本报记者 张郁唯 北京报道

Our correspondent ZhangYuWei reports from Beijing

　　2012年已过半，上半年土地市场各项指标全线下滑已成为不争的事实。

More than half 2012 years already，In the first half of each index all land market downturn has become the fact that does not dispute。

　　中国指数研究院最新发布的数据显示，今年上半年全国300个城市的土地出让金总额为6525.98亿元，较去年同期的10598.24亿元减少38%，缩水额度超过4000亿元。

China index academy released data shows，In the first half of this year in over 300 cities of the land grant fee total is 652.598 billion yuan，Compared to the same period last year 1.059824 trillion yuan of reduced by 38%，Shrink amount more than 400 billion yuan。

　　在今年1~6月全国土地财政收入位列前十名的城市名单中，一线城市基本全线败退，上海虽上榜仅位列第九，北京更是跌出了前十名。相比之下，二三线城市跻身前列。其中，重庆以出让金总额379.42亿元位居榜首，同比增加20.6%。南通、常州等三线城市也跻身前十，分别位于榜单第四、第五位，土地出让金总额涨幅均超过80%。

1 ~ 6 months in this year of national land among the top 10 cities revenue in the list，A line across the city basic now，Shanghai is only ranked ninth list，Beijing is dropped out of the top 10。compared，Two or three cities made the front line。Among them，Chongqing to sell one's own things of 37.942 billion yuan RMB and topped the list，Increased 20.6% year-on-year。nantong、Changzhou city three line also rank among the top ten，Located in the list the fourth、fifth，The total amount of the land grant fee rose by more than 80%。

　　今年6月，尽管个别地块曾一度受到热捧，仍难掩土地市场的整体颓势。今年上半年，全国土地及住宅类用地成交量均处于历史低位，未出现明显回暖迹象。6月份，全国300个城市共成交土地1825宗，成交面积8033万平方米，环比减少19%，同比减少48%。

In June this year，Although some of the plot was once held by heat，Still hard to cover the whole of the land market upside down。In the first half of this year，The national land and housing land were in the history of volume low，Without any obvious signs thaw。June，The country's 300 city clinch a deal with 1825 cases of land，Clinch a deal with an area of 80.33 million square meters，Annulus comparing reduced by 19%，Reduce 48% year-on-year。

　　亚太城市房地产研究院院长谢逸枫认为，严厉的调控政策是土地市场冷清的主因。“今年上半年，土地供应结构发生变化，商业用地和工业用地大增，缺少优质住宅地块。由于开发商资金紧张，受库存压力影响，拿地节奏明显放缓。”

The city real estate research institute President XieYiFeng think，Strict control policy is the main reason of the land market cold and cheerless。“In the first half of this year，Land supply structure changes，The land for commercial use and industrial land soar，Lack of quality housing plot。As developers funds，By pressure on the stock，Take to clear slowing in rhythm。”

　

　重庆住宅用地井喷 Chongqing housing land a blowout

　　今年上半年，重庆住宅用地的推出楼面均价为2068元/平方米，成交楼面均价为2120元/平方米。重庆的推地量历来处于高位，今年上半年也不例外，共推出住宅用地54宗，总面积544万平方米，是推出住宅用地最多的重点城市。其共成交住宅用地43宗，总面积434万平方米。

In the first half of this year，Chongqing housing land launch floor price for 2068 yuan/square metre，Clinch a deal price for 2120 yuan floor/square metre。Chongqing's push to quantity has always been a high，In the first half of this year is no exception，Housing land 54 cases were introduced，A total area of 5.44 million square meters，It is to roll out the most major cities housing land。Its clinch a deal with housing land 43 cases，A total area of 4.34 million square meters。

　　从去年8月起，重庆住宅用地的溢价率一直处于低位，今年上半年的平均溢价率为3%。南方东银置地副总经理颜雪坦言，今年上半年重庆楼市的销售增量出乎意料，开发商普遍觉得“幸福”来得很突然。

Since last August，Chongqing housing land has been in the premium rates low，In the first half of this year the average premium rate is 3%。The south east silver deputy general manager YanXue holdings said，In the first half of this year chongqing the property market sales incremental unexpectedly，Developers generally felt that“happiness”Come very suddenly。

　　据重庆中原地产市场研究副总监孙刚介绍，去年重庆市场的楼盘销售状况不好，库存800多万平方米。今年上半年，很多房企采取了以价换量的营销策略。出乎意料的是，受到价格的刺激，重庆上半年的楼盘销售异常火爆。大量的存量房被消化，也给房企带来了莫大(博客,微博)的鼓舞，增加了其拿地的信心。“由于重庆当地供地充足，企业拿地平稳，虽然地块溢价率并不高，但仍在全国土地市场冷清的情况下，占据了土地出让金榜首的位置。

