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2012-08-03
上海本周末逾千套房源放量入市 Shanghai over sets of houses this weekend y109.52 to market
“8月楼市不会太大降温” “August property market is not too large cooling”
沪上某开发商称,近期国务院派督查组调研房地产调控落实情况,让开发商感觉到,未来政策、市场的不确定性正在变大。
Shanghai some developers say,Recent DuZhaZu research real estate control the state council sent to carry out the situation,Let the developers feel,The future policy、Market uncertainty is bigger。
连续4个周末缩量整理后,上海楼市推盘量本周末突然放量。
For four SuLiang weekend after finishing,Shanghai property market volume tumbled suddenly push set this weekend。
综合搜房网、新浪乐居截至7月26日的统计显示,本周末(7月28日-7月29日),上海共有9个楼盘新开盘或加推房源,总计将推出房源约1200套,刚需和改善型楼盘纷纷登场。按搜房网的说法,这一推盘量接近7月前三个周末推盘量(1500套)的总和。
Comprehensive search room net、Sina in music by July 26, statistics show,This weekend(July 28,-July 29),Shanghai building a total of 9 new open quotation or addition push suite,A total of about 1200 homes will be introduced,Just need to and improve the type building dish come on stage in succession。According to the search room net said,This dish is close to push by July weekend of three push dish(Of 1500)The sum total of the。
某上市房企营销负责人昨日分析,上周上海楼市的推盘量很少,成交量也不大,本周末如此大的推盘量可视作一次“补仓”,“目前,理性的开发商都会抓紧时间在7、8月推盘,而不会等到9、10月。一方面,近期市场较好;另一方面,再往后政策也有收紧的可能。”
A listed enterprise marketing analysis of room yesterday,Last week the Shanghai property market push dish is very little,Volume is small,This weekend so push quantity can be regarded as a plate“margin”,“At present,Rational developers will lose no time in seven、August push dish,And not wait until 9、October。On the one hand,Recent market is good;On the other hand,Further tightening policy also has the possibility。”
中高价位楼盘赶行情 Building high price drive market
中高价位楼盘的入市步伐仍未放缓。
Price of estate high entry is not slow pace。
综合搜房网、新浪乐居的统计显示,本周末计划新增入市的9个楼盘中,单价在2.5万元以上的有4个。其中,2个为别墅项目,均为全新盘;另外2个为公寓项目。
Comprehensive search room net、Sina pleasant statistics show,This weekend the new plan enter nine in the building,The unit price is in 25000 yuan of above 4 a。Among them,2 for villa project,Are all the XinPan;The other 2 project for the apartment。
位于浦东的中邦城市艺墅本周末首次开盘,计划推出46套300平方米毛坯联排别墅,总价800万-1000万元。该楼盘售楼处的一工作人员称,具体优惠要开盘时才能确定,但折扣幅度很大,“应该是"8字头"的。”
Located in the pudong in the city for the first time this weekend the living art opening,Plans to release 46 of 300 square meters with duplexes blank,Total price 8 million-10 million yuan。The project of a sales offices officials say,Specific favorable to the opening to be sure,But a discount rate,“Should be"8""of。”
同样位于浦东的金地艺华年别墅售楼处工作人员称,此次将推出84套精装修叠加别墅,均价在2.6万-3万元/平方米,“上叠”总价约500万元,“下叠”总价约600万元,“具体优惠开盘时确定。”
Also in pudong ltd.gemdale art villa sales department staff departs says,This will launch a 84 set of fine decoration superposition villas,Average in 26000-30000 yuan/square metre,“Fold on”Worth about $5 million,“Folded under”Worth about $6 million,“Specific favorable were determined。”
两个中高价位的公寓项目均位于宝山。其中,和欣国际花园售楼处工作人员称,此次该楼盘计划加推100多套两房、三房精装修房源,均价2.8万-2.9万元/平方米,“没有优惠。”保利悦城售楼处人员称,此次将一次性推出300套房源,房型为小三房、三房和大三房,“附送10余平方米的面积,均价2.5万-2.6万元/平方米,9.8折优惠。”
