer，Total is 278 meters high，Set business、office、live、Serviced apartment、exhibition、catering、The meeting、Civic and urban rail transit, and many other functions in one body。

　　2011年11月9日，佳德商业文化广场在榆中举行盛大奠基仪式，据了解，此项目由甘肃伊真集团投资8900万元建设，项目占地53亩，规划功能有商业购物、公寓式住宅、宾馆和市政广场等。以上这些都是本土房企加速转型的标志。

November 9, 2011，Better business culture square in YuZhong DE held a grand ceremony，According to understand，The project by gansu Iraq group really invest 89 million yuan to build，The project occupies 53 mu，Planning function business shopping、Apartment house、The hotel and the town square, etc。These are all this adobe accelerating transformation enterprises logo。

　　兰州牵头

Lanzhou lead

　　全省城市综合体将超过10个

The city will more than 10 complexes

　　商业地产的加速，给兰州这座二线城市注入了新的血液。7月6日，兰州城关万达广场就在雁滩破土开工，“城市综合体”这个名词也由此在兰州市民中开始广泛传播。而这个项目也会是兰州、乃至全省引进的首个城市综合体。

Commercial real estate of speed，To the Maryland this second city into the new blood。On July 6，Lanzhou city wanda plaza in the wild goose beach--commenced，“City complex”This term is thus in lanzhou citizens began to spread。And this program will also is lanzhou、And the province of the introduction of the first city complex。

　　而国内500强的世纪金源集团今年也在兰州签下500亿元的“超大订单”，拿下两个总建筑面积1350万平方米的城市综合体，分别位于城关区和兰州新区，涵盖五星级酒店、文化旅游商业街和大型商场等。在本届兰洽会上，七里河在兰洽会上签约3个城市综合体项目，城关区更是规划出了10大城市综合体建设项目。

And domestic top 500 of century jin yuan group this year is also in lanzhou signed 50 billion yuan“Large order”，Scored two with a total construction area of 13.5 million square meters of urban complex，Located in ChengGuanOu and lanzhou new city，Covers the five-star hotel、Cultural tourism business street and shopping malls, etc。In the LanQia meeting，The qilihe LanQia meeting in signing three city complex projects，ChengGuanOu is planning a 10 big cities complex construction project。

　　记者注意到，不尽在兰州，全省14个地州市都先后大规模引进城市综合体项目，签约城市综合体超过10个。

Reporters noticed that，Not in lanzhou，The 14 indexs successively introduced complexes are large city project，Signing the city more than 10 complexes。

　　“城市综合体”，是一种综合的商业地产开发项目，不仅包括传统意义上的商铺、住宅，更是囊括旅游、文化、商贸、休闲的消费“聚集区”，可以“一站式”吃、住、玩、购，也可以体现一个地区的商业文化和都市氛围。在许多大都市，城市综合体即是人流最旺、商气最好的地方，也会是每个城市的“新地标”。

“City complex”，Is one kind of comprehensive commercial real estate development project，Includes not only the traditional sense of shops、residential，But also include tourism、culture、trade、Recreational consumption“areas”，can“one-stop”eat、live、play、purchase，Also to be able to be reflected, an area of the commercial culture and the urban environment。In many cities，The city is the most popular people is complex、ShangQi the best places，Will is each city“New landmark”。

　　易居（中国）·克而瑞兰州机构刘野认为，综合体的集中升温主要是市场对经济转型机遇的把握而产生的现象，不同地区会产生不同的市场效应。在兰州，城市综合体是城市发展进程中所需要的物业形态，但对于之前缺乏综合体运营经验的起来讲，资金短缺、供大于求、模式选择、运营风险是应该仔细考虑的四大关键风险控制点。这方面，万达、红星具备优势。其他企业通常会面临较大风险。

enjoysmart（China）· g and red LiuYe think lanzhou institutions，The main focus is heating up complex market for the transformation of the economic opportunity and produce the phenomenon，Different regions have different effects on the market。In lanzhou，The city is in the process of synthesis urban development to property form，But for lack of complex operation experience before the speak up，Fund shortage、supply、Mode selection、Operational risk is should be carefully considered the four key risk control points。the，wanda、Red star advantages。Other enterprise will usually with the great risk。

　　刘野介绍，从目前克而瑞掌握的信息来看，兰州的在建、规划城市综合体数量的确呈现快速增多态势，但总量与全国一二线城市十几甚至几十的数量级相比，依然处于起步水平。未来发展空间看好。从城市特征来看，综合体也是非常适应在兰州发展的物业形态。预计未来兰州综合体开发热度会不断提高。

LiuYe introduced，From the current g and red on the information you have come to see，Lanzhou construction of、Planning urban complex number really has quickly increasing trend，But the total amount and a second city of the order of magnitude of even a few dozen compared，Still is in start level。The future development of the space look good。From the feature of the city，Synthesis is also very adapt to the development of property form in lanzhou。The expected future lanzhou complex development will constantly improve the heat。

