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经典双城 超大城市复合体 引领楼市热销--亲稳网络舆情监测室
2012-08-13
地址:人民西路与海源路交会处(西一中对面)
address:People's west road and the source and deeply(West across a)
在售物业类型:住宅、商铺
Sold in the property type:residential、shops
主力户型:住宅90.18—122平方米、商铺40—60平方米
Main door model:Residential 90.18-122 square meters、40 shops-60 square metre
价格:住宅:8000—9500元/平方米、商铺2.5—4万元/平方米
price:residential:8000-9500 yuan/square metre、Shops 2.5-40000 yuan/square metre
最新动态:项目预计8月底或9月初进行住宅和商铺的加推,同时将在近期举行大型的答谢活动回馈业主。
latest:Project is expected to late August or early September to homes and shops and push,At the same time in the near future will hold a large musical activities feedback to the owner。
开发商:云南经典房地产开发集团有限公司
developers:Yunnan classic real estate development group Co., LTD
建筑设计:英国CADI建筑设计
Architectural design:British CADI architectural design
景观设计:英国DLA设计事务所
Landscape design:British DLA design firm
全程营销:世联地产
Full marketing:The league real estate
全程推广:三英禾田广告院
Whole promotion:Three British hetian advertising court
销售业绩:6月30日,经典双城住宅开盘,推出的近300套房源两小时内全部售罄。7月7日,商业开盘再次售罄,7月21 日,商业第二批房源开盘同时售罄。7月28日,珺峰6座住宅开盘推出250套,即刻售罄。一个月开了4次盘,每次开盘都在短时间内售罄,可见经典双城的大商影响力。
Sales performance:June 30,,Classic Minnesota house open quotation,The launch of the nearly 300 sets of homes sold out all within two hours。July 7,Commercial open quotation sold out again,July 21,,The second batch of houses and commercial open quotation sold out。July 28,,Jun peak 6 a residential open quotation of 250 launch,Sold out immediately。A month away four dish,Every time opening all sold out in a short time,Classic big business is twins influence。
楼盘亮点 繁华商业撬动价值
Building window prosperous commercial move value
经典双城是人民路中轴沿线最大复合型项目,拥有占地1000亩的庞大规模,是集商务、办公、商业、休闲、居住为一体的综合建筑群体。其中,住宅面积200万平方米,商业面积100万平方米。在这里,医疗、教育等公共配套完备;交通十分便利,3大客运站、10余条城市宽敞路网、20余条快速公交车路线通达昆明城市东西南北中各个角落。
The twins are classic renmin road along the axis largest complex projects,Have covers an area of 1000 mu of large scale,Is set for the business、office、business、leisure、Live as one of the comprehensive construction group。Among them,Residential area of 2 million square meters,Business area of 1 million square meters。here,medical、Education and other public supporting complete;Traffic is very convenient,3 big passenger、Article more than 10 city road network and capacious、Article 20 rapid bus route in kunming city prudent thing north and south each corner。
同时,经典双城作为一个以商业为撬动点的超大复合项目,首创现代商业模式,其矩阵商业公园,集合了4个不同功能不同业态的综合体,每个综合体的业态划分都较为分明同时极具主题风格,其中包括有主力百货、儿童主题公园、大型影院、大型生活超市、大型餐饮广场及婚宴广场、洗浴中心、酒吧啤酒广场、大型水会、大型高端百货旗舰中心等九大商业业态,不管是儿童游乐、基本消费、高端消费还是家居生活,都足以给购房者、市民带来丰富的都市生活体验,形成昆明市民消费的核心商圈。
At the same time,Classic twins as a commercial for large complex projects move points,First modern business model,The matrix business park,Set of 4 different function of different formats Mosaic,Each complexes are more clear and divided into formats extremely styles,Including main department store、Children theme park、Large cinema、Large life supermarkets、Large food square and wedding banquet square、Bath center、Bar beer square、Large water will、Large high-end department stores such as center of nine flagship commercial,Whether children's amusement、Basic consumption、High-end consumption or household life,Are enough to give the person that buy a house、Citizens of city life experience bring rich,Form the core of kunming citizens consumption business circle。
