7月30日，苏州一别墅楼盘赴港推介，并启动全球首度公开发售。其单栋最高5亿元的售价一经公开即赚尽眼球，但很快被争议声淹没。由于该别墅在宣传语中强调，这是在世界文化遗产拙政园的原址上建造起来的。这不禁令人质疑，拙政园的原址何以能够建成别墅区？有人怀疑，开发商涉嫌虚假宣传，也有人说开发商傍着拙政园的名气哄抬楼价……

July 30,，Suzhou a villa in port building promotion，And start global the first sold openly。The ChanDong of up to 500 million yuan price that make do eye once publicly，But soon be covered controversy。Because the villa in the propaganda stressed in language，This is in the world heritage site of the humble administrator's garden on the building up。This can't help questionable，The humble administrator's garden site of why can build villas？Some doubt，Developers allegedly false propaganda，And some say developers with the humble administrator's garden near the fame of bidding up the prices...

　　现代快报记者 李铮 王玲玲

Modern express LiZheng WangLingLing reporters

　　现场：离拙政园最近点约有3米

site：From the humble administrator's garden nearest point about 3 meters

　　据了解，此前发布会上，该别墅项目号称共28幢别墅，面积从660平方米至4000平方米不等，每幢別墅都有1亩的私人花园。单幢别墅售价5000万元起，最贵的一幢售价则高达5亿元。

According to understand，Previous conference，The villa project of so-called 28 villa，Area from 660 square meters to 4000 square meters)，Each villa have 1 acres of private garden。Single villa cost $50 million up，The most expensive a house price is as high as 500 million yuan。

　　“别墅位于中国苏州，建于中国四大名园之一的拙政园原址上，地段极为珍贵罕有，是文物级稀世瑰宝。”“与古园一墙之隔，五百年前即是拙政园的一部分。”“别墅项目经过国家、省、市三级文物局严格审核，文物级地段，名副其实。”这是该别墅广告文案中的部分内容。

“The villa is located in suzhou, China，Built in one of China's four big gardens of the humble administrator's garden on the site，Precious rare area，Cultural relics level is rare treasure。”“And the ancient garden wall，Five hundred years ago, it is part of the humble administrator's garden。”“Villa project after the national、province、City level 3 cultural relics bureau audit strictly，Level of cultural relics area，worthy。”This is the villa AD copy of the part。

　　来到售楼处，工作人员向记者展示了一份区域图，红色标注的部分即为别墅的建设地，其位于拙政园的西北方向，东临百家巷，北接北园路。

Came to sales offices，Crew to show a reporter area chart，Red is labeled part of the construction of the villa is for，It is located in the northwest of the humble administrator's garden，In the lane of，North north to garden road。

　　在售楼处工作人员的指引下，记者来到该别墅与拙政园距离最近的南墙角。记者发现，南墙角向拙政园方向突出，看水泥的颜色应该是新建不久的墙壁。从整个别墅项目的布局来看，仅西南角一幢别墅紧挨拙政园。宣传语中所称的项目与拙政园“一墙之隔”却并非仅隔一墙，二者之间留有一条宽约3米的小路。

In the sales department under the guidance of the staff，The reporter comes to the villa and the humble administrator's garden distance of the recent south corner。Reporter discovery，South to the humble administrator's garden corner direction outstanding，Look at the color of the cement is new the wall should be soon。The layout of the project from the whole villa come to see，Southwest only a villa is close to the humble administrator's garden。Propagate language is called in project and the humble administrator's garden“Of one wall lie between”But it is not the only a wall，With a wide between about 3 meters path。

　　开发商：广告宣传语是客观陈述

developers：Advertising language is an objective statement

　　苏州市赞威置业有限公司营销总监涂海静并不认可外界“别墅傍名园”的说法，她表示，项目并没有没有傍拙政园，“这是事实，我们只是客观的陈述而已。”

Suzhou city's great real estate Co., LTD TuHaiJing marketing director is not recognized by the outside world“Villa alongside gardens”that，She says she，Project and no no alongside the humble administrator's garden，“This is a fact，We just objective statement just。”

