中新网8月15日电(财经频道 王槊)由京东针对国美苏宁发起的新一轮电商大战随着当当、易讯等企业的“乱入”，正演变为整个国内电商行业的混战。而诸多网民在等着热闹上演的同时，也半开玩笑半认真地呼吁国内的地产商也能加入这场价格大战，让房价也能实实在在地降下来。

Beijing, aug. 15(The financial channel king slimming)The jingdong according to gome suning launched a new round of electrical business war with dangdang、Yi, and other enterprises“Disorderly into”，Is the evolution of the whole domestic electric business industry melee。While many netizens waiting for lively stage at the same time，Also half kidding half seriously called on domestic real estate business can also join the price war，Let the house prices can also, truly, drop down。

京东大家电“三年零毛利”挑战国美苏宁 “美苏”宣布迎战 Jingdong everybody electric“Three years zero margin”Challenge gome suning “Beauty Sue”Declared against

　　8月14日上午10时许，京东商城董事局主席兼CEO在其认证微博上发布消息称，京东大家电三年内零毛利！如果三年内，任何采销人员在大家电加上哪怕一元的毛利，都将立即遭到辞退！他同时表示，从当日起，京东所有大家电保证比国美、苏宁连锁店便宜至少10%以上。随后刘强东又发一条微博，称即日起京东以每月不低于3000元月薪的价格在全国招收5000名“美苏”价格情报员，每店派驻2名。任何客户到国美、苏宁购买大家电时候，拿出手机用京东客户端比价，如果便宜不足10%，价格情报员现场核实属实，京东立即降价或者现场发券，确保便宜10%。

August 14 morning at about 10，Jingdong mall, chairman and CEO in its the authentication micro blog said in a news release said，Jingdong everybody electric three years zero margin！If three years，Let HeCai pin personnel in all electrical and even if a yuan margin，Will was immediately dismiss！He also said，From the date，Jingdong all everybody electric guarantee than gome、Suning chain cheap at least 10% above。Then LiuJiangDong and send a micro bo，Say will henceforth be amalgameted with monthly jingdong not less than 3000 yuan a month price in the national takes in 5000“Beauty Sue”Price agent，In two -。Any client to gome、Suning to buy everyone electric time，Out of cell phone use jingdong client tender，If less than 10% cheaper，Price agent field verification is true，Jingdong immediately depreciate or field hair voucher，To ensure that 10% less。

　　此两条微博一出，立刻在业内引发轩然大波。苏宁易购执行副总裁李斌先是在微博上表示“只有那些没有底气的企业才会在嘴上炒作低价，亏本赚吆喝先考虑自己能否活下去”，然而没过多久，其又在微博上称“保持价格优势是我们对消费者最基本的承诺”，并表示“从8月15日上午9时起，苏宁易购包括家电在内的所有产品价格必然低于京东，任何网友发现苏宁易购价格高于京东，我们都会即时调价，并给予已经购买反馈者两倍差价赔付”。

The two small bo a，In the industry immediately caused a storm in a teacup。SuNingYi purchase executive vice President li bin first in micro bo said“Only those without bottom spirit enterprise will be on the lips of hype low price，Sacrifice make call first consider you can live”，But before long，Its and in micro bo said“Keep the price advantage is our most basic commitment to consumers”，And said“Since August 15 9:00 am up，SuNingYi purchase include home appliances, all the price of a product to be less than jingdong，Any Internet found that SuNingYi purchase prices higher than jingdong，We will be immediate price adjustment，And to give purchased respondents two times the price difference settlement”。

　　国美电器的回应则更加直接。其官方认证微博称“废话不多说，明天9:00起，国美电器电子商城全线商品价格比京东商城低5%”。

Gome response is more direct。Its official the authentication micro bo said“Nonsense not say，Tomorrow the 9:00 a.m.，Gome electronic mall all commodity prices 5% lower jingdong mall”。

当当、易讯加入战斗 58同城、一得阁墨汁“打酱油” dangdang、Yi join the fight 58 city、Pavilion ink mark“Play soy sauce”

