本周，房地产板块下跌近4%，7月15日至今，板块整体跌幅8%左右，而7月前半月，房产板块不仅上涨，而且跑赢大盘。刚有暖意的行业，似乎又被“震了几声雷”。

This week，The housing sector fell nearly 4%，Since July 15,，Overall 8% decline plate，But July first half，Real estate sector not only rise，And run win grail。Just a warm meaning of the industry，Seems to and be“Shake a few times ray”。

　　“你们怎么应对？”当《大众证券报》记者提问杭州一老牌开发商部门主管小施（化名）时，他直接回答：“下半年不要太乐观，要积极做好预防准备，加快房源销售。”

“How do you deal with？”when《Public stock certificate report》Questions of the press a veteran developers departments of hangzhou XiaoShi（aliases）when，He answer directly：“The second half don't too optimistic，To actively take precautionary measures to prepare，Speed up homes sales。”

　　广州房管局7月21日下发最新文件，一律不收补缴的税单；上海重申酒店式公寓为限购范围内。接着，国务院决定从7月下旬开始，派出8个督查组对16省市的房地产调控情况开展督查。7月27日，上海就严格执行房地产市场各项调控政策下发通知称，要严格执行差别化住房信贷、税收和住房限售政策。

Guangzhou housingadministration bureau on July 21 issued the latest files，All don't accept payment of tax bill；Shanghai reiterated for 限购 serviced apartment range。then，The state council has decided to start from late July，A DuZhaZu sent 8 to 16 provinces and municipalities to real estate regulation to launch a superintendent himself。July 27,，Shanghai is strictly carry out the real estate market control policy issued a notice says，Must be strictly implemented differentiation housing credit、Tax and housing limited sales policy。

　　房地产板块标杆万科A股价7月25日便低开低走，当天跌幅近2.5%，第二天继续下跌2%，整个板块则连续两日位列跌幅榜首位。

The housing sector benchmarking vanke A share price July 25 and low open go lower，The day dropped by almost 2.5%，The second day continue to fall by 2%，The plate is among the top two consecutive days a fall。

　　中银国际地产行业分析师袁琳认为，近期而言，虽有成交持续回暖，但价格上涨压力而带来的政策收紧风险将在短期内压制地产股估值的提升，长期来看，限购限贷短期难松，这将限制行业整体增速。

Boc international real estate industry analysts YuanLin think，In recent，Although have sustained progress clinch a deal，But prices pressure brought the policy tightening risk will be in the short term property counters were suppressed valuation of the ascension，In the long term，限购 limit to borrow short-term loose，This will limit the overall growth industry。

　　“我了解的大部分开发商的部署是：调整刚需产品和改善性产品的供应结构，加快房源销售，加快资金回笼。”小施说，“我们恨不得买房的客户都是一次性付款，为了回笼资金，我们鼓励办理商业贷款，分期付款，对于及时签订合同和按时提供购房资料的客户，给与一定的折扣优惠。”

“I know most developers is deployed：Just need to adjust the product and improve the supply of the products of structure，Speed up homes sales，Speed up the money collecting。”XiaoShi said，“We wish to buy a house customer is lump-sum payment，In order to pull money，We encourage for commercial loans，Payment by installment，In time for signing a contract that buy a house to provide timely information and the customer，Give a discount。”

　　小施还说，“最近很忙，忙拓展、忙回款，能卖尽量卖。明年应该会比今年日子好过。”此外，小施表示他们基本没提价，原来的折扣取消是有的，先前的低价房源多点，客户多的时候，开发商可以减少优惠房源。“现在想提价的都是傻瓜。” 记者 王金萍

XiaoShi also said，“Recent very busy，Busy expanding、Busy collection，Can sell try to sell。Next year than this year should be better days。”In addition，XiaoShi said they barely raised the price，The original cancellation was some discount，The previous low-cost houses more，The customer more time，Developers can reduce preferential suite。“Now want to raise prices is a fool。” Reporter WangJinPing