近期，远洋地产对外发布消息称，今年上半年远洋累计取得协议销售额约137亿元，同比上升11%，已完成全年270 亿销售目标的50%。据知情人士透露，在近期远洋地产内部的半年总结会上，远洋地产总裁李明以及执行总裁王晓光对公司上半年的业绩持肯定态度。

recent，Ocean real estate foreign said in a news release said，In the first half of this year ocean accumulation obtain the agreement sales of about 13.7 billion yuan，Up 11%，Throughout the year 27 billion has been completed 50% of the sales target。According to informed sources，In the recent ocean real estate internal summing-up meeting half a year，Ocean real estate President li Ming and executive chairman wang xiaoguang to the first half of company performance held a positive attitude。

　　137亿元的销售额，是远洋地产启动大变革后呈上的成绩单。

Sales of 13.7 billion yuan，Is ocean real estate start after big bang is a transcript。

　　然而，摆在远洋地产面前的事实是，曾经端坐京城第一把交椅的远洋北京，正在吞咽前两年投资失误种下的恶果。在这137亿元的销售额中，北京区域仅贡献了约38亿元。与前三名已有很大距离。

however，In ocean real estate is the fact that before，Once sit up city the NBA's ocean Beijing，Are swallowing before two years investment mistakes kind of scruples。In this 13.7 billion yuan in sales，Beijing area contributed only about 3.8 billion yuan。And the former three've already had a big distance。

　　要想追赶也不容易。自去年开始，除了中服商业地块外，远洋地产未能在北京添得一幅住宅地块。上半年，在北京仅有远洋万和公馆一个纯新盘开售；下半年，除了老盘后期，远洋地产在北京将面临无新盘开售的局面。

If you want to pursue is not easy。Since the start of last year，In addition to traditional Chinese clothing business block outside，Ocean real estate in Beijing to add a picture of residential block。In the first half of，In Beijing only ocean and mansion a pure XinPan open sale；Second half，In addition to the late old plate，Ocean real estate in Beijing will face no XinPan open sale situation。

　　远洋地产大裁撤

Ocean real estate big cut

　　许多远洋人都对去年年底的公司年会记忆深刻。“那场年会，我们开得很悲痛。为了稳定人心，李明特意发了言。李明说，大家都是远洋的老人了，都是远洋的功臣。在企业需要变革的时候，希望大家能够给予理解和支持。远洋需要你们，无论什么时候远洋都会给大家一个交代。”李明的一番话，让很多远洋的员工都哭了。

Many ocean to the end of last year's annual dinner memory deep。“The annual meeting，We open very grief。In order to stabilize the，Li Ming specially made a speech。Li Ming said，Everyone is ocean old man，The hero is ocean。In the enterprise need to change the time，Hope everybody can give understanding and support。Ocean need your，Whenever ocean will give everyone a metasomatism。”Li Ming's words，Let a lot of ocean the employees wept。

　　李明的这场发言，其实是远洋地产内部大规模架构调整的序曲。据上述知情人士透露，当时推动这一大刀阔斧变革的“催化剂”是，“2011年年度销售任务没有完成。”

Li Ming's the speech，Is actually ocean real estate internal large-scale structure adjustment of the overture。According to the insider，When promote the drastic change“catalyst”is，“2011 annual sales task not finished。”

　　远洋地产备感沉重的，不是过去时，而是将来进行时。与很多房企不同，2009至2010年，远洋地产在北京、青岛、上海、杭州等地拿了多幅地王，大都将在今年集中上市。远洋地产高层深知，今年将是公司历史上最为严峻的一年。这是变革的内在动力。

Ocean real estate was heavy，The past is not，But will be doing。And a lot of room to different，From 2009 to 2010，Ocean real estate in Beijing、Qingdao、Shanghai、Hangzhou, took the image left，Most of this year will be in focus listed。Ocean real estate high-level knows，This year will be the company history the most serious one year。This is the inner motive power of change。

　　按照李明在2011年业绩会上的公开说法，这场变革主要是对公司组织架构的调整。“主要是将公司原来的三级管理改为两级管理。过去我们是"总部—事业部—城市公司"，现在变成了"总部—城市公司"。调整目的是为了提升整个集团的管控能力及各个城市公司的综合管理能力，降低成本，提高效率。”

