浙江在线08月01日讯近段时间，为了缓解资金压力，嘉兴房企纷纷采取以价换量的营销策略，刺激市场需求持续释放，从而启动了一波中期行情，住宅销量连续数周维持在一个相对高位。据统计，过去一个半月，住宅周销量均超过300套，而上周又高达386套。

Zhejiang online October -, nearly period of time，In order to ease the financial pressure，Jiaxing room enterprises are taking to price in amount of marketing strategy，Stimulate the market demand for release，Thus launched a wave of medium-term market，Residential sales continuous weeks remain at a relatively high。According to the statistics，In the past one and a half months，Residential week sales are more than 300 sets，And last week and as high as 386 sets。

　　尽管房企促销拉低了房价，使得房价水平有所下降，但目前房屋的绝对价格依然不便宜。中国房地产指数系统百城价格指数对100个城市的全样本调查数据显示，6月份，嘉兴城区住宅均价为8557元/平方米，在全国地级(含)以上城市排名第23位。

Although room enterprises promotion down the price，That house prices level declined，But the present housing absolute price still don't cheap。China real estate index system hundred cities price index of 100 city full sample survey data show，June，Jiaxing city residential average price for 8557 yuan/square meters，In the national regional(contain)Above the city ranking 23rd。

气温升高 temperatures

楼市也跟着火 The property market also follow the fire

　　往年每到夏季，楼市销售就会相对清淡，今年却有点不同，天气热，楼市也跟着火。以上周为例，楼市销量再创一个月内新高，住宅备案销售386套，环比增长22.2%。

Every arrive the summer in previous years，The property market sales will be relatively light，This year it is a bit different，Hot weather，The property market also follow the fire。Last week as an example to，The property market sales hit a month high，Housing 386 sets the record sales，Link growth of 22.2%。

　　事实上，过去一个月，住宅销售一直较火，周销量都在300套以上，7月首周住宅成交315套，第二周卖了328套，第三周备案销售316套，上周售出386套，合计1345套。

In fact，Over the past month，Sales of residential properties has been a fire，Week sales are more than 300 sets，July first week residential clinch a deal 315 sets，The second week sold 328 sets，The third week 316 sets the record sales，Last week sold 386 sets，Total 1345 sets。

　　尽管7月住宅销量与6月差不多，但6月有端午房博会推动住宅销售，因此实际上7月份的市场行情远好于6月份，说明受宽松货币政策等利好消息刺激，房企以价换量的营销策略奏效了。若房企维持目前的营销策略，未来一段时间楼市有望持续走热。

Although July residential sales and June almost，But June have dragon-boat festival room expo to promote sales of residential properties，So in fact the July issue of the market far better in June，That is good news, such as looser monetary policy stimulus，Room enterprises to price in amount of marketing strategy worked。If the room to maintain the current marketing strategy，The next period of time the property market is expected to continue to heat。

　　除了住宅市场走热，商贸用房、写字楼也走出市场阴影，掀起一波久违的反弹行情。上周，商贸用房与写字楼备案销售131套，而此前一周更高，达188套，尽管上周销量环比下滑了不少，但周销量能超过100套也是今年少有的好成绩。

In addition to the housing market go hot，Business occupancy、The office also out of the market shadow，A wave of a rebound in prices。Last week，Commercial housing and office buildings for the record sales of 131 sets，And the higher the previous week，Up to 188 sets，Although last week sales link dropped a lot，But week sales of more than 100 sets is a rare good grades this year。

房价有所下滑 House prices slipped

但绝对价格不低 But the absolute price is not low

　　今年年初以来，受房地产调控政策影响，楼市一直低迷，直至今年6月下旬，市场在房博会刺激下才有了像样的表现。事实上，与其说市场受房博会刺激而反弹，不如说房企以价换量的营销策略推升了销量。为了提升销售业绩、回笼资金、激活市场，房企掀起了一波年中促销高潮，大打价格战，导致房价下行，住宅销量大幅抬升。

Since the beginning of this year，By the real estate regulation policy influence，Property market downturn has been，Until the late June，The market in room exposition to stimulate a decent performance。In fact，Rather than market is room expo stimulus and rebound，As room enterprises to price in amount of marketing strategy push up the sales。In order to improve sales performance、Withdrawal of funds、Activation market，Room enterprises caused a wave of years promotion climax，Big price war，Lead to house prices down，Residential sales rise sharply。

　　尽管市区房价有所下滑，但绝对价格并不低，很多市民依然感觉购房压力很大。中国房地产指数系统百城价格指数对100个城市的全样本调查数据显示，6月份，嘉兴城区住宅均价为8557元/平方米，同比下跌6.3%，购买一套三居室仍需百万元支出。

Although urban house prices slipped，But the absolute price is not low，A lot of citizens still feel purchase under a lot of pressure。China real estate index system hundred cities price index of 100 city full sample survey data show，June，Jiaxing city residential average price for 8557 yuan/square meters，Fell 6.3% year-on-year，Buy a three-bedroom still need one million yuan expenditure。

　　不过，与周边城市相比，嘉兴房价是最低的。上海、杭州、宁波、苏州等城市暂且不论，目前嘉兴房价已低于湖州，甚至低于吴江。数据显示，6月份，湖州住宅均价为8914元/平方米，而吴江的价格为8709元/平方米。

but，Compared with surrounding cities，Jiaxing house price is the lowest。Shanghai、hangzhou、ningbo、Suzhou city despite，At present jiaxing rates below the huzhou，Even less than wujiang。Data display，June，Huzhou residential average price for 8914 yuan/square meters，And the price of wujiang for 8709 yuan/square meters。

　　虽然嘉兴城区住宅在长三角地区处于价格洼地，但与国内其他城市相比价格并不低。在全国地级(含)以上城市排名中，嘉兴房价名列第23位，大多数省会大城市房价低于嘉兴，比如成都、沈阳、武汉、西安、郑州、合肥。

Although jiaxing city housing in the Yangtze river delta region in price depression，But compared with other cities in China is not low price。In the national regional(contain)Above cities rankings，Jiaxing house prices in 23rd，Most capital cities house prices lower than jiaxing，Such as chengdu、shenyang、wuhan、xian、zhengzhou、hefei。