According to chongqing centaline property market research vice director SunGang introduced，Chongqing buildings of sales last year market situation is not good，Inventory of more than 800 square meters。In the first half of this year，A lot of room to change in price high amount of marketing strategy。Unexpectedly，The stimulation by price，Chongqing buildings for the first half of the sales unusually hot。A lot of stock room be digested，Also brought great room enterprises(blog,Micro bo)inspired，Increased its take the confidence of the land。“Due to the chongqing for local enough，Enterprise with smooth and，Although plot premium rate is not high，But it is in the national land market of cold and cheerless，Occupy the land grant fee first place。

　　“按现在的销售状况来看，再有4个月左右，重庆的存量房将全部被消化掉，这对下半年房企拿地仍会起到很大的推动作用。”孙刚说。

“According to the sales situation now，In just four months or so，Chongqing's stock room will all be digest，This second half of enterprises to will still take room has played a significant role。”SunGang said。

　　业界认为，重庆的政策因素、区位布局以及产业新区的建设等，也是其土地市场利好的原因。

Industry thinks，Chongqing policy factors、Location layout and the construction of the new industry, etc，Also is the good land market of reason。

　　孙刚表示，重庆独有的区位特点也使得房企有更多的拿地机会。“重庆是沿着长江和嘉陵江发展起来的，与中心区摊大饼式外扩的城市不同，因此重庆每个区域都有比较好的位置，土地供应比较平均，这也给房企提供了更多的选择。”

SunGang said，Chongqing unique location feature also makes room enterprises have more take opportunity。“Chongqing is along the Yangtze river and developed the jialing river，And the central district of the expansion of the pie booth different cities，So chongqing, each region has better position，Land supply more average，It also gives room provides more choice in enterprises。”

　　重庆当地一位业内分析人士表示，上半年房企采取“以价换量”策略，刺激了“刚需”的释放，预计下半年楼市将呈U型复苏，土地市场也会因此变得更为活跃。

Chongqing local one industry analysts said，In the first half room to stand“To change the price of”strategy，Stimulates the“Just need to”release，The second half of the property market is expected to u-shaped recovery，Land market will also be more active。

　

　一线城市全线败退 A line across the city now

　　链家地产统计数据显示，2012年上半年，包括北京、上海、广州、深圳在内的一线城市，其土地出让金总计仅为440亿元，同比下降55.3%。四大一线城市成交土地宗数仅为367宗，成交建设用地面积为1567公顷，平均楼面地价为1664元/平方米，溢价率为8.6%，各项指标均为2010年以来的最低值。

Chain home real estate statistics show，In the first half of 2012，Including Beijing、Shanghai、guangzhou、Shenzhen, a line of the city，The total land grant fee is 44 billion yuan only，55.3% year-on-year drop。Four big a city to clinch a deal to only 367 number land Pope Pope，Clinch a deal the construction land area of 1567 hectares，Average floor price for 1664 yuan/square metre，Premium rate is 8.6%，All the indexes for the lowest since 2010。

　　以北京为例，2012年上半年，北京市共推出8宗住宅用地，合计41万平方米。共成交住宅用地8宗，合计57万平方米。推出与成交地块覆盖东城区、朝阳区、海淀区等7个区。今年5月，北京住宅用地更是出现了“零成交“。在调控之下，北京土地市场已触底。

For example Beijing，In the first half of 2012，Beijing launched eight cases of housing land，Total 410000 square meters。Clinch a deal with housing land eight times，Total 570000 square meters。Introduction and clinch a deal the plot cover the dongcheng district、Chaoyang district、The 7 haidian district area。In may this year，Beijing housing land is appeared“Zero clinch a deal“。Under the control，Beijing land market has hit bottom。

　　数据显示，上海、广州、深圳的土地市场也同样萎靡不振。

Data shows，Shanghai、guangzhou、Shenzhen land market also sluggish。

　　记者发现，一线城市上半年的整体推地数量偏少，住宅用地有限，但不乏一些优质地块备受瞩目。例如，北京朝阳区来广营乡土地储备项目A4和B4地块以23.7亿元排名今年土地成交总价的首位；北京门头沟区龙泉镇F1住宅混合公建用地溢价49.85%成交，是今年上半年北京溢价率最高的经营性地块。