除此之外,经典双城拥有独特新颖的规划设计理念,物业形态打破传统,立体交通、空中花园的设计让人耳目一新,其体量、影响力及发展空间将等于昆明的三市街+南屏街+顺城+正义坊+小西门+青年路等项目的综合。
In addition,The twins have unique classic novel planning design concept,Property form break traditional,Three-dimensional transportation、The air of the garden design lets a person finds everything new and fresh,The dimension、Influence and development space will be equal to the kunming's three city street + nanping city along the street + + justice fang + small Simon + youth project integrated。
必杀绝技 积极蓄客打品牌
Slay stunt positive storage play guest brand
在目前的市场情况下,刚需是购买群体的主力军,房企需要做的是在刚需饱和之前,抓住机会。“虽然目前市场中的机会少之又少,还有可能稍纵即逝,但只要坚定目标,不断地寻找方法,立刻采取行动,情况一定会变得更好!”经典地产销售总监沈艳琴说道。
In the current market situation,Just need to is the main force of groups to buy,Room enterprises need to do is just need in saturated before,Seized the opportunity to。“Although at present the market opportunity little little,And may be fleeting,But as long as the target firm,Keep looking for methods,Act immediately to,Situation will become better!”Classic real estate sales director ShenYanQin said。
而经典双城能取得今天这样动人的业绩,和经典双城的集群性大覆盖率的推广策略是息息相关的。在6月30日开盘的前期,近3个月的时间,经典地产就开始以多维、立体的宣传推广攻势,大范围、大辐射、密集地在各媒体集群投放品牌形象广告,增强市场受众信心,提高客户到访率和关注度。持续一段时间,在成功有效蓄水之后,经典双城开始举行集中式卖场开盘,通过现场集中挤压式的销售方式和现场热烈的气氛来调动客户的购买欲和行动力,达到最高效率的销售。
And the twins can obtain today such classic and performance,And the twins of clusters of classic promotion strategy is closely related to the coverage。In the June 30 in the early period of the opening,For nearly three months,Classic real estate began to multi-dimensional、Stereo promotion offensive,Big range、Big radiation、Closely in the cluster on the brand image advertising media,Enhance market audience confidence,Improve customer visit rate and attention。Over a period of time,Success in effective after water storage,Classic the twins to hold centralized stores open quotation,Through the concentration of the extrusion type and the scene of a way to sell to mobilize the customer to buy of the atmosphere and the action,At the highest efficiency sales。
小步快跑冲销量
Small step run blunt sales
在当前市场环境下,经典双城定位是大型的城市综合体项目,在销售上更需要注意销售策略的布局和把控,沈艳琴表示,在销售策路上,经典双城采用“小步快跑”的方式,把项目货包按照意向客户的需求,以分批次的形式部分顺序推向市场,避免大批房源同时推售给消费者带来选择压力,这也是经典双城销售获得成功的原因之一。
In the current market environment,The twins are large positioning classic urban complex projects,In the sale of more need to pay attention to the layout of the sales strategy and control,ShenYanQin said,In sales for the road,Classic the twins“Small step run”way,The project in accordance with the intention of bale customer needs,Several times in the form of the order of the market,Avoid large number of houses and sold to consumers choose to bring tyre pressure,This is classic the twins sales success of one reason。
其次,经典双城还拥有一支优秀强大的策划销售团队,在营销总监沈艳琴的带领下,经典双城开创了昆明首家夜间销售的楼盘,此举,不仅是业界营销方式的创新,更是经典双城人性化服务的体现,让客户在业余的时间能带家人来参观售楼部,了解项目信息,也在一定的基础上获得更多的潜在客户,为项目的热销奠定了基础。
second,Classic Minnesota also has a good strong planning and marketing team,In the marketing director of ShenYanQin lead,A classic Minnesota first night sales buildings of kunming,The move,The industry is not only the innovation of marketing mode,Minnesota is the classic of humanized service of embodiment,Let the customer in the spare time can take the family visit sales department,Understand the project information,Also in certain basis for more potential customers,The sell like hot cakes for project laid a foundation。
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