云南省丽江市泸沽湖省级旅游区管委会党办主任

Yunnan lijiang city lugu lake provincial tourist area the ac DangBan director

　　近年来，在住宅地产受“限”的背景下，旅游地产的开发热潮开始涌现。最新统计数据显示，今年一季度中国旅游地产总投资额约为2600亿元，占整个房地产投资的20%以上。相比一般的住宅，旅游地产最大的特点和优势在于它是旅游业和房地产业的无缝嫁接，故旅游地产的价值与周边风景价值成正比。但是，对于地处同一省辖行政区的旅游地产还好说，如果一个景区分属两个不同省辖的行政区，在管理上又各自为政，因差异而达不到统一化，这对同样跨省的旅游地产而言，无疑会因为景区管理上的矛盾而削弱其价值。

In recent years，In residential real estate by“limit”Under the background of，Tourism real estate development boom have begun to emerge。The latest statistics show，In the first quarter of this year China's tourism real estate a total investment of about 260 billion yuan，The whole real estate investment accounts for more than 20%。Compared with the general residential，Tourism real estate biggest characteristic and advantage is that it's tourism and real estate industry seamless grafting，The tourism real estate value and the surrounding scenery is proportional to the value。but，For the same provincial administrative region is located in the tourism real estate also to say，If a scenic area belong to two different of provincial region，In the management of and each does things in his own way，Because of the difference to reach the unification，The same across the province in tourism real estate，Will undoubtedly because of scenic spot management contradictions and weaken its value。

　　以位于四川、云南两省交界处的国家4A级旅游景区———泸沽湖风景区为例，以该湖中心为界，两侧分别归属于四川省盐源县和云南省宁蒗县。由于两省的协调管理机制尚不完善，由此产生了一些管理上的矛盾冲突。

In sichuan、Yunnan provinces border national 4 a grade tourism scenic spots --, lugu lake scenic area as an example，In the center of the lake is bounded，Both sides were attributable to YanYuanXian sichuan and yunnan better ninglang yi people autonomous county county。As a result of two provincial coordination management mechanism is not perfect，This caused some management conflict。

　　首先，两省对同一民族的划归结果不同。同一种生活习惯、习俗的摩梭人，在四川和云南却分别被人为划归为蒙古族和纳西族，由此，在对外宣传与旅游管理上就产生了冲突。

First of all，The two provinces to the same national put under different results。The same kind of life habit、Tradition of the customs of the，In sichuan and yunnan are respectively by human in the ranks of the Mongolian and the naxi，this，In foreign propaganda and tourism management on the conflicts between。

　　其次是政策的制订、实施，还有旅游区的开发、管理方式不同。同一景区采取不同的管理措施，行政上的分属和缺乏必要的沟通机制，导致景区内两个片区政策、管理体制的不一致。

The second is the formulation of policy、implementation，And the development of the tourist area、Management way different。The same scenic spot adopt different management measures，Administrative belong to and lack of necessary communication mechanism，Lead to scenic two area policy、Management system is not the same。

　　最后是利益分配机制不健全，导致各自都在乎追求短期效益，影响到景区环境的长期保护。如果全然不顾保护环境，都用扩大游客流量的方法来增加自己的收入，长此以往，景区的环境必然会遭到不可逆转的破坏，相关的开发行为更无从谈起。

The interest distribution mechanism is not sound，Lead to each care about the pursuit of short-term benefits，Affect the long-term environmental protection。If the exclusion to protect the environment，With expand the tourists flow method to increase their income，In the long run，The environment will was irreversible damage，The development of the related behavior more mentioned。

　　而随着泸沽湖景区设施的逐步完善和名声的不断扩大，如何统一协调管理好景区，对四川、云南两省以及跨省的旅游地产来说越显重要。笔者认为，加强和突出政府在合作机制建立过程中组织、协调和引导的作用，可从根本上打破眼前格局，彻底改变不同行政区相对独立、各自为政的局面。两省应积极树立“区域联动、资源整合、优势互补、合作共赢”的理念，在资源的立法保护、统一管理和旅游发展等方面加强合作，力争做到在环境保护方面实现协调统一，在旅游开发建设上各展特色。同时，双方应建立不同层级的磋商协调机制、旅游市场长效监管机制和旅游宣传促销机制。具体而言：

And with the lugu lake scenic spot facilities gradually perfect and fame continues to expand，How to unified coordination management good scenic spot，In sichuan、Yunnan province and two across the province tourism real estate is more important。The author thinks that，Strengthen and prominent government in the process of building organization cooperation mechanism、Coordinate and lead role，Can radically break eyes pattern，Completely change different administrative region relatively independent、The situation of each does things in his own way。The two provinces should actively set up“Region linkage、Resource integration、Have complementary advantages、Win-win cooperation”concept，In the legislation to protect the resources、Unified management and tourism development strengthen cooperation，Strive to accomplish in environmental protection to realize harmonious and unified，In the construction of tourism development on the exhibition features。At the same time，Both parties shall establish different level consultation coordination mechanism、The tourist market long-term supervision mechanism and tourism promotion mechanism。In particular：

　　首先，四川、云南各自在泸沽湖景区的管委会必须统一品牌定位和管理制度。

First of all，sichuan、Yunnan, respectively, in lugu lake scenic spot of the ac must be unified brand positioning and management system。

　　其次，要建立信息共享机制。对于非一体化的旅游区内部各行政区的合作而言，合作关系的形成和巩固要求各合作方在经济信息上对称。各地政策和相关措施的尽可能公开，可使任何一方增加旅游合作中的可预测性，最大限度地减少由于信息交流不畅而导致的合作风险。

secondly，To establish information sharing mechanism。In the integration of tourist area of every internal administrative region for cooperation，The formation of the cooperative relationship and consolidate the requested each partner in economic information symmetry。All policies and related measures as open as possible，Can make any one party increase tourism cooperation of predictability，Minimize because information exchange impeded and lead to the risk of the cooperation with the。

　　再其次，要建立旅游合作的利益补偿机制。目前，双方的景区管理部门虽然也有定期联席会议协商机制，但仅靠合作中的诚信不能维持长期合作局面，因此，需要有一种促进合作的利益补偿机制。

third，To establish the cooperation of tourism benefit compensation mechanism。At present，Both sides of the scenic area management department though there are also regularly joint conference consultation mechanism，But only on cooperation in good faith can't maintain long-term cooperation situation，therefore，Need to have a promote cooperation benefits compensation mechanism。

　　最后，还要建立旅游合作的行为约束机制。为防止区域旅游合作中的机会主义行为，保障区域旅游合作关系的健康发展，必须建立一种合作的行为约束机制。

finally，To establish the cooperation of tourism behavior restraint mechanism。To prevent the regional tourism cooperation in the opportunism behavior，Safeguard regional tourism cooperation relationship healthy development，Must establish a cooperative behavior restraint mechanism。

　　对于正在突飞猛进的旅游地产而言，面对跨省的旅游景区时，要想保住景区价值在旅游地产价值链中的分量，景区的统一化管理显得尤为重要。对希望通过跨省景区旅游业投资拉动各自经济增长的地方政府而言，解决景区的统一化管理问题，比提供其他的鼓励政策更能打动开发商和投资者的心。

Trying to advance by leaps and bounds in the tourism real estate，In the face of the cross province when traveling scenic area，If you want to keep the value in the tourism real estate of the value chain component，The unification management is particularly important。To hope that through across the province scenic tourism investment pull their economic growth for the local government，To solve the unification management problem，Other than providing encouragement policy can move more developers and investors heart。