日前，由方兴地产与融创中国联手开发的北京望京·金茂府与亚奥·金茂悦两大新品在京亮相。去年北京高端楼市的两大赢家金茂府与西山壹号院，分别由方兴和融创打造，此次双方强强联手推出两个全新项目，引起了业内的高度关注。业内人士指出，这种通过优势互补谋求产品升级的合作模式，将成为房地产市场发展的新趋势。

a，By FangXing real estate with China and the Beijing jointly developed with the JinMaoFu · wangjing, Leo JinMaoYue two big new appearance in Beijing。High-end property market in Beijing last year the two big winners JinMaoFu and west mountain-# 1，By FangXingHe melts and build respectively，The both sides launch two big mergers a new project，Has caused industry interest。Industry insiders point，This through the advantage complementary seek product upgrades models of cooperation，Will become the new trend of development of the real estate market。

　　从万科与五矿联手在河北香河拿地、绿城携手华彬攻占上海房地产市场，到富力、合景泰富、雅居乐、世茂四大开发商联手在天津造城……近几年来，房企联手拿地、联合开发的模式蔚然成风。

From vanke and minmetals collaborate in hebei xianghe give land、Green city on the Shanghai property market to capture pine valley，To FuLi、$JingTai rich、YaJu music、Shimao four big developers to build cities in tianjin......In recent years，Room with the enterprises to take、Joint development pattern come into fashion。

　　提起房企联手拿地，人们会立即想到这可以解决企业的资金问题。的确，由于严格的楼市调控，为了持续发展、规避风险，房企抱团取暖无疑是一个很好的生存方式。同时，从保利、融创、万科、富力等知名企业纷纷选择与自己同级别的房企联手可以看出，房企合作模式已经逐渐由“大小联合”、“强弱联合”向“强强联合”、“专业与专业联合”演变。

Mention room with the enterprises to take，People would immediately think of this can solve enterprise financing problems。indeed，Because strict control of the property market，In order to sustainable development、Avoid risk，Room BaoTuan heating enterprise is clearly a very good way。At the same time，Poly from、Melts and、vanke、FuLi, and other famous enterprises have the choice and oneself the other room with the enterprises can be seen，Room enterprises have gradually by cooperation mode“Size joint”、“Joint strength”to“Powerful combination”、“Professional and professional joint”evolution。

　　方兴地产与融创中国各具优势，两者的强强联合让业界充满了期待。方兴依托中化集团的央企背景，高端产业链遍及全国，融创是位列全国地产18强的专业高端住宅运营商；方兴是去年北京单盘销售冠军金茂府的操盘者，融创的西山壹号院去年也取得了半年销售30多亿元的佳绩。方兴与融创在去年底联合拿下北京来广营B1—B3地块后表示，要将其打造成超越金茂府与西山壹号院的更高层次的产品。

FangXing real estate with China and with different advantages，Both the power-and-power union let the industry have a lot to look forward to。FangXing rely on sinochem corp of scholars from renmin background，High-end industry chain throughout the country，Harmony and in the national real estate is 18 strong professional high-end residential operators；FangXing is single plate in Beijing last year JinMaoFu sale champion of the operations，The melting and west mountain-# 1 last year also made a half year sales more than 30 $one hundred million MEDALS。FangXing with and joint scored Beijing at the end of last year LaiGuangYing B1-said after the B3 plot，To made it into JinMaoFu and beyond-# 1 xishan higher level of production。

　　随着时代的发展，房地产企业强强联手的模式得到了主流企业的认同。“尺有所短，寸有所长。实力再强的企业也有它的短板，比如，统一开发模式缺乏灵活性，产品打造难言个性化等。把各自具有的独特优势集中在一起，强强联手之后各展所长，这种开发模式将给项目品质带来极大的提升。”业内资深人士表示。

With the development of The Times，Real estate enterprise win-win team got the mode of mainstream enterprise identity。“CheYouSuoDuan，CunYouSuoChang。Again the strong strength of the enterprise has its short board，For example，United development mode and lack of flexibility，Create personalized products such as dumb。The unique superiority of the respective together，The director of the exhibition after big mergers，This development mode will give project quality bring great ascension。”Senior people in the industry say。

　　融创中国董事长孙宏斌认为：“中国房地产行业正处于发展中的阵痛期，专业化程度越高、产业链划分越细，越有利于整合资源和提升项目品质。”

Melting and chairman Yang hai think China：“Chinese real estate industry development is in the pains period，The higher the degree of specialization、The fine industrial chain division，The more help to integrate resources and improve project quality。”

　　方兴地产相关负责人表示：“出于对产品升级需求的考虑，企业选择战略合作伙伴时一定要具有高度前瞻性的眼光，要选择与自身实力相当，能够实现优势互补的企业进行合作，而融创中国完美地契合了这些标准。方兴的绿色科技产品理念与融创对生活方式的深刻理解可以互补，能通过软实力与硬实力的结合，从而实现产品品质的飞跃。”

FangXing real estate officials say：“For the demand of the product upgrades to consider，Enterprises to choose the strategic cooperation partners sure to highly forward-looking vision，Want to choose their own strength and quite，Can realize the advantages of each enterprise cooperation，And China's perfect harmony and agreed with these standards。FangXing green technology product concept with and a deep understanding of the way of life can be complementary，Can through the soft strength and the combination of hard power，The quality of the products so as to realize the leap。”

　　业内人士认为，知名房企合作开发能给品牌影响力带来迅速扩大的效果，给消费者带来信心。房企合作建房可以优势互补，打造的产品更让人放心。 （周 娜）

The personage inside course of study thinks，Well-known enterprises cooperative development can give room brand influence to bring the rapid expansion of effect，Brought to consumer confidence。Room enterprises collaboration builds a house can advantages，Make products more let a person be at ease。 （Weeks,）