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一线房企业绩齐飘红--亲稳舆论引导监测室
2012-08-11
“红五月”后,楼市热度不减,一直蔓延至六月、七月。数据显示,6月全国主要54个城市成交量达到了22.9万套,累计新房销售套数较5月增加10.4%;7月首周,全国一、二线城市的新房成交量也很乐观。
“Red may”after,Don't reduce heat property market,Has been spread to June、July。Data shows,June national main 54 city volume reached 229000 sets,Sales of new homes in a cycle of accumulated more may increase 10.4%;July first week,national、Second city of new home sales is very optimistic。
一线房企整体业绩同样呈现良好势头。保利6月销售金额和销售面积均创出历史新高,销售金额达155.15亿元,同比增长36.65%;万科6月实现销售面积122.4万平方米,销售金额133.2亿元;招商地产(000024,股吧)6月签约金额约45亿元,环比5月份增长50%,创下单月新高。
A line room overall performance also present enterprise good momentum。Poly June sales amount and sales area are a record,Sales value of RMB 15.515 billion,Year-on-year growth of 36.65%;China vanke June sales area of 1.224 million square meters,Sales of 13.32 billion yuan;Investment real estate(000024,Shares it)June contract volume of about 4.5 billion yuan,Month-on-month growth of 50% in May,Set a record high monthly performance。
7月12日,远洋地产也对外发布6月通讯,6月完成协议销售额约59亿元,环比大幅上涨约210%。远洋指出,六月销售大涨,主要由于公司已经提前为市场做好准备,以充足的适销资源锁定了客户。此外,6月份新推出的三个新盘也进一步带动了整体成交。
July 12,,Ocean real estate also released June communication,Complete agreement on June sales of about 5.9 billion yuan,Annulus comparing rose about 210%。Ocean points out that,June sales surged,Mainly because the company has prepared in advance in order to market,With plenty of marketable resources on customers。In addition,In June the launch of new three XinPan also further drive the whole deal。
今年上半年,远洋累计录得协议销售额约137亿元,同比去年上升11%,已完成全年270亿销售目标的50%。对此,远洋认为,销售见涨主要得益于公司具优势地位的城市贡献继续稳步增长。
In the first half of this year,Ocean cumulative record sales agreement about 13.7 billion yuan,Last year, up 11% year-on-year,Has completed throughout the year sales target of 50%。this,Ocean think,Sales rose thanks mainly to see the company has the advantage status of the city contribution to continue to grow steadily。
据悉,远洋6月上旬入市的远洋·万和公馆开盘当天即实现认购8.2亿,当月认购销售额逾12亿;而大连钻石湾项目开盘成交909套,成交金额达16.0086亿,位列2012年上半年单盘开盘业绩前三甲。此外,5月入市的武汉远洋庄园项目获武汉别墅销售额、销售套数、销售面积三冠王,且三项数据均超过亚军一倍以上。
It is reported,Ocean early June the ocean · and residence market opening day subscribed for 820 million is implemented,More than 1.2 billion sales that month subscription;And dalian ShiWan drill project open quotation clinchs a deal of 909,Clinch a deal amount to 1.60086 billion,In the first half of 2012 single plate before opening performance 3 armour。In addition,5 where the city of wuhan ocean manor in wuhan villa project sales、Sales cycle of、Sales area treble,And three data are more than twice as much as the runner-up above。
各大房企业绩飘红并非偶然。据专业人士分析,万科上半年采取相对稳健的发展策略,对推案、销售节奏的均衡把控,将外部变化莫测的环境因素对企业的影响降至最低。而恒大在今年的一季度采取战略收缩,进入4月份后紧抓市场回暖期,快速调整战略,果断出击,加大推盘量,保证了上半年销售面积冠军的位置。而远洋则在2012年初,即再次将目光锁定“品质”,立足产品、博弈市场。“未来房地产市场将逐步完善行业规范,产品力的提升,将是房企可持续发展的关键。2012年,远洋将致力于打造"五大标准、两大工程"品质管控体系。结合行业发展趋势,为社会创造更具价值的地产项目。”远洋地产集团总裁李明表示。
The big room enterprise performance wave red was not accidental。According to professional personage analysis,In the first half of the relatively steady vanke to development strategy,Pushing case for、Sales of the rhythm of equilibrium,Will the external the unpredictable environmental factor influence on the enterprise to lowest。And in this year's first quarter evergrande adopt strategic contraction,After the month into the 4 grasping market warms up period,, quick adjustment strategy,Decisive attack,Increase push dish quantity,Ensure the sales in the first half of the championship position。And the ocean in early 2012,That will lock eyes again“quality”,Based on product、Game market。“The future real estate market will gradually improve industry standards,The product of the force of ascension,The room is the key to the sustainable development of enterprises。2012 years,Ocean will be devoted to make"The five standards、Two big engineering"Quality control system。Combined with the development of the industry trend,To create more value for the society of real estate projects。”Ocean real estate group President li Ming said。
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