地产评论员 冯燕 李韶萌

Real estate LiShaoMeng FengYan commentators

　　虹桥交通枢纽事实上会对整个上海西区形成一个引擎的功能。大虹桥不是一个概念，而是实实在在的工程，是上海未来的心脏。

Hongqiao transportation hub in Shanghai, in fact, be the west form a engine function。Big hongqiao is not a concept，But actual project，The heart of the future is Shanghai。

　　未来两年最炙手可热

The next two years the most hot

　　李东持

Li dong the

　　中海地产华东区营销总监上海海创房地产有限公司执行总经理

China real estate east China area marketing director Shanghai sea and real estate Co., LTD perform general manager

　　上海虹桥板块是除外滩、人民广场、南京路以外，上海最早崛起的一个商圈和次副中心的概念。建立大虹桥商务区，商圈区域经济价值迅速得到提升，由于虹桥综合交通枢纽带来的海量人流，以及“大虹桥”商务区各条产业链上所形成的聚合力，未来的这片区域势必会成为上海西部又一个繁华的城市中心。

Shanghai hongqiao plate is in addition to the bund、People's square、Nanjing road outside，The rise of Shanghai's first a business circle and time the concept of vice center。Set up great hongqiao business district，Business circle regional economic value quickly get promoted，Due to the hongqiao comprehensive communication hub large amount of people，and“Big hongqiao”Business district on various industry chain by the formation of the JuGeLi，The future of this area will inevitably become the west of Shanghai and a prosperous city center。

　　对于住宅市场而言，配套和交通的优势越来越明显。随着大虹桥的推进，上海经济开始向西发展，在未来，上海西区将发展得越来越好，配套会越来越完善。更凭借着出行枢纽的优势位置，可以网罗长三角地区的更多高端人群入驻上海。

As for the housing market，The advantage of form a complete set and traffic is more and more obvious。With big hongqiao push，Shanghai economy began to west development，In the future，Shanghai will be the west developing more and more good，Supporting will be more and more perfect。More on travel hub advantage position，Can a net of the Yangtze river delta region more top people in Shanghai。

　　房地产项目一直很注重地段论，大虹桥就上海整个地理位置来看，离市中心是非常近的，其涵盖的功能属性也是非常多的，然而在整个规划中，房地产也会被分为很多种类，像长风生态商务区中，就分为高档商业区以及高端住宅区。这个区域由于在中环以内，周边配套完善，5公里内涵盖上海5大商圈，因而无论从现状还是看未来，这个区域一定是未来最具潜质的沪上高端住宅聚集区。

Real estate project has been very the attention location theory，Shanghai hongqiao is big the geographical location and see，From the city is very near，The cover of the functional attributes is also very much，However, in the planning process，Real estate will be divided into many types，Like changfeng ecological business district，Is divided into high-grade business district and high-end residential。This area in central due within，Perfect peripheral，5 km covered in Shanghai five business circle，So no matter from the status quo and to see the future，The regions must be the most potential future of Shanghai high-end residential areas。

　　大虹桥不是一个概念，而是实实在在的工程，是上海未来的心脏。大虹桥需要一个长期的眼光来看，现在就提“被透支”，感觉言之过早，大虹桥区域内的住宅项目在未来2-3年将是上海最炙手可热的项目。

Big hongqiao is not a concept，But actual project，The heart of the future is Shanghai。Big hongqiao need a long-term view，Now will carry“Be overdraw”，Premature to feel，Big hongqiao area residential projects in the next two to three years will be Shanghai of the most sought-after project。

　　向西发展合乎逻辑

To the west development logical

　　张维

, zhang wei

　　金地天御营销负责人

The marketing leaders gold day

　　对于上海而言，“大虹桥”是重大利好。从世界范畴来看，如纽约、伦敦这样的世界超级都市圈，其形成的基础均与大的交通枢纽有关，就是所谓的空港都市。

As for Shanghai，“Big hongqiao”Is big gains。From the world category and see，Such as the New York、London this kind of world super metropolitan circle，The formation of the foundation and large transportation hub are concerned，Is the so-called airport and the city。

　　在上海的前一个十年，浦东发展比较迅速，与政府的功能以及浦东国际机场所发挥的作用密切相关。虹桥交通枢纽事实上，会对整个上海西区形成一个引擎的功能。从大的逻辑而言，上海正是所谓的“双核发展”，即大浦东和大虹桥。被誉为“大虹桥”的虹桥商务区，是作为上海推动经济发展西进、整个长三角一体化乃至促进国家内需发展战略的重要引擎。

