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北京新盘再现捂着卖 真畅销还是饥饿营销--亲民维稳网络舆情监测室
2012-08-04
瞬息万变的市场,有时会让局外人辨不出真假。四个月前还在为到哪找购房人而抓耳挠腮的开发商,现在却手握“房票”、坐等“日光”。不知是真畅销还是玩“营销”,记者调查发现,一些新盘售楼处,不仅摇号得先找关系,最好户型还暂且不卖,捂盘惜售卷土重来。
The changing market,Sometimes let outsiders don't cause true and false。Four months ago for to which seek the person that buy a house in the ZhuaErNaoSai and developers,But now holds“Room tickets”、Wait for“sun”。Don't know is really popular or play“marketing”,A survey revealed that,Some XinPan sales offices,Not only must first find relationship, wave,Best family still shall not sell,Wu emphasis to come back。
小户型留做现房卖 Small family to make a house to sell
昨天中午,记者以购房人的身份来到北苑的世华泊郡楼盘。刚到售楼处,就看见六七个看房人冒雨往外走,口里嚷着“竟然就剩两套大户型了”。
At noon yesterday,The identity of the person that buy a house to reporters came to the world of China beiyuan tabor county building。Just to the sales department,They saw a dozen things people walked outside in the rain,Mouth exclaims“Should remain two sets of large family”。
对比冷清的街道,售楼处里的人气显得热闹。“您来看房?我们项目月中开盘,2号楼就剩两套1层的130平方米三居了。”没有惯常的地理位置和小区环境介绍,一位售楼员递来一张户型图,直接把记者拉到了项目沙盘前。
Contrast the streets of cold and cheerless,The popularity of the disposal-is lively。“You come to see room?We project months open quotation,2 buildings left two sets of 1 layer of 130 square meters in three。”Not the usual geographical location and plot environment is introduced,A floor to pass a family member figure,The reporter down to the project directly before sand table。
“1层肯定是挑剩下的,130平方米也有点大,还有小户型吗?”记者询问。“下期开盘时间没定,但都是大户型。”售楼员指着沙盘里的一桩高层住宅表示,这是惟一有小户型的,“但这栋楼明年要按现房卖,今年您别指望了。”
“1 layer is sure to pick the rest,130 square meters are also a bit big,And small family?”Reporters asked about the。“The next opening time't decided,But is the big family。”Part of the building by sand table of a high-rise residential said,This is only a small family,“But the building according to sell a house next year,This year you don't count on it。”
“项目现在的成交均价在每平方米25000元上下,现房肯定比这贵。您要是愿意等,就明年再来问吧。”看见记者只留心小户型,售楼员连访客信息都没登记,留下一句话就转身招呼另一位进门的看房人。
“Now the price of the project in every square metre 25000 yuan from top to bottom,A house is definitely better than this expensive。If you want to wait,Just wait for next year to ask。”See the reporter give only small family,Even visitors information-member no registration,One word keep turned around and another door without checking of the people。
跳过“楼王”卖二期 skip“Floor wang”Sell phase ii
北苑地区新盘扎堆,沿着地铁站是世华泊郡、润泽庄园、华贸城、福熙大道四个楼盘。在世华泊郡遭到“冷遇”后,记者又步行15分钟,来到附近的润泽庄园楼盘。
Beiyuan area XinPan cluster,Along the subway station is shihua poisson county、Moist manor、China trade city、F city avenue four buildings。All China by tabor county“coldly”after,The reporter also walk for 15 minutes,Came near the moist manor estate。
或许因为售楼处相对袖珍,一进接待中心,记者就感觉人声更嘈杂。一位姓孙的售楼员接待了记者。
Perhaps because the sales department relatively little,In a reception centre,Reporters feel more noisy voices。A man surnamed sun's sales member received reporter。
“我们月底开16号楼,均价在每平方米26000到27000元之间,两居、三居户型都有。您考虑多大的呢?”聊了10分钟,孙小姐告诉记者,88平方米两居室就48套,可排号登记者已经过千,“所以我建议您找找关系,不然肯定买不上。”
“We open at the end of the 16 th floor,All valence in every square metre 26000 to 27000 yuan between,The two、The family has three。You consider how much?”Chatted 10 minutes,Miss sun told reporters,88 square meters two bedrooms is 48 sets,Can PaiHao registrations have been thousand,“So I suggest you look for relations,Not sure to buy。”
“我没什么关系,等下一期开盘呢?”记者抛出了第二方案。
“I don't have the relationship,And the next issue open quotation?”Reporters out the second plan。
“也可以啊,二期时间还没定,一期的11号楼留着现房卖。”在沙盘图上,一期地块要比二期离地铁更近。“11号是楼王,价格肯定得卖高点。”
“Ok also,2 period time not sure yet,A period of the 11 th floor has a house to sell。”In the sand table chart,A second phase to phase plot than from the subway closer。“11 th is floor wang,The price must sell high。”
畅销还是营销 Best-selling or marketing
除了亲自走访的楼盘外,不少看房人也向记者反映,开发商要么劝说找关系,要么对开盘时间语焉不详。
In addition to personally visit the building,Many things to the reporter also reflect,Developers or persuade find relationship,Or have been vague to opening time。
“我当时去看盘,销售员就告诉我,必须得找关系,所有能选上房的客户,都是找关系的。”市民张小姐在探察北五环某楼盘时,被“指点迷津”。而胡先生在大兴小营村看某项目时,销售人员一开始说开盘时间未定,后来又说要等老客户挑完房再卖。
“I was to look dish,Salesman will tell me,Must find relationship,All can choose the customers of our house,Are looking for the relationship。”Citizens in north rings a probe into miss zhang building,was“advice”。And Mr. Hu in daxing XiaoYingCun see a project,Sales people at first said is opening time,Then said it will be old customer picking out room to sell。
市场回暖应该加大楼盘的供应量,但监测结果却大相径庭,很多项目至今都称开盘时间待定。亚豪机构市场总监郭毅也告诉记者。
Market warms up should increase the supply of buildings,But the monitoring results are very different,Many project so far have said opening time to be fixed。The house GuoYi also director of marketing agency, told reporters。
在调控收紧风声频出之下,开发商却宁愿放过推盘出逃的好时机,真的是因为“千人排百套房”,购买力井喷释放不愁卖?一位不愿署名的业内人士私下告诉记者,“日光”的畅销盘毕竟只是少数,有的“日光盘”是蓄客半年、甚至一年的结果,目前的回暖还达不到一个月就能开一次盘的水平,很多购房人出手要看价格、挑户型。用捂盘来制造饥饿营销,这是开发商对赌市场的一种手段。
In the regulation tightening under PinChu report,Developers would rather pass push plate of the escaped good time,True because“One thousand people queuing the suite”,Purchasing power to release not sorrow to sell a blowout?One does not wish to sign industry insiders privately told reporters,“sun”Of the best-selling plate after all were only a minority,some“Th CD”Is storage guest half a year、Even a year results,At present of buoyancy also amounted to less than a month to open a dish of level,Many shots of the person that buy a house to see prices、Pick family。Wu plate to make hunger in marketing,This is the developers a means of spread-betting market。
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