本报记者 周文天

Our correspondent ZhouWenTian

　　上海市规划和国土资源管理局近日发布2012年第一次预申请公告。其中，上海火车站北广场以北地块（简称“北广场地块”）以47.46亿元的起拍总价亮相，引发业界震动。业内人士分析，如果该地块年内成功出让，则有望成为今年上海的总价地王。

Municipal planning and land resources administration recently issued in 2012 for the first time the public announcement。Among them，Shanghai railway station, north of the north square plots（Referred to“North square plot”）With 4.746 billion yuan price clap to appear，Trigger industry vibration。Analysis of the personage inside course of，If this plot years for success，It is expected to become the collateral value of the royal in Shanghai this year。

预公告投石问路 The announcement testing of the waters

　　根据公告，北广场地块东总占地面积86430平方米，容积率为2.5—4.35，土地用途涉及住宅、商业、办公、娱乐等综合性物业性质。根据公告要求，该地块须按住宅建筑面积配建不少于5%的经济适用房。

According to the announcement，North square block east covers an area of 86430 square meters，Volume rate is 2.5-4.35，The land use involving housing、business、office、Entertainment the comprehensive property properties。According to the announcement requirements，This plot must according to residential area is of PeiJian not less than 5% of the economy is applicable the room。

　　中国证券报记者从闸北区规划和土地管理局了解到，北广场地块由3幅小地块组成。其中，靠近上海长途客运总站的地块面积最大，占地约为36900平方米，容积率4.35，土地性质为商业、办公；靠近上海火车站北出口的地块次之，占地面积约26900平方米，容积率3.7，土地性质为商业、办公和文化娱乐；靠近彭越浦河的地块是唯一拥有住宅属性的地块，占地面积22630平方米，容积率2.5，限高80米。以47亿元起拍价折算，楼板价约为1.49万元/平方米。

China's stock certificate report reporters from zhabei area planning and land administration to understand，North square plot by three small plot of composition。Among them，Passenger station near Shanghai long distance of the largest area of plot，Covers an area of about 36900 square meters，Volume rate of 4.35，Land for commercial properties、office；Near Shanghai railway station of the north exit of second plot，Covering an area of about 26900 square meters，Volume rate of 3.7，Land for commercial properties、Office and cultural entertainment；PengYuePu river near the land is to have a home only attributes of the plot，Covering an area of 22630 square meters，Volume rate of 2.5，Limit is 80 meters high。With 4.7 billion yuan conversion fry attracted an initial bid，Floor price of about 14900 yuan/square metre。

　　而上海火车站附件一手住宅平均在售价格为3.5万元—4万元/平方米，酒店式公寓均价为2.8万元—3.5万元/平方米，办公楼在售均价约3万元/平方米。

And Shanghai railway station in average house sold in the attached price for 35000 yuan, 40000 yuan/square metre，Average price for 28000 yuan serviced apartment, 35000 yuan/square metre，Sold in the office building about 30000 yuan/square metre average price。

　　“该地块之所以选择以预公告形式出现，而不直接挂牌出让，说明出让方对出让前景没有把握，需要以缓冲期试探市场行情。”业内人士认为，在上海内环内推出如此大体量的优质地块实属罕见，由于地处成熟商圈的核心地段，未来地块上所建项目或将直接影响上海火车站区域的产业升级。

“This plot was the choice of the form in advance notice，And not kosovo-born directly，Explain the prospect of licensor not sure，Need to test market cushioning period。”The personage inside course of study thinks，In Shanghai made in the inner DaTiLiang so high quality plot is rare，Because it is in the core area of mature business circle，The future plots are building projects or will directly influence the Shanghai railway station the regional industry upgrade。

　　公告指出，北广场地块接受预申请的期限预定为6个月，截止日期为2013年1月4日。当然，出让人也可根据实际招商情况，提前终止预申请。

Notice said，North square plot accept the term of the application for reservation for six months，The end date is January 4,。Of course，The people also according to actual investment promotion，Terminate the application。

上海趁机密集推地 Shanghai took the opportunity to push the dense

　　不仅47亿元的“准地王”，从6月底开始，上海市规划和国土资源管理局密集地推出20多个土地出让公告。在71号至91号的土地出让公告中，包括住宅、商办和工业等多种性质的土地。

Not only 4.7 billion yuan“Must you”，From the start to the end of June，Municipal planning and administration of land and resources intensive to launch more than 20 land transfer a public announcement。In 71, to 91, in the land of the announcement，Including residential、Tradesmen managing and industrial and so on many kinds of nature of the land。

　　而在7月初，上海青浦区1600多亩土地在杭州向当地房企进行专门的土地推荐会，以吸引当地开发商到沪进行房地产开发。

And in early July，Shanghai qingpu area of more than 1600 mu of land to the local room enterprises in hangzhou special TuiJianHui land，To attract local developers to Shanghai for real estate development。

　　7月份北京出现新任“地王”，被业内人士解读为土地市场回暖的标志性事件。土地市场开始回暖，让许多“饥渴”已久的城市，部分城市开始大规模推介土地。而在去年以及今年上半年，各地的土地市场十分冷清，土地出让金大幅下滑。

In July, Beijing has the new“royal”，The industry was interpreted as a land market warms up in the symbolic event。Land market began to thaw，Let many“hunger”Already a long time of city，Parts of the city began to promote land mass。And in the last year and the first half of this year，The market is very cold all over the land，The decline of land sell one's own things。

　　中原地产研究中心总监宋会雍表示，北京、广州近期都有“地王”诞生，让开发商找回投资的信心。“该地块如果成功出让，将成为今年上海的总价地王。”

The real estate research center director song will harmony said，Beijing、Guangzhou recently“royal”Was born，Let developers get back the confidence of the investment。“This plot if successful transfer，This year will be the star of the total price of Shanghai。”

　　上半年上海土地市场表现平淡，很多地块都是以低价成交的，开发商拿地意愿不足。业内人士认为，近期政府推地的力度的确有所加大，也是为了完成全年的供地计划。

Shanghai were flat in the first half of the land market，A lot of land are low clinchs a deal，Developers take to intend to inadequate。The personage inside course of study thinks，Recent government push to increase the strength of indeed，And also for the complete annual the for the plan。

　　据21世纪不动产统计，今年1-5月份上海共成交167幅地块，同比下滑37.5%。而1-5月119.1亿元的土地成交金额，比去年同期大幅下滑了六成多。

According to 21 real estate statistics，1-this year in May of 167 Shanghai clinch a deal of land，Decline 37.5% year-on-year。And on May 1-11.91 billion yuan of land to clinch a deal amount，The decline than the same period last year more than sixty percent。

　　“6月份情况出现了逆转，土地成交金额达65.2亿元，占前5个月成交量的一半还多。”21世纪不动产分析师黄河滔表示，趁着6月份的楼市和土地市场的转暖行情，上海在7月份加大推销土地的力度。

“In June, there have been reversed，Land clinch a deal amount of 6.52 billion yuan，The first five months of more than half of the volume。”21 real estate analyst HuangHeTao said，Taking the advantage of the property market in June and land market prices warmer，Shanghai in the July increase efforts to sell the land。