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[8.1]8月第一天南京楼市“遇冷” 认购成交双量下滑--亲稳舆论引导监测室
2012-08-10
南京楼市认购量在昨天(7月31日)出现下跌后今天继续下行,而成交量也有所下滑,八月的南京楼市显示出了“低开”的态势。从库存量来看,南京全市的库存也回升到了47066套,不仅让人猜测之前一直并未到来的“淡季”是否会在8月出现。
Nanjing property market subscribe amount yesterday(July 31,)After a fall in the continues today to the downside,And volume slipped,August nanjing shows the property market“Low open”situation。From inventory to see,The city of nanjing stocks rebounded to 47066 sets,Not only let people before the arrival of speculation has not“off-season”Whether it will appear in August。
南京网上房地产数据显示,截至8月1日19:50,南京楼市当天共认购商品住宅123套,成交201套,与前一日的数据相比(认购234套,成交296套),认购量下降近5成,成交量下降3成多。
Nanjing online real estate data shows,As of August 1, the word,Nanjing property market of the commodity residential house subscribe of 123,Clinch a deal of 201,And the day before than data(234 sets subscribe,Clinch a deal of 296),Subscribe to decreased nearly 5,Volume three into decline。
当日行情分析: The same day quotation analysis:
虽然今天整体形势遇冷,但两江板块依然挑起了大梁。江宁板块今天以41套的认购成绩拔得头筹,而江北板块则以1套的微弱差距紧随其后。今天销售排行榜的前三位均被来自江北的楼盘所占领,而勇夺头名的是江北老盘金盛田铂宫项目详情业主社区相册样板户型视频地图。据悉,该楼盘的均价为7500元/平米,今天该盘上传了07幢21套的认购数据。虽然开发商表示目前已经售罄,但从网上房地产的数据来看,目前该楼盘仍然还有少量的可售房源。
Although the overall situation encounter cold today,But two rivers and plate still provoke girders。Today in jiangning plate 41 the subscribe of scores of topped the,And, with a 1 set of jiangbei plate followed by a weak gap。The list of today's sales before the three were from jiangbei buildings of capture,And won the top is old dish JinChengTian platinum jiangbei palace project details owner community model family photo album video map。It is reported,The average price of building for $7500 / square meters,Today the dish uploaded the building the subscribe of 21 of the data。Although developers said there is already sold out,But the real estate data from the Internet to see,At present the building still have a small amount of can while source。
同样来自江北,并在销售排行榜上名列前茅的还有六合的荣盛兰亭苑项目详情业主社区相册样板户型视频地图。该楼盘于6月16日开盘,并推出了限时特价6354元/平米,这一价格基本触及江北的“谷底价”,而90-125平米的户型也是受到了购房者们的关注。
Also from jiangbei,And in one of the top sales charts and the liuhe garden project details lanting rongsheng owner community model family photo album video map。The project opened on 16 June,And introduced a limit on sale 6354 yuan/m2,The basic price touch of jiangbei airport“Rock bottom price”,And 90-125 square meters door model is also being the person that buy a house of their attention。
江北板块抢占前三甲,“竞争对手”江宁虽不甘心,却也只能尾随其后。今天江宁板块共有三家楼盘上榜,其中骏景华庭项目详情业主社区相册样板户型视频地图以其7月1号后现房的优势抓住了许多“急性子”购房者的心。今天,该楼盘上传了15套的销售数据。从网上房地产的楼盘销售公示来看,目前该楼盘还有近三成的可售套数。
Jiangbei plate before the race to the top three,“rivals”Although unwilling jiangning,But also can tailgate afterward。Today there are three buildings jiangning plate list,Ascot project details of Minneapolis community model family photo album the video the map to the July 1, the advantages of the house caught many“Quick temper”The heart of the person that buy a house。today,The project for 15 sets of sales upload data。From online real estate building sales public and see,At present the estate and nearly thirty percent of the cycle of commercially available。
紧随“现买现住”的骏景华庭项目详情业主社区相册样板户型视频地图之后的是位于江宁三山板块的纯新盘中航樾府项目详情业主社区相册样板户型视频地图。该楼盘经过前期户外大牌及大型活动等渠道的强势宣传,蓄水非常充分,在上周开盘后吸引了约800组客户到场。虽然在开盘当天并没有公布销售数据,但网上房地产基本是在同步上传认购数据。截至今天,该楼盘已经上传了约300套左右的认购数据,同时,也开始了认购转成交的过程。
followed“Now buy now lives”Ascot project details of Minneapolis community model family photo album the video is located in the map of the plates jiangning three mountain pure XinPan catic Yue house project details owner community model family photo album video map。The project after the big outdoor activities and large channel such as the strength of the propaganda,Water storage for very good,In the last week after opening attracted about 800 set of customers to show up。Although in the opening day and not announced sales data,But the online real estate basic is in synchronous upload subscribe data。By today,The project has been uploaded the about 300 sets of data about subscription,At the same time,Also began the process of turn subscribe to clinch a deal。
