7月房地产数据更加验证了房地产随着仲夏愈加火热起来；也验证了房地产调控到了更加关键的地步。从交易量来看，7月54个主要城市新房签约量再创新高，有望达28万套，环比增长7%，北京二手房成交量涨超100%，创18个月新高。从价格来看，自6月止跌后再次环比上涨，同比跌幅比上月缩小0.13个百分点，开发商纷纷趁势取消折扣、上调房价。从城市看，7月份北京、上海等十大城市住宅均价为15470元/平方米，环比上涨幅度为0.27%，环比上涨的城市集中在二三线城市，且涨幅明显高于一线城市。另一值得注意的现象是，市场、民众对房价走高的预期继续升高，对调控流产的担心在增大。

July real estate data verified with more real estate midsummer increasingly hot up；It also proves real estate to the point of control is more critical。From trading to see，July 54 main city of new signing hit a new high，Is expected to reach 280000 units，Annulus comparing growth of 7%，Beijing secondhand the room up over 100% volume，Gen 18 months high。From the point of the price，Since June, after rising annulus reason again，Year-on-year drop down to 0.13% than last month，Developers have certain trendency cancel the discount、Raised prices。From the city to see，In July, Beijing、Shanghai ten cities housing average price for 15470 yuan/square metre，Annulus comparing rises to 0.27%，Annulus comparing to the rise of the city focused on two, three lines city，Rise and significantly higher than a city。Another note is the phenomenon，market、People go to the house of the high expectations continue to rise，To control the worry about abortion increase。

　　更加值得注意的是，地方与中央在调控中的博弈在加剧。有明目张胆、堂而皇之放松调控政策的，如有的城市公然公开放松限购政策，而至今无人问津问责；也有捉迷藏般悄悄取消限购政策的。现在看来，楼市调控成败与否，房价能否合理回归，关键看能否管住、叫停地方政府放松楼市调控的行为。

More attention is，The local and central in control of the game in the worse。A blatant、Relax regulation policy pronouncement，If some city public 限购 policy publicly to relax，Yet no one bothers to accountability；Also have a cancellation policy 限购 quietly to hide and seek。Now it seems，Property market success or failure of regulation，House prices can reasonable regression，The key to look whether under control、To stop the local government to relax regulation of the property market behavior。

　　首先，不仅要口头重申、文件要求、会议强调不动摇，而且要拿出实际行动履行不动摇的诺言，比如：迅速叫停某些地方公开放松限购政策的行为，并追究取消限购政策的责任。不动真刀真枪震慑不了地方政府，取信不了民众，改变不了市场预期。

first，Not only to oral repeated、Documentation requirements、The meeting stressed not be moved，And should take actions to not be moved promise，For example：Stop quickly some parts 限购 relax the behavior of public policy，And 限购 policy responsibility shall be investigated for cancellation。Still stunned by local governments not'd，Don't trust the people，Change market expectations。

　　其次，旨在抑制投机投资的限购限贷政策应该加码。各地给限购政策附加的一些条件应该清除，严格按照户籍既认房又认贷，严格执行限购令。限贷政策上，不妨对第二套以上住房贷款再次提高首付比例，加大惩罚性利率力度。

second，Aimed at curbing speculative investment 限购 limit credit policy should pyramid。To 限购 policy around some of the additional conditions should be cleared，In strict accordance with the census register and recognize that both room loan，限购 strict implementation of the order。Limit credit policy，Might as well to the second set above housing loan down once again improve proportion，Punitive interest rates increase strength。

　　再次，要发挥税收政策的调控作用，有必要推出房产保有环节的税收，即开征房产税。房产税在上海、重庆已经试点一年有余，到了总结试点经验，着手推出的时候了。基本设想是：房产税在全国全面推出，与限购限贷并行一段时间。待房价彻底回归合理价位，调控取得决定性成效后，限购限贷政策逐步淡出，由房产税替代限贷限购政策，使得抑制投资投机性需求彻底回归到经济手段上。当然，房产税的全面推开要充分考虑现状和保证民众的基本居住需求与改善性需求，比如：可以对第三套以上住房征收房产税等。同时，房产税收入应该专款专用、专项列支，主要用于建设保障性住房的财政投入资金。

again，To play the regulation effects of tax policy，Necessary to keep the tax rolls out real estate link，That is collecting the house property tax。Real estate taxes in Shanghai、Chongqing has pilot more than one year，To summarize pilot experience，Begin to promote。Basic idea is：Real estate taxes in the national comprehensive launched，And 限购 limit credit parallel for a period of time。House prices reasonable price return to thoroughly，Regulating has decisive results，限购 limit credit policy gradually fade out，The house property tax credit 限购 policy alternative limit，Make the speculative demand lowers investment return to economic means completely。Of course，Real estate taxes should be fully considered the full implementation of current situation and ensure the basic living demand and people improve sexual needs，For example：The third set of above of housing impose house property tax, etc。At the same time，Real estate tax into should earmarking、Special row，Mainly used for construction of affordable housing financial investment funds。

　　最后，对于房价上涨过快，出现地王的城市，考虑取消房屋预售制度，从资金链条上彻底遏制开发商折腾调控政策，炒涨市场房价的行为。

finally，For house prices rose too quickly，The city star appeared，Consider canceling a house to open to booking system，From the fund chain thoroughly contain developers do STH over and over again control policies，Stir up the behavior of market prices。

　　总之，7月份房价环比又现上涨，告诉我们调控政策到了再次下猛药的时候了。

In short，In July, rising house prices annulus comparing again now，Tell us to control policies under the potent medicine again。

　　（余丰慧 作者是知名财经评论员）

（YuFeng hui the writer is well-known financial commentators）