N本报记者 洪德木 许爱琼 文/图

N our reporter XuAiQiong HongDeMu text/figure

　　核心提示：莆田房地产运行形势半年分析报告近日出炉，其中透露，上半年3月份起，在一系列宏观政策的带动下，莆田全市商品房销售面积、售价均上升，土地拍卖市场重现升温。

Core clew：Putian running situation of real estate analysis report released recently half a year，One said，In march, up in the first half，In a series of macro policies helped，Putian city home sales area、Price rises are，The land auction market warms up again。

　　本报记者发现，与此同时，二手房交易则比较低迷，成交量减少过半。房地产新开工面积较去年同期下降三成，这是由于整个房地产形势尚不明朗，部分开发商暂缓项目动工计划。下半年莆田房产走势是回暖还是进入另一个“寒冬”，业内人士反应不一。

Our reporter found，At the same time，Secondhand the room trade is low，Volume by more than half。Real estate new commenced area fell thirty percent compared to the same period last year，This is because the real estate situation remains to be seen，Some developers to postpone project construction plan。The second half of house property is warmed or putian movements into another“winter”，Industry insiders have different reactions。

　　上半年商品房均价6692元/

Commodity price 6692 yuan/in the first half

　　[报告摘要]上半年莆田全市商品房买卖合同登记备案面积为95.72万平方米，销售总额65.29亿元，分别较去年同期比增6.87%和17.87%，扭转了今年前五个月同比下降的态势。商品住房销售面积已经从1月份的6.91万平方米到6月份的20.79万平方米，呈逐月回升之势。与此同时，上半年全市商品住房均价为6692元/，同比上升13.73%。

[report the] putian city in the first half of the contract for the sale of commodity registration area for 957200 square meters，The total sales of 6.529 billion yuan，Were more than the same period last year increased by 6.87% and 17.87%，Turn the first five months of this year year-on-year drop the situation。Commodity housing sales area is from January 69100 square meters to 207900 square meters in June，A month after month picks up of power。At the same time，The average price for commercial housing in the first half of 6692 yuan /，Rising 13.73% year-on-year。

　　[解读]黄先生是莆田市一楼盘销售经理，从事楼盘销售策划八年。昨日，他用“波折前进”形容莆田房地产半年形势。“整体市场还是不错，虽然年初的销量并不是很理想，但在接下来的月份中，企业根据实际市场调整了营销方式，从3、4月份的月均15套增加到现在的94套左右。”他说，这半年来，刚需购房群体很大程度上支撑了莆田整个楼市的成交量。

[read] Mr. Huang is a city building sales manager，Engaged in the estate sales planning eight years。yesterday，he“Twists forward”Describe putian real estate situation half a year。“The overall market is good，Although sales at the beginning of the year and is not very ideal，But in the next month，Enterprise according to the actual market adjusted the marketing methods，From 3、April 15 sets of the average monthly increase to 94 now pieces。”He said，The half a year to，Just need to purchase group largely support the whole of the property market putian turnover。

　　二手房低迷刚需占主体

Housing downturn just shall account for main body

　　[报告摘要]1—6月，全市二手房成交面积22.13万平方米，同比下降25.86%。

[report the] 1, 6 months，The secondhand the room to clinch a deal with an area of 221300 square meters，25.86% year-on-year drop。

　　[解读]采访中，业内人士分析，今年二手房成交量下降很明显。莆田一房产中介负责人欧先生拿出本门店的销售数据给记者看，半年来，总门店的月均销量还达不到10套。“刚需群体大概占了90%”。

[read] interview，Analysis of the personage inside course of，This year, the volume of secondhand the room down is very obvious。A real estate agent's putian of Mr. This store sales data out to reporters look，Half a year to，The total of store the average monthly sales are nowhere 10 sets。“Just need to account for around 90% of the population”。

　　一位楼盘销售顾问分析道，2月24日、5月18日两次下调金融机构存款准备金率，6月8日、7月6日开始的新一轮降息，间接地动摇了刚需购房者的观望心理。从这半年的本地市场来看，市场的消化人群主要还是以刚需为主，单套销售面积大部分还是集中在100到150之间。

A building sales consultant analysis road，February 24,、May 18 twice cut financial institutions deposit reserve rate，June 8,、On 6 July, the new round of began to cut interest rates，Indirectly shook just need to home buyers looking psychology。From this half a year's local market and see，The digestion of the market is still mainly to just need people to give priority to，Single set of sales area most or concentrated in between 100 and 150。

　　土地市场出现回升

The land market appear to bounce back

　　[报告摘要]上半年全市通过招、拍、挂新供应房地产项目用地13宗40.11公顷，与去年同期比降210.30%。但从设区市本级近期的土地拍卖情况看，土地出让市场出现回升，一些地段较好的地块竞争激烈，5月30日西天尾一地块13000万元起拍，最终以17600万元成交，拍卖溢价达35%。1—6月份，全市房地产开发完成投资80.50亿元，较去年同期增加了19.85%。

[report the] in the city during the first half by recruit、pat、Hang new supply of real estate project 13 cases of 40.11 hectares of land，With the same period last year slope of 210.30%。But from the city divided into districts at the corresponding level at the recent land auction，The land transfer market appear to bounce back，Some areas better plot fierce competition，May 30, 130 million yuan a buddhist paradise tail block distributing，Final with 176 million yuan transactions，Auction premium of 35%。1-June，The real estate development completed investment of 8.05 billion yuan，Increased 19.85% compared to the same period last year。

　　[解读]“开发商对未来市场还是抱有很大的信心。”业内人士陈先生认为，经过一年多时间积蓄客户，加上“金九银十”的推动，下半年或将再次迎来购房热潮，而且下半年将有多个大体量的项目产品推向市场，成交量很可能超过上半年。

[read]“The developers of the future market were still a lot of confidence。”Industry insiders think Mr. Chen，After more than a year time savings customers，plus“Jin jiuyin 10”push，Or will the second half again) purchase boom，And the second half will have multiple DaTiLiang project products to market，Volume is likely more than the first half of the year。

　　但也有部分业内人士持保守态度，认为最近几次中央多次强调不放松调控，下半年市场或将变得更加严峻。"以价换量"毕竟只是开发商的一时之策，降息等一系列金融政策对实际市场的影响也并没有那么明显。”业内人士黄先生认为，等到刚需购房群体消化完，下半年楼市或将会再进入“寒冬”。

But there are some industry insiders cautious，Think several central many times that don't relax regulation，The second half of the market or will become more serious。"To change the price of"After all, just a developer of policy，Cut interest rates and a series of financial policy on the influence of the actual market are not so obvious。”Industry insiders think Mr. Huang，Wait until just need to purchase group finish digest，The second half, or will be, again into the property market“winter”。