面对8月初的“冷淡”开场,南京房地产开发建设促进会秘书长张辉表示开发商若真正面对“淡季”,则应该转变营销观念。“品牌时代下,培育种子业主,对于意图长线发展,甚至打造百年老店的开发商而言,已经愈发重要和日益紧迫。”张辉分析,老业主的重复购买和推荐购买正在日益成为楼盘销售的客户基石,老业主的口碑传播效果也越发超越商业化的推广渠道。
Facing the early August“cold”opening,Nanjing real estate development and construction promotion association secretary-general said there if developers really facing“off-season”,It should change the marketing concept。“Brand age,Breeding its seeds owner,For the long term development intention,Even build one hundred years of developers,Have ever more important and increasingly urgent。”Merchant tc analysis,The repetition of old owner to buy and recommend purchasing are increasingly become the foundation stone building customer sales,Old owner reputation spread beyond the commercialization of the more effect also marketing channels。
“所谓的品牌塑造,其实就是忠诚客户的培育过程,就是种子业主的培育过程。对于新进南京市场的开发商而言,品牌的真正落地,也是从老业主这里真正开始,任何交付之前的品牌落地不过都是前期的预热过程。”张辉表示。
“The so-called brand building,In fact is breeding process of loyal customers,Is the seed breeding process of the owner。The market for new nanjing developers,The real brand ground,Also from the old owner here a beginning,Any prior to delivery of the brand is the ground but preheated process。”Said there。
而对于目前的市场,网尚研究机构总经理、江苏省房协房地产研究所所长李智分析,目前的楼市依然处于“筑底期”,在南京这种属于高校城市化的城市中,刚需买房需求旺盛因此成交量也逐步飙升,而接下来的“金九银十”改善型购房者不太可能会大批量入市,房价大涨的行情不会出现,对购房者来说“入市时间”到了。(365地产家居网 杨瑞)
And for the current market,Nets is general manager of research institutions、The real estate association, director of jiangsu province room li zhi analysis,At present, are still in the housing market“The building of”,The urbanization in nanjing university in city belongs to,Just need to buy a house demand so volumes are also soaring gradually,And the next“Jin jiuyin 10”Improve type the person that buy a house is unlikely to mass market,House prices surged to an option does not arise,To the person that buy a house is“Entry time”to。(365 real estate home JuWang YangRui)
截至8月1日南京楼市可售房源情况 数据来源:网上房地产 As of August 1, nanjing housing market can source situation data sources:Online real estate
1、荣盛兰亭苑项目详情业主社区相册样板户型视频地图 1、Rongsheng lanting garden project details owner community model family photo album video map
兰亭苑目前在售2号楼观景高层,折后均价6700-6800元/平,所有房源均为一房一价,最低6400元/平左右,全款98折,按揭99折。户型面积为90-125左右。具体信息请咨询售楼处。
Lanting estates currently sold in the no. 2 top floor observation,Discount price 6700-6800 yuan/flat,All the houses are a room for a price,Minimum 6400 yuan/flat or so,All of the 98 fold,Mortgage is 99 off。Door area for 90-125 or so。Specific information please consult the sales department。
2、威尼斯水城项目详情业主社区相册样板户型视频地图 2、Venice water supply project details owner community model family photo album video map
威尼斯水城项目详情业主社区相册样板户型视频地图在售15街区房源,主力户型110-130不等,其中130三房限时特价7000元/ 起;花园洋房面积为93-137左右,折后均价约8500元/;底层复式一口价9000元/,8月6日起一口价10000元/。
Venice water supply project details owner community model family photo album sold in the video map 15 blocks suite,Main door model 110-130 dollars,130 of them on sale within three room 7000 yuan/up;Shanghai garden area for 93-137 or so,Average price discount about 8500 yuan /;The bottom price 9000 yuan/double entry,August 6, 10000 yuan/fixed up。
3、鸿意万嘉项目详情业主社区相册样板户型视频地图 3、Leong Italy WanJia project details owner community model family photo album video map
鸿意万嘉项目详情业主社区相册样板户型视频地图在售01、02、03栋房源,剩余五十多套房源,面积82、105、113、127平方米,目前优惠:82平方米房源可优惠80元/平方米,105、113平方米房源2万抵4万,127平方米顶跃房源附送车位、露台,剩余房源折后均价11000元/平方米。
Leong Italy WanJia project details owner community model family video map album sold in、02、03 building houses,More than 50 sets of remaining homes,Area of 82、105、113、127 square meters,Current preferential:82 square meters can discount suite 80 yuan/square metre,105、113 square meters houses over 40000 20000,127 square meters jump, expand the attached to the top of the car、gazebo,Remaining discount suite average price 11000 yuan/square metre。
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