前不久，方兴地产与融创中国宣布联手开发望京·金茂府与亚奥·金茂悦两大地产项目。建立在去年高端市场两大赢家广渠金茂府与西山壹号院之上的金茂系新品望京金茂府、来广营金茂悦，将是两大知名房企未来几年联合面对市场起伏的桥头堡……分析人士指出，这种通过优势互补谋求产品升级的合作模式，成为目前房企开发模式进化的趋势。

Not long ago，FangXing real estate with gen China announced jointly developed with the JinMaoFu · wangjing, Leo JinMaoYue two real estate projects。Set up last year in the high-end market two big winners in the JinMaoFu and wide-# 1 xishan on new JinMaoFu wangjing jin MAO department、LaiGuangYing JinMaoYue，The two famous room enterprises in the next few years of ups and downs in the face of market joint bridgehead......Analysts say，This through the advantage complementary seek product upgrades models of cooperation，Become the enterprise development mode of the room evolution trend。

　　联手开发频现市场

Frequent jointly developed markets

　　近几年，国内房企联合拿地、联合开发模式蔚然成风，从万科与五矿联手香河拿地，到绿城携手华彬攻坚上海房地产市场，再到富力、合景泰富、雅居乐、世茂四大开发商联手天津造城，直至今年厦门两大热门地块均被开发商联合竞买、北京方兴融创联手布局京北……开发商联合拿地、联合开发的例子可谓不胜枚举。

In recent years，Domestic enterprises to jointly with room、Joint development mode in cronyisma nd，From vanke and minmetals xianghe give land together，To green city on the crucial Shanghai real estate market to pine valley，To FuLi、$JingTai rich、YaJu music、Shimao four big developers to build the city of tianjin，Until this year two popular plot xiamen were developers joint bidding for them、Beijing FangXingRong and layout to Beijing north...Developers take joint、Joint development is the example to enumerate。

　　提到房企联手，人们更多想到的是企业的资金链问题，的确，由于这一两年严格的楼市调控，令不少开发商面临着库存压力，加之银行房地产开发贷的收紧。为了持续发展、规避风险，抱团取暖无疑是一个很好的生存方式。但是，从近几年保利、融创、万科、富力等巨头型企业选择与自己同级别房企联手，形成更加强势的联盟，可以看出，房地产合作模式已经逐渐由“大小联合”、“强弱联合”、“专业与资本联合”向“强强联合”、“专业与专业联合”、“大大联合”演变。

Mention room to stand，People think of more of the enterprise is capital chain problems，indeed，Because this year or two strict property market regulation，Make many developers face inventory pressure，And real estate development loans the bank of tightening。In order to sustainable development、Avoid risk，BaoTuan heating is certainly a very good way。but，Poly in recent years、Melts and、vanke、FuLi giants such as type enterprise choice and oneself room with the level with the enterprises，More strong alliance formation，Can see，Real estate cooperation pattern has gradually by“Size joint”、“Joint strength”、“Professional and capital joint”to“Powerful combination”、“Professional and professional joint”、“Greatly joint”evolution。

　　以方兴地产联手融创中国为例，一个依托中化集团央企背景，高端产业链遍及酒店与城市级开发，一个是位列全国18强的专业高端住宅运营商，这二者的强势很难让人理解其联手诱因。然而，方兴与融创却在去年末联合拿下来广营B1-B3地块，并在今年7月14日新品发布会上表示，要打造超越广渠金茂府与西山壹号院的产品。

Israel and real estate to melt and China, for example，A rely on sinochem corp scholars from renmin background，High-end industry chain hotel and city level in development，One is the national 18 strong professional in high-end residential operators，The two's strong would make it difficult to understand its to incentives。however，FangXing with gen but last year had LaiGuangYing B1-B3 joint plots，And in July this year, 14 new conference said，Want to make the JinMaoFu and beyond wide xishan-# 1 of the products。

　　除方兴与融创外，招商与保利、万科与五矿、绿城与华彬，都体现了这种强强联合模式。也许，谋求超越本身就是促成强者联手的原因。

In addition to FangXing with gen outside，Investment promotion and poly、Vanke and minmetals、Green city and pine valley，Reflects the powerful combination mode。maybe，Beyond itself is seeking to joined the strong reasons。

　　优势互补为主要诱因

Complementary advantages for the main cause

　　在近几年的调控形势下，资金链问题曾一度成为房企合作的主要诱因，然而，随着企业并购潮的来临与市场洗牌过程加速，由巨型品牌房企擎起一片天空的格局逐渐明朗。与中小开发商的捉襟见肘、等米下锅相比，对应的是方兴、融创、恒大、万科、龙湖、保利等龙头企业业绩的一路飘红。