　　该公司总经理伊能丽子称，项目名称就叫“××别墅”，外界对项目的疑惑主要针对“原址”的概念。她说，有专家称，500多年前，拙政园建园之初面积有200多亩，菜园、花园也建在园中。后来园主家道中落，就将周边不值钱的地一块一块割掉，“我们没说是这里是遗址，我们说是原址，专家根据以前的文献推测项目这块在500年前应该是果园、菜园。”

The company general manager Iraq can Lizzy says，Project name call“X villa”，Outside of the project mainly in doubt“site”concept。She said，Experts say，500 years ago，The humble administrator's garden at the beginning of the opening of the area of more than 200 acres，garden、Garden also built into the park。Then the family way down，Will not the land surrounding worth a piece of a cut，“We didn't say here is the site，We say the site of the，According to the previous literature expert project in 500 years ago that this should be an orchard、garden。”

　　伊能丽子介绍，“世界文化遗产规定文化遗产周边50米内不能有建筑，如果有建筑需要报国家文物局审批，我们这里有一半面积在控保范围内，所以项目上有两块需要报批，目前已经通过文物局审批。”

Iraq can Lizzy introduced，“The world cultural heritage provisions within 50 meters around the cultural heritage cannot have the building，If a building to need to sign up for state administration for examination and approval，We have half the area is in the control range，So the project two piece on need approval，At present already through the cultural relics bureau for examination and approval。”

　　她给记者展示了2份文件，一份是来自苏州市文物局的《关于苏州百家巷传统庭院住宅规划方案（修改稿）的批复》，其中百家巷传统庭院住宅即指“××别墅”项目；还有一份是苏州市地名委员会办公室于今年4月16日发出的《关于同意命名“××别墅”的批复》。

She give reporters shows 2 document，One is from the bureau of cultural relic of suzhou city《Hundreds of suzhou garden residential planning of traditional lane（amended）Written reply to a subordinate body》，Hundreds of traditional courtyard house which lane“X villa”project；Still have a place in the suzhou committee's office on April 16 th issue《Named after about agreed to“X villa”Written reply to a subordinate body》。

　　文物部门：开发商明显是在炒作

Cultural relics department：Developers are obvious in the hype

　　如果别墅是在“拙政园原址”上建的话，那么这样的说法和做法，都与国家有关文物保护法相违背。《中华人民共和国文物保护法》第二十二条称，不可移动文物已经全部毁坏的，应当实施遗址保护，不得在原址重建。因特殊情况需要在原址重建的，由省、自治区、直辖市人民政府文物行政部门征得国务院文物行政部门同意后，报省、自治区、直辖市人民政府批准；全国重点文物保护单位需要在原址重建的，由省、自治区、直辖市人民政府报国务院批准。

If the villa is in“Site of the humble administrator's garden”Built on the words，So this idea and practice，All the protection of cultural relics and relevant state laws against。《Cultural relics protection law of the People's Republic of China》Article 22 says，Do not move objects have already destroyed，Should implement site protection，Not in the rebuild。Due to special circumstances in the need to rebuild，By the province、Autonomous region、Department of administration of cultural relics of the municipal people's government of administration of cultural relics of the state council approval with the approval of the authority，Submitted to the provincial、Autonomous region、Municipal people's government for approval；National key units of cultural relics protection in the need to rebuild，By the province、Autonomous region、Municipalities directly under the central government shall be submitted to the state council for approval。

　　记者昨天下午联系了苏州市文物局相关负责人，在记者介绍该别墅项目的宣传用语时，该负责人听到“原址上建造”这几个字即气愤表示：“这不是瞎扯嘛！”

Reporter yesterday afternoon the relevant person in charge of cultural relics bureau contact suzhou city，In the introduction of the villa project reporters when advertising diction，The official heard“Built on the site of the”This a few word that is angry said：“Is not this thing out！”

　　“开发商明显是想利用拙政园的名声炒作。”该负责人介绍，作为世界文化遗产的古典园林拙政园已经尽数呈现在游客面前。根据文物保护规定，拙政园其外围的一定范围内是它的建设控制地带，在此区域内的任何建筑项目在审批时就会受到严格的控制。该负责人表示会对此事作进一步了解。

“Developers want to use the humble administrator's garden is obviously the reputation of the hype。”The director of，As the world cultural heritage classical garden the humble administrator's garden has presented in jinshu before the tourists。According to the regulations for the protection of cultural relics，The humble administrator's garden its periphery of a certain range of its construction is controlled areas，In the area of construction projects within any in examining and approving the will is strictly controlled。The official said to further understand the matter will be。