In Shanghai last ten years，Pudong development more quickly，And the government's function and pudong international airport role of closely related。Hongqiao transportation hub in fact，To the west of Shanghai will form a engine function。From the logic of big is concerned，Shanghai is the so-called“Dual-core development”，That big hongqiao pudong。Is known as“Big hongqiao”Hongqiao business district of，As Shanghai economic development westward、The whole Yangtze river delta and promote the integration of domestic demand market development strategy important engine。

　　从这个概念而言，上海楼市向西的概念合乎逻辑。并非上海东不再发展，而是发展已经很好，速度或会有所减慢，而西区的发展空间更大。

From the terms，Shanghai property market to the west concept of logical。Not Shanghai east no longer development，But development is very good，The speed or will have slowed，And the development of the west more room。

　　按照虹桥商务区的规划，在未来将产生大量的就业机会，引入大量的人口，而且整个规划比较高端，中高端人口的导入，将会使整个区域的配套更加完善，由此形成区域内的良性循环。

According to the hongqiao business district planning，In the future will have a large number of employment opportunities，Introduced large quantities of the population，And the whole planning more high-end，The high end in the introduction of the population，Will make the whole region of the form a complete set to be more perfect，Thus formed the virtuous cycle of area。

　　但当一个利好出现的时候，并非所有辐射板块都会有同样的发展速度。更有发展空间的板块会发展速度更快，大量住宅楼盘开发相对早一些的片区，反而有可能向新兴的区域进行人群的置换。

But when a good appeared，Not all will have the same radiation plate development speed。More development space of the plate will development speed is faster，A large residential building development relatively early some of the area，More likely to emerging areas of the crowd replacement。

　　利好频现护驾高端市场

The good HuJia frequent high-end markets

　　鲍磊

BaoLei

　　长甲地产上海区域销售总经理

Long in Shanghai area sales proved general manager

　　虹桥商务区是“大虹桥”发展的核心项目，未来它将是准确定位“大虹桥”的标志性区域，是上海经济新的增长极，在虹桥商务区的推动下，未来“大虹桥”在上海的经济地位是不可限量的。每个利好板块的确立都会遇到开发商“搭便车”的现象，大虹桥比较特殊，可以说它是上海城市发展中最重要的板块之一，利好频出，想要“搭车”的项目自然就很多，但其中只有部分项目真正属于“大虹桥”。在调控之下，开发商品牌、产品品质、市场口碑都会影响到项目在市场中的表现。当下买家置业更冷静，只会选择优质开发企业，优质楼盘，尤其是具有较高性价比和较好社区服务的产品，现在就是“良币驱逐劣币”的过程。高端产品在“大虹桥”将更具竞争力。首先就是“大虹桥”的定位，区域将以高新产业为主，将是上海第三个经济增长点，因此未来区域内主要活动的人群定是以高端为主，而对地产商而言这些人就是最优质的客群，浦东陆家嘴(600663,股吧)就是最好的参照。其次，目前看来，大虹桥区域内的高端产品尽管竞争激烈，但仍受到大部分买家的认可，反倒是刚需产品较难突围。

Hongqiao business district is“Big hongqiao”The core of development projects，The future it will be accurate positioning“Big hongqiao”Landmark area，Is Shanghai economic new poles，Hongqiao business district in the push of，future“Big hongqiao”In Shanghai's economic status is limitless。Every good the establishment of the plate will meet the developers“hitchhiking”phenomenon，Big hongqiao is special，Can say it is Shanghai urban development in one of the most important plate，PinChu good，Want to“A lift”Naturally a lot of projects，But it is only part of the project really belong to“Big hongqiao”。Under the control，Developers brand、The product quality、Market reputation will affect the project in the performance of the market。The home buyers more calm，Will only choose the high quality development enterprises，Quality building dish，Especially with high performance with low price and good community service products，Now is“Good from bad coin currency”process。High-end products in“Big hongqiao”Will be more competitive。The first is“Big hongqiao”positioning，Area will take the high industries，Will be Shanghai the third economic growth，Therefore the future of the main activities of the region set the crowd is mainly high-end，And to property developers in these people is the most high quality guest group，Pudong lujiazui(600663,Shares it)Is the best reference。second，Now it looks，Big hongqiao area despite fierce competition in the high-end products，But most of the buyers are still subject to approval，But just need more difficult to breakthrough products。