　　就在刘强东发出“挑战书”不久，当当网也宣布加入战斗。当当CEO李国庆在其微博上称：当当网手机，电脑和小家电等以及当当网国美在线大家电旗舰店全品种迎战！欢迎顾客货比三家！

In LiuJiangDong issued“challenge”soon，Dangdang network also announced join the fight。Dangdang CEO LiGuoQing in its micro bo said：Dangdang mobile phone，The computer and small home appliance, etc and dangdang gome online all electric flagship store all varieties against！Welcome customers shop around！

　　另一电商网站易讯网也不甘示弱，发布一条题为“"京东敢不敢和易迅比比价"易迅网致京东商城CEO刘强东先生的三点回应”的微博，称该网站将从9月开始掀起大规模整体促销，大家电和3C产品价格都将低于京东，并将定期发布自己和第三方价格监测报告。同时其建议京东“要和线上企业比价，而不要和线下企业比”。

Another DianShangWang station yi nets also not resigned to playing second fiddle，Release a titled“"Jingdong dare and rapid than ratio"YiXun nets to jingdong mall LiuJiangDong CEO Mr Response at 3 o 'clock”Micro bo，Say the web site will be lifted from the beginning of September mass integral promotion，Everyone's electricity and 3 c products prices will be lower than jingdong，And will regularly publish yourself and the third price monitoring report。At the same time its advice jingdong“Will and online enterprise ratio，And don't and offline enterprise ratio”。

　　有意思的是，除了上述电商企业之外，不少其他互联网公司甚至传统企业也跳出来“打酱油”。例如58同城网站CEO姚劲波发布微博称，58同城不参加此次电商大战，但“为了鼓励大家拼命购买，已开通二手家电转让绿色通道，欢迎大家将家里有用没用的电器用10秒针发布到58同城半卖半送，处理干净，腾出地方，添置明天可能的零元家电”。而墨汁生产企业一得阁则发布官方微博称，对于即将开始的电商价格大战，如果有人在消费过程中被算计了，愿意去刘强东和三家企业办公室门口泼墨的，“一得阁愿意免费提供墨汁”。

Interesting is，In addition to the above electric business outside the enterprise，Many other Internet companies are even traditional enterprise also jump out“Play soy sauce”。For example, 58 city website CEO YaoJinBo release micro bo said，58 city not to participate in the electric business war，but“In order to encourage everyone desperately to buy，Already opened second-hand appliances transfer the green channel，Welcome everybody will be home useful useless appliances with 10 second hand release to 58 city half sold half send，Processing clean，Make room for，Tomorrow may acquire the zero yuan home appliance”。And ink production enterprise is issued an official mark pavilion micro bo said，For the upcoming electric quotient of price war，If someone in the consumer process was summed up，Willing to LiuJiangDong and three enterprises at the door of the office of the PoMo，“Mark pavilion are willing to provide free ink”。

网民呼吁房企油企加入价格战 任志强：合为贵 Netizen called for room to oil enterprises to join RenZhiJiang price war：Close to your

　　这场史无前例的电商大战即将上演之际，诸多网民在看热闹的同时，也在微博上呼吁国内的地产商以及中石油、中石化也能效仿电商行业展开价格大战，把房价降下来。

The unprecedented electric business war is the stage，Many Internet users in the bullpen at the same time，Also in micro blog called on domestic real estate business and oil、Sinopec can also follow the lead of electrical business industry expansion of price war，The prices down。

　　网友“无名小海马”称：“我更想看到房企打价格战 那得多爽”。网友“时尚摄影师周京”则表示：“说心里话我还是比较喜欢中石油和中石化打价格战”。

Net friend“Unknown small seahorse”says：“I would like to see the room price war that enterprises much more comfortable”。Net friend“ZhouJing fashion photographer”, said：“To tell the truth I still prefer petrochina and sinopec price war”。

