德信泊林印象项目详情业主社区相册样板户型视频地图楼王区“双玺”160、180改善大户型 Dexin poisson Lin impression project details owner community model family photo album video map floor wang area“Double imperial”160、180 improve large family365地产家居网 杭州讯 Real estate JuWang hangzhou-365 home

　　如今杭州楼盘哪个最热门？看看微博就知道！

Now building dish which one is the most popular in hangzhou？Look at the Po will know that！

　　德信泊林印象项目详情业主社区相册样板户型视频地图从5月份开始，在微博不断发出创新强烈的声音，引起业内外人士的参与和关注。仅用一个月时间，粉丝量与日递增，日转发量从几十到几百，最高的一次日转发量达到600多次，周转发量达到3500多次，一跃成为杭州地产界微博影响力最大的项目，成为微博营销的成功案例。

Dexin poisson Lin impression project details owner community model family photo album from video map started in May，In micro bo forth innovation strong voice，Cause the participation of all people and attention。Use only a month，Fans of increasing support，Th forwarding quantity from dozens of to a few hundred，The next day, the highest forwarding volume reached more than 600 times，Turnover hair amount reached more than 3500 times，Hangzhou has become the most influential global micro bo project，Become the Po marketing success stories。

　　微博营销作为新兴网络营销方式的一种，每一个听众（粉丝）都是潜在营销对象。由于更新时间迅速、影响范围广泛而成为各个楼盘屡试不爽的传播渠道。几乎每个地产项目都在开设项目微博，以不同的表达方式，更新自己的微博向网友传播项目动态和产品信息，达到通过更新内容跟潜在客户交流的目的。

The Po marketing as a new way of network marketing，Every listener（fans）Are all potential target marketing。Due to update time quickly、The wide range of influence and become each building dish of transmission channels of proximity。Almost every real estate projects in all open project micro bo，In different ways，Update your micro bo wrote to spread the dynamic and product information project，Through new content to the goal of communication with potential customers。

　　有的项目以早晚问候的方式保持自己在粉丝群中的曝光率，有的项目阶段性展示楼盘的实景照片，当然也有些项目直接以强行植入的方式将信息传递给潜在消费者。在如何传达信息方面，泊林印象做得更为创新互动和潜移默化，由此也受到了更多粉丝的主动关注，获得了微博影响力第一的美誉。

Some projects to keep their own way of morning and evening greetings in the fan group of exposure rate，Some item stage show the pictures of real estate，Of course also some project to forcibly implanted directly way transmission the information to the potential consumers。In how to convey information，Poisson Lin do more innovative impression interaction and subtle，It is much more active attention fans，Get the influence of micro bo first reputation。

阶段一：热烈互动得关注，潜移默化进阶125三大优势 Phase one：Warm attention of interaction，Exerts a advanced 125 three big advantage

　　5月初，泊林印象开始策划微博宣传事宜，正逢加推进阶125三房户型。经整理，进阶125最大的卖点有：一梯一户独立电梯厅、三房朝南以及四阳台环伺。将着力点放在宣传户型优势上的同时，在表现方式上做了很大的创新。从轻松搞笑的一梯一户独立电梯厅内发生的囧事，到结合热播电视剧证明三房朝南的优势，以及模仿网络语言体为四阳台而作的诗，以及后续的“你来画我来猜”参与性极强的互动游戏，生动活泼的画面配上诙谐有趣的语言，搭配转发有奖的互动环节，立刻在微博领域掀起前所未有的参与热潮，迅速扩大了项目的知名度。

Early may，Poisson Lin began planning the bo impression propaganda matters，Add promoting order 125 when the three room door model。After finishing，Advanced the biggest selling point of 125：A ladder a door independent elevator hall、Three room facing south and four loom over the balcony。Will focus on propaganda advantage door model at the same time，In the form of did a great innovation。A ladder from easy funny a household independent of what is going on in the hall that option，To prove popular television dramas with three room facing south advantage，And imitate the network language body for four of the balcony poetry，And follow up“You to paint I guess”Participation strong interactive games，A vivid picture of deserve the humorous language，The interaction of the prize to forward collocation link，In micro bo field immediately lifted the participation of unprecedented boom，Rapid expansion of the project name recognition。

德信泊林印象宣传（点击查看楼盘详情） Dexin poisson Lin impression propaganda（Check for building dish）

阶段二：结合人气电影，透彻传播梦墅137双层特色 Phase two：Popularity with film，Lucid dream 137 double features spread living

　　6月份开始，泊林印象计划加推梦墅137跃层户型。当时暑期电影强档上市，不少电影票房飙升。于是当机立断，梦墅137的微博宣传与热门电影结合，《复仇者联盟》、《黑衣人3》、《马达加斯加3》，从电影中挑选让人印象深刻的角色，以其角度来阐述跃层的利益点。微博秀稿借助热播电影找到粉丝的视觉共鸣点，吸引粉丝转发评论的同时还提供了一个让粉丝回味电影的平台，不程式化、极具趣味性重复卖点让粉丝更乐意接受这种非叫卖式的广告宣传。

In June began to，Poisson Lin impression addition push living dream plan 137 jump layer door model。When strong summer movie file on the market，Many movie box office surge。So a quick decision，Dream of living 137 micro bo propaganda and the popular movie together，《Avengers alliance》、《Black dress person 3》、《Madagascar 3》，Choose from the movie impressive role，With its Angle to jump a layer of paper profit points。The bo show draft fan film with popular find visual GongMingDian，To attract fans forwarding comments at the same time also provides a let fans with a movie of the platform，Don't stylized、Most interesting repeat selling point let fans more willing to accept this kind of wares type of advertising。