Two of the high price apartment projects are located in baoshan。Among them,And the fourth international garden sales department officials say,The the project plan and push more than 100 sets of two rooms、Three room, expand the fine decoration,Average price 28000-29000 yuan/square metre,“No preferential。”Poly yue city sales offices researchers said,The launch of 300 houses with disposable,Room for small three rooms、Three rooms and junior room,“Attach more than 10 square meters,Average price 25000-26000 yuan/square metre,Discount of 9.8。”
此外,宝山保利叶语此次推出108套163-221平方米毛坯大平层房源,虽然均价为1.8万元/平方米,但优惠后的总价也在285万-385万元。
In addition,Baoshan poly leaves language the launch of 108 163-221 square meters blank Pacific, expand the layer,Although the average price is 18000 yuan/square metre,But preferential price after also is in 2.85 million-3.85 million yuan。
上海盘谷房地产有限公司总经理宋海分析,本周末5个中高价位、改善型楼盘计划入市,说明随着前期中高端楼盘成交向好,仍有一些类似楼盘想趁着这样的势头加紧推盘。而且,5、6月市场回暖时,不少开发商都加快了施工进度,纷纷申请预售。进入7月末,这类楼盘已到了集中上市期。
Shanghai real estate Co., LTD, pan gu general manager SongHai analysis,5 this weekend at a high price、Improve type building plan market,With the high end in the building that undermined clinch a deal,There are still some similar to take advantage of this building momentum to push plate。and,5、June market warms up,Many developers have to speed up the construction progress,Have application opens to booking。In late July,This kind of building already to focus on listed period。
宋海预计,“到了8月,这样赶工期赶行情的楼盘还会有不少,供应量还会很大。”
SongHai is expected to,“And in August,This time the market building dish out out will have many,Supply also will be very big。”
刚需楼盘定价平稳 Just need to building stable prices
除了上述5个楼盘,本周末上海还有4个刚需楼盘计划入市。
In addition to the above five buildings,Shanghai has 4 just this weekend to estate plan market。
其中,位于浦东的鹏润伊顿公馆系新盘入市。据该楼盘售楼处一工作人员介绍,伊顿公馆此番计划推出356套两房、三房房源,“均价1.3万元/平方米,9.5折。”
Among them,Located in the pudong roc embellish Eaton residence is XinPan market。According to the building dish in a sales staff introduced,Eaton residence this "plans to release 356 set of two rooms、Three room availability,“Average 13000 yuan/square metre,9.5 fold。”
天居玲珑湾、远洋7号则将再次加推。
Day in exquisite bay、Ocean 7 will again, push。
天居玲珑湾售楼处工作人员称,此次推盘均价在1.1万元/平方米,高出上一次9000多元/平方米的开盘价,“上次推的房源靠马路,这一次位置更好。”
Day sales offices in the exquisite bay officials say,The average price of $11000 in pushing plate/square metre,Higher than 9000 yuan/square metre of the opening price,“The last push homes near the road,This a better position。”
远洋七号售楼处工作人员称,此次推盘均价在1.8万元/平方米,算上9.3折的折扣,以及2万元定金抵扣5万元房款的优惠,优惠后均价在1.64万元/平方米,“价格确实较之前涨了,但这次是带装修的。”
Ocean number seven sales department officials say,The average price of $18000 in pushing plate/square metre,Is 9.3 fold discount,And 20000 yuan 50000 yuan deposit deduction of preferential house money,After in 16400 average price preferential yuan/square metre,“The price is really going up before,But this is decorated with。”
此外,嘉定新里崴廉公馆也将再次加推,1.9万元/平方米的推盘均价与上周末持平。
In addition,The new residence of the jiading was also will again, push,19000 yuan/square metre of push dish average and flat last weekend。
某上市房企营销负责人说,“上述楼盘总体定价还算符合市场行情,刚需楼盘的价格较为稳定。”
A listed enterprise marketing said the head room,“The estate price is accord with the overall market,Just need to the building dish relatively stable prices。”