　　媒体网站财经网(博客,微博)也在其官方微博上表示：“一个灰常不现实的期待：明天，中国房地产业会出现比京东、苏宁、国美更如火如荼的价格大血拼。家电售销业不过才这三家，中国房企数万家，那将是怎样一场惊天地、泣鬼神、惨人寰、绝万世的未日之战啊”。

Media website financial network(blog,Micro bo)Also in its official micro bo said：“A grey often unrealistic expectations：tomorrow，China's real estate industry will appear than jingdong、suning、Gome is more like a raging fire price big shopping。Electrical appliances sale pin industry but just the three，China's room to tens of home，That will be how a startle、Make the gods cry、Miserably dies、Absolutely not, after in the battle of ah”。

　　除了普通民众的诉求外，一些名人也来“凑热闹”。创新工场CEO李开复在其微博上表示：房子愈卖愈贵。而电器愈来愈便宜。建议刘总(刘强东)开发一套这样户型的，进军房地产。央视著名主播张泉灵则在微博上对地产商任志强和潘石屹表示“网友各种盼着你俩打架降房价呢！”对于呼吁房企价格战一事，任志强回应称“他们是生产者没打，流通者先打？我们是合为贵”。

In addition to ordinary people outside the appeal，Some celebrity also came“Join in the fun”。Innovation workshop CEO kai-fu lee in the micro bo said：The more you sell the house。And electrical appliances more and more cheap。Suggest liu2 zong3(LiuJiangDong)Develop a set of this family，Enter the real estate。CCTV famous anchor ZhangQuanLing is in micro bo on real estate business RenZhiJiang and Mr Pan said“Net friend all looking forward to you two fight drop? House prices！”For calls for room to a price war，RenZhiJiang responded that“They are producers didn't play，Circulation first play the？We are close to your”。

学者质疑电商大战实为恶性竞争 刘强东：京东不差钱 Scholars have questioned electric business war actually LiuJiangDong vicious competition：Jingdong is not bad money

　　在电商大战引发的一篇欢呼叫好声中，也有人提出不同看法。知名学者马光远在其微博上认为“中国电器行业最可怕的竞争开始了”。他表示，如果京东真的能撑三年，三年之后，苏宁的累累白骨换来的，将是中国电器告别廉价时代。“消费者将为京东的疯狂买单”。

In the electrical contractor wars triggered a shout in JiaoHaoSheng，Also some people put forward different views。Famous scholars have MaGuang its micro bo says“China electrical industry the most terrible competition started”。He said，If jingdong really can stay for three years，Three years later，Su ning in the bones of change，Will is the China electrical equipment farewell cheap age。“Consumers will pay for jingdong crazy”。

　　马光远表示，这场战争虽然激烈，但一点都不好看！价格战掩饰的是中国电子商务这么多年商业模式和盈利模式的残缺，因而行业的进入门槛极低，为了扩大地盘，就只能用低价这种不可持续的手段。至于差异化的核心竞争力，服务水准以等，对中国的电商而言，实在有点高难度了。“一个不会游泳的人，除了狗刨还能做什么呢？”

MaGuangYuan said，The war is fierce，But is not pretty at all！Price war hide is China's e-commerce business model for so many years and profit model of incomplete，So industry into the threshold is extremely low，In order to expand site，Can only use low the unsustainable means。As for the differentiation of the core competitiveness，Service level to, etc，To China's electricity for business，It is a bit difficult for。“A person who can't swim，In addition to dog paddle what but also can make？”

　　对于价格战对资金的消耗以及投资者态度，刘强东在微博上表示其刚刚和股东开完会，今日资本、雄牛资本、KPCB、红杉、老虎基金、DST等几个主要股东全部参加，并对价格战一事知情。刘强东称，有股东表示“我们除了有钱什么都没有！你就放心打吧，往死里打！”

For price war to capital consumption and investors attitude，LiuJiangDong in micro bo said on the just and shareholders after the meeting，Today, capital、Male cow capital、KPCB、sequoia、The tiger fund、DST and so on several major shareholders to participate in all，And the price war informed。LiuJiangDong says，A shareholder said“We except rich have nothing at all！You can rest assured to play it，Play to the dead！”