In recent years the regulation of situation，Capital chain problems once become room enterprises major cause of cooperation，however，With the coming of the merger boom and market shuffle accelerated the process，The giant brand room single-handedly a sky high up the pattern is gradually。And small and medium-sized developers to their knees、Compared to the pot and m，The corresponding is FangXing、Melts and、evergrande、vanke、longhu、Such as the leading enterprise performance poly wave red all the way。

　　“与大鱼吃小鱼相比，我更期待占据二八法则中20%部分的企业的强强联手，期待真正意义上的大开发商的出现，这也是市场的呼唤。”某业内资深人士表示。随着时代的发展，房地产行业“诸侯割据”的局面也正在发生明显的变化，与之前的“分庭抗礼”相比，强强联手几乎是很多主流企业的共同意识。“尺有所短寸有所长，实力再强劲的企业也都有它的短板，比如，统一开发模式缺乏灵活性、产品打造难言个性化等。如果把各具独特优势的企业集中在一起，强强联手之后的各展所长，你可以想象，这样的一种开发动力集成系统将带给所在区域怎样的运营实力。”

“Compared with the big fish eat small fish，I'm also looking forward to occupy 20% of the part of the law 16 big mergers of the enterprise，Looking forward to the real big developers to appear，This is the call of the market。”A senior people in the industry say。With the development of The Times，Real estate industry“Governors regime”The situation is also happen apparent change，Before and the“line-up”compared，Win-win team is almost a lot of mainstream enterprise common sense。“CheYouSuoDuan CunYouSuoChang，The strength of the enterprise also strong again has its short board，For example，United development mode and lack of flexibility、Create personalized products such as dumb。If each has unique advantages of enterprise together，After the exhibition of the overall win-win director，You can imagine，Such a development of integrated system will bring in areas of operation how strength。”

　　方兴地产表示，出于对产品升级需求的考量，企业所选择的战略合作伙伴一定要具备高度前瞻性发展眼光，并与自身实力相当，能够实现优势互补，而融创中国切合了这些标准。方兴的“绿色科技”精工产品理念与融创对生活的深透理解相互交织，能形成软实力与硬实力的结合，从而实现产品双方面的飞跃。

FangXing real estate said，Out of the product upgrading needs considerations，Enterprise and the choice of strategic cooperation partners must have highly prospective development perspective，And with their own strength quite，Can realize advantages，And harmony and the standard with China。FangXing of“Green technology”Seiko product concept with the understanding of life and be intertwined，Can form soft power and the combination of hard power，So as to realize the product the leap。

　　多元化合作引领发展趋势

Lead the development trend of diversified cooperation

　　在很多国家，包括资源共享、融资、复合型开发、优势互补型开发等多元化的企业合作十分普遍，这也带来了产品市场的专业化。而从国内合作模式的进化可以看出，源于资金链等压力的被动型合作已经逐渐向优势互补的主动型合作转变，并逐渐向多元化方向发展，随之，产品市场也将迎来进一步细分。

In many countries，Including resources sharing、financing、Complex development、Advantage complementary development of diversified enterprise cooperation are common，It also brought the specialization of product market。And from a domestic cooperation pattern of evolution can be seen，From the pressure of capital chain passivity cooperation has gradually to the advantages of each active cooperation to change，And gradually to diversification development direction，then，The product market also will have further。

　　有专业人士总结，大开发商合股将带来品牌影响力加乘几倍的效果，给政府及公众都是一种信心。其次是优势融合，有的善于打造销售团队，有的善于工程控制，有的善于设计等。如五家品牌房企联手打造的亚运城，就是雅居乐管销售、富力负责政府对接等。而望京·金茂府和亚奥·金茂悦，则是方兴与融创各派最优质力量，组成核心团队进行独立操作。

Professional summary，Big developers partnership will bring brand influence add by several times the effect，To the government and the public is a kind of confidence。Next is the advantage fusion，Some good at creating sales team，Some good engineering control，Some good at design, etc。Five brands such as room of the enterprises to create yuncheng，Is YaJu LeGuan sales、FuLi responsible for government docking, etc。And wangjing JinMaoFu ·, Leo and the JinMaoYue，Is FangXing with and the most high quality factions of the power，The core team of independent operation。

　　融创中国董事长孙宏斌表示，中国的房地产业正处于发展中的阵痛期，专业化程度越高、产业链上的单元越细分越有利于整合资源和集中优势，未来高端住宅的发展方向将是建立在多维度基础上的全面提升。

Melting and chairman Yang hai said China，China is in the real estate industry in the development of the pains period，The higher the degree of specialization、On the subdivision of the industrial chain unit the better integration of resources and focus on advantage，The future development direction of high-end residential will is based on multidimensional basis to promote completely。