2012年时间过去了一半，西安楼市的期中考试也落下帷幕，既然是期中考就会有个座次排行，本报近期将推出专题进行解读。

2012 years in the past half，Xian property market midterm exam is off the beaten track，Since it is the midterm exam will have a seating ranked，This newspaper recently will launch project approaches。

　　2012年上半年，楼市调整坚持不动摇，楼市调控一直从紧。在这样的大环境下，西安楼市陷入一场博弈，买卖双方都过得不轻松，而最受消费者关注的依然是房价。自“金三银四”带来暖意之后，紧随其后的“红五月”表明市场正在逐步回暖，六月份更是淡季不淡，以刚需楼盘为主打产品的企业销售业绩一路上升，可以这样说，市场的回暖离不开刚需这支主力军。

In the first half of 2012，Housing adjustment to not be moved，Property market regulation has been tight。In such circumstances，Xian property market into a game，Both parties are not easily，And the most popular consumer attention is still housing prices。since“Four establishments”Bring warm meaning after，Followed by“Red may”That market is gradually thaw，June is off-season not light，To just need to give priority to dozen of building products company sales performance to rise all the way，It can be said，The market of buoyancy cannot leave this one just need to force。

　　坚持楼市调控政策不动摇是上半年的主旋律，但是伴随着银行两次降息、贷款额度放宽等各种利好政策的推出，首置刚需成为最大的获益群体。不论是买家还是卖家，关注政策走向已经成为常态。但是，政策只能作为一种市场的导向，作为企业首先要关注的是产品本身的品质，而消费者也不应将注意力过分放在对政策的关注上，考虑自身实际情况，理性挑选产品才是真正的对自己负责。

Adhere to the property market adjustment and control policies, not be moved is the main melody during the first half of the year，But with two cuts bank、Loans relaxing and all kinds of good policy launch，The first place just need to become the largest benefit from the group。Whether the buyer or the seller，Attention to policy towards has become normal。but，Policy can only as a kind of the market orientation，As enterprise first to pay more attention to the quality of the product itself，And as consumers should not be too much attention on the attention of policy，Consider its actual situation，Rational choose products is the real responsible for yourself。

　　业绩“飘红”离不开政策微调，同样得益于开发商“以价换量”的营销策略。上半年的西安楼市，不少项目推出了四字开头的特惠房源，送面积、送物业、特价房等优惠同时占据了消费者的视线。在经过一轮降价之后，目前房价已经趋于平稳。首置刚需在持续放量之后，的确为楼市注入暖流，然而改善型刚需也逐渐显露出入市抄底之姿。

performance“Wave red”Cannot leave policy fine-tuning，Also benefited from the developers“To change the price of”Marketing strategy。The xian property market in the first half，Many project launched four words of the beginning of preferential suite，Send area、Send property、Special offer room and so on the preferential simultaneously occupy the consumer line of sight。After round after the price，The current price has reached a plateau。The first place just needs to continue after rare，Indeed for property market into the stream，However improve gradually revealed just need to type in the bottom of the copy of the position。

　　在国家对房地产政策调控不放松的情况下，西安楼市不断创新在上半年取得了较好的成绩，能够顺利通过中考的肯定是企业品牌化程度高、产品定位精细并迎合了市场需求，取得好成绩的也无需骄傲自满，因为更大的挑战还在后边；成绩差的也无需气馁，只需借中场休息之际，快速梳理自身，找出问题症结，及时调整，或在下半年取得满意的成绩，给自己在2012年交上一份满意的答卷。

In the country of real estate policy control not to relax，Xian property market innovation in the first half of the year have achieved good results，To be able smoothly through the mid-term exam is certainly enterprise brand degree is high、Product positioning fine and cater to the market demand，Success also need not get complacent，Because of the greater challenges still in the field；Record bad also need not be discouraged，Only by the break，Fast comb their own，Find out the crux，Adjust in time，In the second half or obtain satisfactory results，Give yourself in 2012 in a satisfactory results。

　　记者 周军 杨也

The reporter Yang hui xue.a novel algorithm