　　专家：

experts：

　　拙政园数度易主

The humble administrator's garden a number of easy advocate

　　原址范围已难考证

The site of the textual research scope has been difficult

　　曾经编纂《拙政园志》的拙政园管理处调研员钱怡介绍，政园至今已有500多年历史，作为一座私家园林，它曾数度易主。随着主人的变化，园子也经历了数次兴衰起伏，其大小和面貌也会发生一些变化。

Ever compiled《The humble administrator's garden volunteers》Management of the humble administrator's garden DiaoYanYuan QianYi introduced，The government has been 500 years of history，As a private garden，It has a number of easy advocate。Along with the change of the master，Garden also experienced several rise and decline of ups and downs，The size and the outlook also happen some changes。

　　清康熙年编的《长洲县志》中对拙政园有描述：“广袤二百余亩，茂树曲池，胜甲吴下”，据此可以得知，拙政园在历史上曾经占地200余亩。“然而这200多亩地的范围到底是怎样的至今仍无从考证。”钱怡说。“可以确定的是，拙政园的南界线一直没有发生变化，即如今的东北街。”钱怡介绍，根据史料记载，拙政园的南墙临“迎春坊”而建，此“迎春坊”在宋代《平江图》上被明确标出，那时候“迎春坊”南侧的布局与今日并无太大出入。

The qing emperor kangxi years compiled《Changzhou while》To the humble administrator's garden is described：“The vast of more than two hundred acres，QuChi le tree，Wins under JiaWu”，According to learn that，The humble administrator's garden in history have an area of more than 200 acres。“However this over 200 acres of the scope of how exactly is still no looking。”QianYi said。“To be sure，The humble administrator's garden south boundary has not changed，That is now in the northeast of street。”QianYi introduced，According to historical records，The humble administrator's garden in the south wall“Chun fang”And build，this“Chun fang”In the song dynasty《Figure, there》Clearly marked on，At that time“Chun fang”To the south of the layout and today and not have too big to come and go。

　　“现在拙政园只有78亩地，这缩减的100多亩地应该分布在现有园林的东、西或北向上。”钱怡在编撰《拙政园志》的时候得到了一份宝贵的资料，来自于明崇祯年间拙政园的的主人王心一的后人。根据这资料得知，拙政园的东首可到百家巷，但北首依然没有交待。

“Now the humble administrator's garden is only 78 mu of land，This reduction of more than 100 mu of land should be in the east garden existing distribution、North west or on。”QianYi compiled《The humble administrator's garden volunteers》Had a valuable information，Emperor chongzhen years from the master of the humble administrator's garden WangXinYi later generations。According to the material that，The humble administrator's garden of DongShou to hundred lane，But north first still is not explained。

　　“该开发商强调"原址"会让人误以为现在的拙政园是否实至名归，这显然是荒谬的。他们用"原址"来宣传不仅混淆了概念，也不利于世界文化遗产的保护，应当被阻止。”钱怡说。

“The developers emphasize"site"Can let a person mistakenly think that now of the humble administrator's garden is yours，This obviously is absurd。They use"site"Propaganda is not to confuse the concept，Also go against the world cultural heritage protection，Should be prevented from。”QianYi said。

　　工商局：

Industrial and commercial bureau：

　　如确认为虚假宣传

If confirmed for the false propaganda

　　将责令改正

Will shall be ordered to make corrections

　　苏州工商局相关负责人介绍，如果规划局核准后认定该别墅所在区域确实不属于拙政园原址，那苏州市赞威置业有限公司在宣传中所标榜的“据守拙政园原址内文物级土地”这一宣传语则为虚假宣传，工商部门将对苏州市赞威置业有限公司进行行政指导，责令其停止使用并改正该广告用语。

Suzhou industrial and commercial bureau introduced the relevant person in charge of，If planning bureau for approval after cognizance villa is in the area do not belong to the humble administrator's garden site itself，The praise of suzhou city's real estate Co., LTD in the propaganda of the "“The site of the cultural relics within JuShou the humble administrator's garden level land”This is a propaganda language for the false propaganda，Industry and Commerce Department will praise to the suzhou's real estate Co., LTD in administrative guidance，Order it to stop use and correct the advertisements。