　　新兴城区借力迎跨越发展

New city borrows the span development to meet

　　林磊上海甬新置业有限公司副总经理

Li yong Shanghai new real estate Co., LTD, vice general manager

　　虹桥交通枢纽是“大虹桥”的核心，更突显了整个板块的核心价值。区域的规模发展，基础设施的完善将会对人口导入有一定的推动作用。大虹桥区域除了虹桥商务区的核心区域之外，“大虹桥”辐射板块有许多新兴城区，包括江桥、七宝、南翔等区域。就目前的市场环境，刚需产品还是主力。这些新兴区域虽不及一些老社区发展成熟，但虹桥商务区的规划落成给其带来了巨大的发展契机。这些区域从基建规划、商业配套、居住环境等都日趋完善，后市的发展动力更足。“大虹桥“的概念在前两年被炒得过热，市场已经有一定的消化，存在被提前透支的情况。随着消费者的日趋理性，人们对”大虹桥“的概念有更为成熟的认识和判断。虹桥商务区的核心区域多为商办，其辐射区域有不同的功能定位，但都是依托虹桥商务区而规划，相辅相成各具特色，在房市较为严峻的现状下该区域的楼市表现十分抢眼。随着一些规划的实施落成，大虹桥的住宅价值将有一个更为清晰的轮廓，有更进一步的提升空间。

Hongqiao transportation hub is“Big hongqiao”core，More highlights the core value of the plate。The size of the area，Of infrastructure will have to the population into role。Big hongqiao area in addition to hongqiao business district outside the core region，“Big hongqiao”There are many new radiation plate area，Including river's bridge、shippo、Nanxiang of regional。As the current market environment，Just need or main products。These emerging regional although less some old community development mature，But the hongqiao business district planning to its completion brings huge development opportunities。These areas from infrastructure planning、Supporting business、Living environment and improve，The development of more power is enough。“Big hongqiao“In the first two years of the concept of being fired overheat，The market has had certain digestion，Existence is the advanced overdraw。As consumers is rational，People to”Big hongqiao“The concept of a more mature understanding and judgment。Hongqiao business district more than the core region for sometime，The radiation area have different function orientation，But all is relying on hongqiao business district and planning，Supplement each other each has its own characteristics，The housing market is in the present situation of the area under severe market of performance is very grab an eye。As some of the implementation of the plan was completed，Big hongqiao housing value will have a more clear outline，A further improve space。

　　不限购不限贷锁定大虹桥价值

Don't 限购 unlimited loans lock big hongqiao value

　　李耀敏

LiYaoMin

　　上海珠江创展投资公司销售经理

Shanghai pearl river and exhibition investment company sales manager

　　虹桥商务区的开发建设确立了西上海商业新地标的地位，伴随着配套设施的完善，区域内住宅市场将会有一个价值的提升。大虹桥辐射范围较为广泛，区域发展并不平衡。总体而言，江桥板块的发展较为有优势。其区域内人口集中，交通比较方便，配套设施相对比较完善。随着虹桥商务区的建设落成，对区域内的人口导入有一定促进作用。就目前的市场环境而言，“大虹桥”板块主要吸引了部分高端商务客户以及投资性需求，对刚性需求的刺激有限。根据区域内的产品性质，调控政策对于大虹桥板块的冲击力较大，许多有改善型需求的客户被限购了。而虹桥财富公馆由于其不受限购政策影响，市场反应强烈。项目于5月中旬开盘，截至7月15日已去化八成，商住类项目能有如此成绩是十分少见的。除了项目本身性价比高等特点外，也从侧面反映了市场需求。目前市场的反应仍然比较热烈，“大虹桥”的概念还是深受消费者的认可。从长期来看，大虹桥板块的发展将呈现稳健的上升态势。随着虹桥商务区的建设落成，区域内的住宅市场将会再次迎来提升机遇。

Hongqiao business district development and construction of Shanghai business established the new landmark status，With the improvement of the facilities，Area residential market will have a value in ascension。Big hongqiao radiation limits are more widely，Regional development is not balanced。overall，River's bridge the development of have the advantage of a plate。The area population concentration，Transportation more convenient，Supporting facilities is relatively perfect。With the completion of the construction of the hongqiao business district，The population of the area has a role in promoting import。As the current market environment for people，“Big hongqiao”The main part of the plate to attract customers and investment demand high-end business，The rigid demand stimulus limited。According to the area within the product properties，Control policy for big hongqiao plate impact is bigger，Many have improved type needs of customers to be 限购......。And hongqiao wealth because its not be 限购 mansion influence policy，Market reacted strongly to。Project in mid-may opening，By July 15 to eighty percent of has，Business has been so kind of project performance is very rare。In addition to project itself has the characteristics of high performance to price ratio，From the side also reflects the market demand。The current market reaction still more enthusiastic，“Big hongqiao”Concept or deeply consumer's approval。In the long run，The development of large hongqiao plate will present the steady rising。With the completion of the construction of the hongqiao business district，Areas of the housing market will improve the opportunity again)。