According to li Ming in 2011 performance at the public view，This change is mainly to the company organizational structure adjustment。“The company is mainly original level 3 management into two stage management。In the past we are the"Headquarters - division - city company"，Now becomes the"Headquarters - city company"。Adjust the purpose is to promote the whole group's control ability and the cities of the comprehensive management ability，Reduce cost，Improve efficiency。”

　　其中最大的变化是，撤销了北京事业部和东北事业部，北京的8个项目合并成4个项目公司。“今年年初就裁撤了30%。从最早的天津事业部大领导换人，到杭州事业部大领导换人，再到北京事业部的裁撤，如今海南事业部的大领导也换人了。”在远洋内部人眼中，这或许是一场有点“狠”的大清洗。

One of the biggest change is，Cancel the Beijing business department and the northeast，Beijing's eight project merged into four the project company。“The beginning of this year, a 30% cut。From the earliest tianjin division big leadership substitution，To hangzhou division big leadership substitution，To the department of Beijing canceling，Now the department of hainan great leadership and the substitution。”In the ocean insiders eyes，This may be a slightly“malicious”Big cleaning。

　　失守北京？

In Beijing？

　　目前远洋地产难以回避的问题是，其大本营北京市场的持续萎缩。

At present ocean real estate is unavoidable problems，The Beijing home market continues to atrophy。

　　今年上半年，远洋北京区域销售额为38亿元，仅占集团137亿销售额的27.7%。某网站制作的排行榜显示，前两年位居北京老大的远洋地产，上半年在北京仅排名第六位。

In the first half of this year，Ocean Beijing area sales for 3.8 billion yuan，Accounted for only 27.7% of the group 13.7 billion sales。A website production charts display，In the two years before Beijing ocean real estate，Only in the first half in Beijing ranked sixth。

　　拖累远洋地产的，正是其2009年至2010年间拿下的多幅地王。

Drag ocean real estate，It is the 2009 to 2010 won in the image left。

　　据了解，目前远洋地产北京在售的楼盘主要有远洋·万和公馆、远洋·LAVIE、远洋·傲北、远洋·天著、远洋东方公馆以及远洋一方。其中，远洋万和公馆和远洋天著均为当年赫赫有名的地王项目。

It is understood，At present ocean real estate Beijing in the sale building are mainly ocean · and mansion、Ocean · LAVIE、Ocean · proud in the north、Ocean · day the、Ocean east mansion and ocean party。the，Ocean and mansion and ocean day the year are the famous star of the project。

　　融创中国董事长孙宏斌是对地王最有发言权的开发商之一。他曾表示，有时一个地王就会掣肘房企的腾挪空间。所以，在竞拍万柳地王时，与中赫置地咬到最后的融创中国，最终选择了冷静退让。

Melting and China chairman ieee distribution planning working group report.radial distribution is the most left say one of the developers。He once said，Sometimes a left will impede the room to move STH to make space。so，There are in an auction to boss，And also the hittite bite by the end of the melt and China，Finally chose to calm compromises。

　　“远洋在北京市场，比我们想象中要萎缩得快。加上内部调整，远洋上半年离职率很高。最夸张的是设计部，几乎走了一半人。”上述知情人士称，听说有猎头直接拿着远洋地产的员工名单一个个打电话“挖人”。

“Ocean market in Beijing，Than we imagine to shrinking fast。Plus internal adjustment，In the first half of the ocean turnover rate is very high。The most exaggerated is design，Almost walked half。”According to people familiar with the above，Heard about headhunting directly with ocean real estate staff list each call“Dig people”。

　　尽管远洋地产高层没有明示，但不少内部员工在猜测，公司是否有意收缩北京战线？因为，自去年开始，在北京住宅用地市场上，就再也没有见到过远洋地产的身影。

Although ocean real estate high-level did not express，But many internal staff in forecast，If you are interested contraction Beijing front？because，Since the start of last year，Housing land market in Beijing，Have never seen ocean real estate figure。

　　（宗禾）

（ZongHe）