　　7月份以来，泊林印象为中央首席楼王的亮相做足了准备。考虑到楼王的客群应该是一群四五十岁，事业有成，时而会忆苦思甜的成功人士，泊林印象将微博宣传的切入口定为“怀旧”。找到客群感情的寄托物，通过“过往生活与如今生活的对比、年轻时期的梦想爱好经历、古往今来的稀世藏品”等表现方式，勾起这一代人的怀旧情结。泊林印象带着复古怀旧的色调走过整个七月，与粉丝共同感怀当年，共赏久违的熟悉画面，取得了空前的成功。最具人气的一天日转发量达到1048人次，在第三周一举摘得微博周影响力第一的桂冠！

Since July，For the chief impression tabor for building the king's debut done sufficient preparation。Considering the floor wang customers should be a group of forty or fifty years old，successful，Sometimes will tell us where fortune is of successful people，Poisson Lin impression will change as the bo propaganda“nostalgic”。Find guest group of the feelings of hope things，Through the“Past life and now the contrast of life、The young dream love experience、Through the ages of rare collection”Expression such as，Hook up a generation's nostalgia complex。Poisson Lin with nostalgic impression to restore ancient ways through the whole tonal in July，With fans in common illnesses，Long time no see of familiar with picture conclusion，Has achieved unprecedented success。The most popular day forward, amount to 1048 people，In the third week, took the bo weeks at first, the crown of influence！

　　“每一个微博用户后面，都是一位活生生的消费者。”这儿的消费者有选择阅读权，所以微博不仅要做到频率高更要做到质量精，才能在输出信息的同时赢得消费者的阅读欲、转发欲以及认知度。

“Each micro bo user behind，All one living consumers。”The consumer has the choice here reading rights，So the bo not only to do more to achieve high frequency of quality，Can they win in output information of consumers to read、Forward to and cognition。

项目简介 Project profile

　　德信泊林印象应势而起，择址杭州九堡核心区，总建筑面积约26万方，规划住宅1500多户。周边生活资源、教育资源和交通资源丰富环伺。16万方商业综合体、地铁上盖物业较之已有的11大市场、大型超市、农贸市场等商业配套更为繁盛；浙大幼儿园九欣分园、东城小学和东城中学等名校相伴，许孩子现在更许孩子未来；城际交通四通八达，地铁一号线随着2012的步伐风驰而来，位居九堡核心18分钟无缝对接武林广场，与地铁客运中心站仅隔700米距离的泊林印象，出则繁华入则静谧。

Poisson's letter should be a potential Lin impression，ZeZhi hangzhou nine core fort，With a total construction area of about 260000 square，Planning house more than 1500 households。Surrounding living resources、Education resources and traffic resource rich loom over the。160000 party commercial complex、The subway cover property of the existing market than 11、Large supermarket、Farmers markets and supporting business more prosperous；Zhejiang kindergarten nine hin points garden、East east elementary school and middle school, accompanied by school，Make children now more make child future；Inter-city traffic extend in all directions，Subway line one with the pace of 2012 wind gallop，In nine fort core 18 minutes seamless docking wulin square，And the subway station of the passenger only 700 m distance between the mooring Lin impression，It is a busy into tranquility。

　　项目承袭新古典主义建筑风格，典雅大方。50000方法式园林聘请香港贝尔高林担纲设计，恢弘浪漫。户型设计独具前瞻价值，主力户型为90方经济三房、127方舒适三房、137方百变梦墅、160方阔绰三房和180方品质四房。

By project neo-classical architecture style，Elegant and easy。50000 method type garden hired a Hong Kong view works.there landscape design，Grand romantic。Door model the design with unique vision value，Main door model for 90 party economic three rooms、127 FangShuShi three rooms、137 party changed living dream、160 party three rooms and 180 party high quality four rooms。

销售展示中心地址 Sales exhibition center address

　　杭州九堡仁爱路与下沙路交叉口（泊林公寓东大门）

Hangzhou nine RenAiLu xiasha and fort intersection（Poisson Lin east gate apartment）

VIP专线 VIP special line

　　400-8181-365 转 9851

400-8181-365 to 9851

周边楼盘 Surrounding buildings

　　宋都阳光国际项目详情业主社区相册样板户型地图 郡原相江公寓项目详情业主社区相册样板户型地图 绿城丽江公寓项目详情业主社区相册样板户型地图 圣奥领寓项目详情业主社区相册样板户型地图 天阳九筑项目详情业主社区相册样板户型视频地图等

SongDou sunshine international project details owner community model family photo album map of the county jiang apartment project details owner community model family photo album map green city on the lijiang apartment project details owner community model family photo album map saint augustine brought house project details owner community model family photo album map nine days shenyang build project details owner community model family photo album video map

德信泊林印象 Dexin poisson Lin impression（住宅）[九堡]价格：17000元/开发商：浙江德润置业有限公司地址：九堡仁爱路与九乔街交叉口北侧咨询电话：400-8181-365 转 9851历史价格|销售动态|热卖户型|楼盘相册|业主社区

（residential）[nine fort] price：17000 yuan/developers：Zhejiang DE embellish real estate Co., LTD address：Nine RenAiLu fort with nine Joe street intersection call north：400-8181-365 turn 9851 historical prices|Sales dynamic|Sellers family|Estate photo album|Owner community