中房信分析师薛建雄认为,本周末推盘量的大增,说明一些开发商担心后期政策加码,已开始提前冲下半年的业绩了。而从价格看,上述楼盘的定价总体较为平稳,但也不能说有太高性价比。
Analysts believe that XueJianXiong zhong,Push this weekend the amount of disk has greatly increased,Some developers worry that the late lotto policy,Early in the second half of the year has begun to blunt the performance。And from a price see,The above the building dish pricing overall is more stable,But also cannot say that have too high performance-price ratio。
“7月前25天,上海楼市成交量已接近70万平方米。由于本周末推盘量大涨,预计全月成交量会在85万平方米左右。”薛建雄这么判断。
“July 25 days before,Shanghai property market turnover has close to 700000 square meters。Because of this weekend push plate issuance,Whole month in volume is expected to 850000 square metre。”XueJianXiong so judgment。
政策压力或将增大 Policy pressure or will be increased
担忧政策加码的开发商不在少数。
Worry is not a few, the developer of the pyramid policy。
某上市房企营销负责人说,最近几天,国务院派出督查组分赴16省(市),调查房地产调控落实情况,加上可能再出新政策的传言,让开发商感觉到,未来政策、市场的不确定性正在变大。因此,在保证利润的情况下,纷纷推盘,抢占市场并规避后期风险。
A listed enterprise marketing said the head room,In recent days,The state council sent DuZhaZu had fanned out 16 provinces(city),Survey control implementation of real estate,Add new policy may be happening,Let the developers feel,The future policy、Market uncertainty is bigger。so,In order to ensure profitable,Have pushed dish,Shares of market and avoiding the risk of late。
该负责人判断,7月最后一个周末出现这么大的推盘量,预计全月成交量将保持一个不错的水平。
The chief judge,July last weekend was so push disk volume,Whole month is expected to keep turnover will a good level。
上海宝华集团副总裁杨健认为,7月楼市成交量不算差,本周末这么多楼盘推盘,说明开发商希望在月末再冲一把,完成全月销售任务,也给8月的营销做一个铺垫,“同时,开发商也担心后市政策出现收紧,市场出现不明朗。”
Shanghai baohua group vice President YangJian think,July property market turnover is not bad,This weekend so many buildings push plate,Developers hope that in the rush to a month,Fulfill all month sales task,Also to August marketing do a matting,“At the same time,Developers also worry that policy tightening is there,The market to appear not clear。”
在薛建雄看来,照眼下的市场判断,8月楼市不会有太大降温,后期政策压力会比较大,“价格方面,7、8月会保持平稳,但不排除9、10月出现上涨的可能。”
In XueJianXiong seems,As the market judgment,August property market won't have too big drops in temperature,The policy will be more big late pressure,“price,7、8 month will remain stable,But don't rule out nine、October rose of may。”
不过,宋海认为,调控再出新政策的空间并不大。而随着成交量的上升,要想价格不出现相应提高,其实很难,“开发商往往都是在优惠幅度上做文章,而不是直接调整定价。”
but,SongHai think,Regulation of new policy space again is not big。But along with the rise of the volume,Price does not appear to increase,In fact it is difficult to,“Developers often are in the discount rate fuss,But not to adjust pricing。”
薛建雄还提到,目前各类调控政策在执行层面已经很严格,地方“微调”的手法几乎用尽。
XueJianXiong also mentioned,At present all kinds of control policies in the execution level has is very strict,place“fine-tuning”The technique of almost exhausted。
某大型房企华东区总经理助理预计,8月上海楼市的成交量将相对平稳,和7月差不多,价格也不会有太大波动。
A large room enterprises of east China region is expected to an assistant to the general manager,August Shanghai property market volume will be relatively stable,And July almost,The price also won't have too big wave motion。
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