本周，从报纸上看到一则消息，据说“人类已经无法阻挡”的海底捞也开始进军商业地产。四川简阳（县级市）当地政府给了海底捞一块商业用地，海底捞正在规划20万平方米的商业综合体。暂且不论这个消息的真假，但餐饮企业涉足商业地产领域，海底捞并不是第一个吃螃蟹者。

This week，See a message from the newspaper，It is said that“Human beings have been unable to stop”Out of the sea is also a foray into commercial real estate。Sichuan jianyang（county）The local government to get a piece of the commercial space，Out of the 200000 square meters of business planning is complex。No matter the news for the true and false，But catering enterprises involved in commercial real estate，Remove the was not the first to eat crab person。

　　随着国内部分餐饮集团的资本实力的壮大，吴地人家、眉州东坡、便宜坊、翔达、狗不理、小肥羊等等，这些餐饮企业此前均有涉足商业地产，或将购置的房地产用以经营，或出租，寻求集团固定资产的利益最大化。在笔者看来，餐饮企业涉足商业地产更多的是在为走另一条路而做准备，比如上市。

As part of the group of domestic food capital strength expanding，Wu family、Eyebrow slope of state、Cheap fang、XiangDa、Dog ignore、Little sheep, and so on，These catering enterprises are involved in previous commercial real estate，Or will buy the real estate used to operate，Or rent，The group of fixed assets to seek to maximize profits。In the author looks，Catering enterprises involved in commercial real estate more is in for the other way and preparation，Such as listed。

　　众所周知，在面对食材成本上涨、招工难的问题，在市场上站稳脚跟的大牌餐饮企业在努力推陈出新，急于融资缓解困境。但餐饮企业一直存在上市难的问题。比如著名的俏江南，IPO大半年后仍无一点消息。在增长率、净资产、盈利水平等方面，餐饮企业面临更多的门槛。一旦涉足商业地产后，对于餐饮而言，就可拓宽企业的业务范畴和盈利空间，为上市增添更重的砝码。这对于商业地产市场而言，有可能掀起新一轮的投资高潮。但如此一哄而上的现象,却让眼下蓬勃发展的商业地产前路暗藏更多的挑战。

As is known to all，In the face of rising cost of ingredients、Hire the difficult question，A firm foothold in the market of big shop sign catering enterprises in the new effort，Anxious to ease the plight of financing。But catering enterprises listed there has always been a difficult problem。Such as famous qiao jiangnan，Still no point after the IPO redeemed news。In the growth rate、Net assets、The profit level, etc，Catering enterprises face more and more threshold。When dealing with commercial to postpartum，As for food，Can broaden the enterprise business category and profit space，To add more heavy weight listed。For the commercial real estate market is concerned，May starting a new investment climax。But so YiHongErShang phenomenon,But let the booming business to prenatal road hidden more challenges。

　　当然，随着城市的发展,商业地产的需求也将进一步扩大，尤其是二三线城市，商业地产还有很大的发展空间。可对于并没有太多商业地产投资经验的开发商来说，盲目跟风做大做强商业项目并不是一件好事。与常规住宅项目不同，商业地产议价能力相对要强，风险要小，但成本高，操作难度也大，对企业资金运转能力、资源整合能力的要求相对较高。同时，商业地产的项目好坏与后期经营有着直接的关系，而后期经营是否能够良好地进行，这对前期的定位规划又有很高的要求。

Of course，With the development of the city,Commercial real estate of demand will also be expanded further，Especially the city three line，Commercial real estate to have the very big development space。But to do not have too much commercial real estate investment experience for developers，Blindly follow suit and commercial projects and is not a good thing。And the conventional residential projects are different，Commercial real estate bargaining power relative action，Risk to small，But the high cost，Operation difficulty，For enterprise capital operation ability、Resource conformity ability requirements relatively high。At the same time，Commercial real estate project tracking and later business has a direct bearing，And later a good business if it can，This is the location of planning and have high requirements。

　　商业地产作为一种沉淀型的资产物业，并不是有资金就能成功的项目，只有商业地产开发商科学规划，合理定位，投资者抱着投资而不是投机的心态，这样的发展才更为持久，才是一种可持续的发展。

Commercial real estate as a kind of precipitation type of property assets，And not have the funds to the success of the project，Only commercial real estate developer scientific planning，Reasonable positioning，Investors holding the investment, not a speculative mentality，This development to more sustained，Is a kind of sustainable development。