Reporter discovery，A line for the first half of the whole city to push too few quantity，Housing land Co., LTD，But have some high-profile quality plot。For example，Beijing chaoyang district LaiGuangYingXiang land reserve project A4 and B4 plot with 2.37 billion yuan this year ranked land of the total value of the deal first；Beijing mentougou district longquan town house mixed public land F1 49.85% premium to conclude a deal，Beijing is in the first half of this year the highest premium rate business plot。

　　北京一位不愿具名的房企高管表示，目前一线城市受政策影响较大，房企对未来前景的判断不明朗，高土地成本的项目往往面临亏本或滞销的两难境地，所以拿地比较谨慎。

Beijing one anonymous room executives said enterprises，At present a line by the policy effect on larger city，Room vulnerable to the judgment of the future prospects are unclear，The high cost of land of the project at a loss or the poor often faced dilemma，So give land more cautiously。

　　“一线城市在"淡市"时遭遇的挑战更大。因为优质地块的存量本已为数不多，且价格一直处于高位，而房企所关注的核心问题恰恰是土地是否优质，价格是否足够低，因此供需之间的矛盾很突出。”链家地产市场研究部分析师陈雪说。

“A city in"Light city"The challenge faced more big。Because of the high quality plot stock has a very few，And prices have been high，And the housing enterprises focus on the core problem is whether the land quality，Price is low enough，So the contradiction between supply and demand is very outstanding。”House property market research analysts chain ChenXue said。

　　陈雪还认为，一线城市下半年土地市场的变数会更大，极度稀缺的地块入市会更积极，年底的土地供应量可能会出现爆发式增长。

ChenXue also believe that，A line in the second half of the city land market variables will be greater，Extremely scarce land market will be more active，At the end of the year land supply may appear BaoFaShi growth。

　

　二三线城市酝酿微调 Two three city brewing fine-tuning

　　南京大学不动产研究中心主任高波认为，根据市场运行规律，全国房低产市场的调整仍将持续2~3个季度。

Nanjing university, director of the center for real estate research GaoBo think，According to the market operation rule，The adjustment of the low room market will continue 2 ~ 3 quarter。

　　在全国土地市场整体疲软的情况下，一些二三线城市试图进行政策微调，以带动岌岌可危的土地出让金收入。同时，许多房企也在进行战略转移，积极向二三线城市拓展。

In the national land market overall weakness，Some two three city trying to policy fine-tuning，Driven by the onslaught of the land grant fee income。At the same time，Many enterprises in the room is a shift in strategy，Positive two three line to the urban development。

　　常州作为长三角的一座三线城市，2012年上半年的土地出让金合计为197.3亿元，与2011年上半年的108.5亿元相比，增加了81.8%，名列上半年全国土地出让金排行榜第五位。

Changzhou as long triangle a three line city，In the first half of 2012 the land grant fee add up to 19.73 billion yuan，And in the first half of 2011 compared to 10.85 billion yuan，81.8% increase，In the first half of the land grant fee in the top five。

　　记者了解到，在常州成功出让的87宗地块中，有79宗以底价成交，8宗出现溢价，最高溢价率为50.2%。2012年上半年，常州市区的土地出让面积已完成了全年出让计划的52.9%。

The reporter understands，The transfer of success in changzhou 87 cases in the plot，79 prosecutions to clinch a deal price，8 cases appear premium，The highest premium rate was 50.2%。In the first half of 2012，The changzhou city land transfer area has finished the year 52.9% of the plan。

　　“二三线城市下半年可能会迎来更多的政策微调，土地市场应该会有所回暖。”中国房地产研究会人居环境委员会副主任开彦表示，受房地产调控影响，上半年很多房地产下游产业的经营状况十分恶劣，如果市场持续低迷，一些企业将面临倒闭的危险。国家在适当的时候需要对政策进行微调，严格控制投资性需求，支持鼓励“刚需”，相关政策下半年很有可能从二三线城市开始实施，其土地市场也将因此迎来上升趋势。

“Two, three lines in the second half in city may be more policy fine-tuning，The land market should will have warmed。”China real estate research association, deputy director of the living environment of open "said，Real estate regulation by the impact，Many real estate downstream industry in the first half of the operations of a very bad，If the market continues to slump，Some enterprises will face the danger of collapse。Countries in the appropriate time need to fine-tune policy，Strict control investment demand，Support encourage“Just need to”，Relevant policy is likely to the second half from two or three line began implementing the city，The land market will therefore have a rising trend。