“姐，你是看房子的吗？看看这个吧。”在北城某楼盘的销售中心门口，促销人员递过一张别家楼盘的宣传单页，并说：“你想买房吗，我带你去这家看看吧。” [二套房首付仅3成 庐阳区某楼盘为改善型需求“松绑”>>>]

“Elder sister，You are looking at the houses？Look at this!。”In a building site of the sales center，Promotion personnel handed over a another building dish flyer page，And said：“You want to buy a house?，I take you to this and see it。” [two suites only 3 into LuYangOu down a building to improve type needs“easing”>>>]

售楼部门口“拉客” Sales department mouth“soliciting”

　　随着北城诸多新盘的推出，北城同区域类、同线路上经常会出现2-3家楼盘集中在一起，这样的局面中，“竞争”、“抢客”成为了销售关键词之一。 [合肥连续4个月库存近5.3万套 滨湖2个月增2500套新房>>>]

As many XinPan site launch，Beicheng with regional class、Often appear on a line with 2-3 home building dish together，Such situation，“competition”、“Rob guest”Become one of sales keywords。 [hefei for four months inventory nearly 53000 sets of binhu 2 months by 2500 new apartment>>>]

　　顺着蒙城北城而下，连水路附近，某楼盘的销售中心门前，本站工作人员刚一下车迎面便迎来了一个20出头的女孩子，“姐，你是看房子的吗？看看这个吧。”在得到肯定答复后，她当场表示：“你跟我去看看这一家吧，就在前面不远，200-300米，价格比这里便宜。”

MengCheng beicheng down，Even near the water，A building dish door sales center，This site staff just get off the right against the face he welcomed a girl in his early twenties，“Elder sister，You are looking at the houses？Look at this!。”In reply would be，She said on the spot：“You and I go to see this one，Not just in the front，200-300 meters，Price is cheaper here。”

　　从她手中宣传单页的内容看出，她所说的楼盘离所在位置约500米左右，价位相当，只是户型选择不同。

From her hand that the content of the page handout，She said from the position of the building about 500 meters，Price quite，Just family different selection。

　　“促销”本身并不让人惊讶，只是这样“明目张胆”地拦在别家销售中心门口“拉客”的，北城实在不多。

“promotion”Itself is not surprising，Only that“brazenly”In other places to block the sales center“soliciting”of，Beicheng really not much。

北城楼盘产品同质化严重 Beicheng estate product homogeneity serious

　　随着土地的连续开发，北城现仅有1-2家的未售新盘，恒大帝景项目详情业主社区相册样板户型视频地图项目详情业主社区地图、京城国际项目详情业主社区相册样板户型视频地图项目详情业主社区地图、和昌都汇华郡项目详情业主社区相册样板户型视频地图项目详情业主社区地图等项目随着2012的到来已陆续开售，加上之前在售的老盘，现北城在售楼盘已近有20家。

With the continuous development of the land，Now only 1-2 site of the house of XinPan unsold，The landscape project details the owner community model family photo album video map project details owner community map、Capital city international project details owner community model family photo album video map project details owner community map、And changdu remit China county project details owner community model family photo album video map project details community projects such as the map the arrival of 2012 have been open sales，Add in the sale before the old plate，Now sold in the building site nearly 20 home。

　　在这样的大环境下，区域内连水路与蒙城相交，不远的距离有三家同类楼盘，而金梅路口则有四家楼盘紧邻。在北这种同类楼盘竞争越来越严重的形势下，光明正大的“拉客”已成为“促销”的一部分。

In such circumstances，Area water and MengCheng even intersection，Not far from the three buildings have similar，JinMei crossroads and then have four buildings close to home。In the same building dish north competition more serious situation，aboveboard“soliciting”Has become“promotion”Part of。

　　“在同类楼盘中，因为产品的相同，以及房源量较大，产品面积配等等相差不大，竞争比较激烈，这样的形势也导致了客户群体的相似，很有共性，竞争在所难免，而到别人家售楼部门口拉客的现象也是有的。”北城金梅路口某楼盘销售经理对于“抢客”表示已“司空见惯”。

“In the same building，Because of the same products，Homes and large quantities，Products with little difference from area, and so on，Competition is fierce，This situation is also leading to a customer groups of similar，Very common，Competition is inevitable，And to other people's house sales department of the mouth to solicit phenomenon also is some。”JinMei crossing a building site for the sales manager“Rob guest”Says it has“common”。

客源单一 导致竞争加剧 Passengers single lead to increased competition

　　北城区域虽然拥有“生态”、“交通”等独有优势，但除了少数品牌地产吸引外来买房人外，其余楼盘大多为长丰客，客源的单一性，也导致了楼盘之间的竞争更激烈。

Although a site area“ecological”、“traffic”Unique advantages such as，But except for a few brand property attract foreign to buy room person to outside，Most of the rest of the building for changfeng guest，Tourists oneness，Also led to the building dish more intense competition between。

　　半岛1号项目详情业主社区相册样板户型视频地图项目详情业主社区地图策划经理表示：“北城区域不被更多买房人所认可，导致大家都在走价格战，但价格战大多为营销噱头，其主要目的只是想通过价格来炒热市场对北城的关注。”

Peninsula 1 project details owner community model family photo album video map project details owner community planning manager said map：“Beicheng area more to buy room person to recognised，Cause all go in a price war，But the price war mostly for the marketing campaigns，The main objective is to think through the price for frying the hot market to the attention of the site。”

　　在解释了为什么北城一直以“低价”而盛名的原因之一，同时付大伟认为：“目前来说，北城依旧处于不温不火的状态。各家开发商还是基本维持自己的基调，暂时没有大的动作。”

In explaining why beicheng has always been in“low”And one of the reasons the fame，At the same time FuDaWei think：“For now，Still is in not temperature is not site fire state。His developers or basic maintain their fundamental key，No big move temporarily。”

　　而“拉客”这一现象，本站观察到，不止是在北城，合肥的其它区域也同样出现，在经开区的某销售中心门前，促销人员拉客的现象几年前已经出现，在销售淡季中，因成本较低，效果直接，到各家售楼部派发“传单”，成为了楼盘比较重视的促销之一。（365地产家居网 吴冬寒）

and“soliciting”This phenomenon，This site observed，More than is in the site，Hefei area of the other also appear the，In the open a door the sales center，The phenomenon of sales promotion personnel to solicit a few years ago has emerged，In sales in the off-season，Because of the low cost，Effect directly，To each sales department distributed“leaflets”，Become the building more important one of sales promotion。（365 real estate home JuWang cold wu）