　　竞争加剧

competition

　　将改变兰州商业地产格局

Will change the pattern of lanzhou commercial real estate

　　商业地产除抗跌性强，受政策影响较小这一有利因素之外，商业地产的高租金，高回报率也是非常关键的因素，在兰州市中心区地段，特别是政府规划的CBD商业的回报率通常会达到7%~8%，远高于一般住宅物业，商业投资“一铺养三代”的说法，在兰州亦不夸张。

Commercial real estate in addition to fall sex strong resistance，Less affected by the policy the favorable factors besides，Commercial real estate high rents，The high rate of return is also a key factor，In lanzhou center section，Especially government planning of the CBD business will usually return to 7% ~ 8%，Far higher than average house property，Business investment“A shop three generations of a”that，In lanzhou nor exaggerated。

　　魏林是在2003年进入房地产销售行业的，近10年的时间里，他称自己看到了商业地产从缓慢起步到现在的初具规模。魏林说，兰州商业地产的初具规模是从各个区域的商圈开始的。“东部批发市场、广场、南关、西关和西站等商圈的形成，开始让人对商业地产有了概念，之后，繁华地段的商铺价格普涨，商业地产的雏形也开始形成。”

WeiLin in 2003 into real estate sales industry，Nearly 10 years of time，He said he saw the commercial real estate from slow start to now taking shape。WeiLin said，Lanzhou of commercial real estate from the initial scale regional business circle began。“Eastern wholesale market、square、NaGuan、Shang and west station, the formation of the business，To let the people of commercial real estate has a concept，after，Busy section of shops in the price general goes up，The prototype of the commercial real estate also begin to form。”

　　“但是，不可否认的是，兰州商业地产多年来的发展一直因为单一的运作模式没有出现一定的气色”。兰州大学经济学博士李泉一直关注着兰州商业地产的走势，他认为，兰州本土开发企业不论是投资还是运营水平，都不及外来企业先进，也是导致整个城市商业地产一直固步不前的内在因素。“衡量一个地区商业地产的标准很多，但人气是主要的，现在兰州商业地产扎堆出现，及时填补了整个行业的空白，但商业地产要将运营、销售和租赁结合起来才能使得开发商拥有长期持续的盈利能力并能带动周边区域的发展。兰州规模的写字楼和城市综合体不多，特别是五星级酒店更是稀缺，这都需要开发商在后期运营中调整运营模式。

“but，It is undeniable that the，Lanzhou commercial real estate over the years of development has been out for a single operation mode didn't appear certain look”。Lanzhou university economics Ph.D. LiQuan have been concerned about the lanzhou commercial real estate situation，He thinks，Lanzhou native development enterprise investment or whether operation level，Not all foreign enterprise advanced，Also cause the whole city commercial real estate has been solid steps hold internal factors。“The measure of a region of commercial real estate many standard，But popularity is the main，Now lanzhou commercial real estate cluster appear，Fill in time the industry's blank，But commercial real estate will operation、Sales and leasing combined to make developers have long-term sustained profitability and surrounding areas can drive the development。The office building and city of lanzhou scale complex is not much，Especially the five-star hotel is scarce，This all need developers in the later in the operation of the adjustment of operation mode。

　　随着城市化的进程加快，人们消费能力不断增长，商业地产有着很大发展空间，这也成为外企大额纷纷进驻兰州，争夺这块“大蛋糕”的一个理由。

As to speed up the process of urbanization，People consuming capacity increasing，Commercial real estate has the very big development space，This also be foreign enterprise in lanzhou in large amount，Compete for the“Big cake”A reason for。

　　易居（中国）·克而瑞兰州机构的刘野称，从兰州现状看，商业物业发展水平较为落后，产品层级仍然停留在百货阶段，最缺一站式购物中心，百货市场已经趋近饱和，开放式街区数量已经不少，但质量普遍较低。以“街”的名义存在的封闭式商业街问题最大，已经出现风险征兆，“综合体的开发有助于兰州商业市场层级的进一步提升。尤其是地产大佬的进驻，会加速这一进程。

enjoysmart（China）· a gram and lanzhou institutions LiuYe says the red，From lanzhou city look，Commercial property development level is comparatively backward，Product level still stay in department store stage，The lack of one-stop shopping center，Department store market has been reaching saturation，Open blocks number has a lot of，But quality is generally low。to“street”The name of the existing problems of the enclosed commercial street is the largest，There have been signs risk，“The development of lanzhou commercial complexes to further improve the market level。Especially the big brother in real estate，Will accelerate the process。

　　兰州交通大学教授硕士生导师、房地产研究所所长、兰州群英策划顾问有限公司总经理刘义认为， 外企大鳄的进入对整个城市的经济发展有引导和推动作用，聚集人气，带动相关产业发展，提升商贸和城建水平。但是，会加大各企业之间的竞争，改变当前的商业地产的格局。

Lanzhou traffic university professor master tutor、Real estate research institute、Lanzhou west consultant limited general manager LiuYi think， The entrance of foreign predators of the entire city economic development have a lead and role，Gathered popularity，Driving the development of relative industries，Ascension trade and urban construction level。but，Will increase the competition among enterprises，To change the current pattern of commercial real estate。