■CUBN记者 宋博 北京报道

S CUBN reporter SongBo reports from Beijing

　　近几年，国内房企联合拿地、联合开发模式蔚然成风，从万科与五矿联手香河拿地，到绿城携手华彬攻坚上海房地产市场，再到富力、合景泰富、雅居乐、世茂四大开发商联手天津造城，直至今年厦门两大热门地块均被开发商联合竞买、北京方兴融创联手布局京北……开发商联合拿地、联合开发的例子可谓不胜枚举。是什么原因促使房企开始在拿地、开发的时候选择了联合模式？

In recent years，Domestic enterprises to jointly take room、Joint development mode become common practice，From vanke and minerals to xianghe give land，Hand in hand to green pine valley crucial Shanghai real estate market，To FuLi、$JingTai rich、Joy this column、Shimao four big developers to build the city of tianjin，Until this year, xiamen two popular block were developers joint bidding、Beijing FangXingRong and layout to Beijing north...Developers joint give land、Joint development example is too numerous to mention one by one。What has made room enterprises began to take、Development time chose joint mode？

联手开发频现市场 Frequency is jointly developed market

　　7月14日，方兴地产与融创中国就联手开发望京?金茂府与亚奥?金茂悦两大产品召开了新品发布会，建立在去年高端市场两大赢家——广渠金茂府与西山壹号院之上的金茂系新品“东府西悦”。分析人士指出，这种通过优势互补谋求产品升级的合作模式，成为目前房企开发模式进化的主流趋势。

On July 14,，FangXing property and melting and China jointly developed wangjing?With the Olympic JinMaoFu?JinMaoYue two major products held product launches，Based on high-end market last year two big winners - wide channel JinMaoFu and xishan one number court above the new jinmao system“East west yue fu”。Analysts pointed out that，This through the advantage complementary seeking product upgrade cooperation mode，For the present room enterprise development model of evolution trend。

　　提到房企联手，人们更多想到的是企业的资金链问题，的确，由于这一两年严格的楼市调控，令不少开发商面临着库存压力，加之银行房地产开发贷款的收紧。为了持续发展、规避风险，抱团取暖无疑是一个很好的生存方式。但是，从近几年保利、融创、万科、富力等巨头型企业选择与自己同级别房企联手，形成更加强势的联盟，可以看出，房地产合作模式已经逐渐由“大小联合”、“强弱联合”“专业与资本联合”向“强强联合”、“专业与专业联合”、“大大联合”演变。

Mention room to enterprises，People more thought is the enterprise capital chain，indeed，Because this year or two strict market regulation，Make many developers face inventory pressure，Together with the bank real estate development loans tightening。In order to sustainable development、Avoid risk，BaoTuan heating is undoubtedly a very good way of life。but，In recent years from poly、Melting and、vanke、FuLi etc giant enterprises choice and ourselves with level room to enterprises，Form more strong alliance，Can see，Real estate cooperation pattern has gradually by“Size joint”、“Joint strength”“Professional and capital joint”to“The power-and-power union”、“Professional and professional joint”、“Greatly joint”evolution。

　　以方兴地产联手融创中国为例，这二者的强势很难让人理解其联手诱因。然而，方兴与融创却在去年末联合拿下来广营B1—B3地块，并在今年7月14日新品发布会上表示，要打造超越广渠金茂府与西山壹号院的更高层次产品。

Israel and real estate to melt and China as an example，The two's strong it is hard to make people understand the purpose of incentive。however，FangXing with "but last year united scored come wide battalion B1 - B3 block，And in this year July 14 new conference said，Want to make beyond wide channel JinMaoFu and xishan one number court of the higher level products。

　　而除方兴与融创外，招商与保利、万科与五矿、绿城与华彬，都体现了这种强强联合模式。也许，谋求超越本身就是促成强者联手的原因。

And in addition to FangXing and melting and external，Merchants and poly、Vanke and ore、Green city and pine valley，All reflected this kind of powerful combination mode。maybe，Seek beyond itself is contributed to the strong to reason。

　优势互补为主因 Advantage complementary primarily for

　　在近几年的调控形势下，资金链问题曾一度成为房企合作的主要诱因，然而，随着企业并购潮的来临与市场洗牌过程加速，由巨型品牌房企擎起一片天空的格局逐渐明朗。与中小开发商的捉襟见肘、等米下锅相比，对应的是方兴、融创、恒大、万科、龙湖、保利等龙头企业业绩的一路飘红，或许就是最好的佐证。

In recent years the regulation of situation，Capital chain problem once become room enterprises the main causes of cooperation，however，With the coming of the tide of merging of enterprise and the market shuffle process accelerated，The giant enterprises brand room holding up a piece of the sky gradually clear pattern。Small and medium-sized developers with his、Rice cooking and compared，The corresponding is FangXing、Melting and、evergrande、vanke、longhu、Poly etc leading enterprise performance wave red all the way，Perhaps is the best evidence。

　　“与大鱼吃小鱼相比，我更期待占据二八法则中20%部分的企业的强强联手，期待真正意义上的大开发商的出现，这也是市场的呼唤。”某业内资深人士表示。随着时代的发展，房地产行业“诸侯割据”的局面也正在发生明显的变化，与之前的“分庭抗礼”相比，强强联手几乎是很多主流企业的共同意识。“尺有所短寸有所长，实力再强劲的企业也都有它的短板，比如，统一开发模式缺乏灵活性、产品打造难言个性化等。如果把各具独特优势的企业集中在一起，强强联手之后的各展所长，你可以想象，这样的一种开发动力集成系统将带给所在区域怎样的运营实力。”

“Compared with the big fish eat small fish，I'm also looking forward to occupy 20% of law 16 part of the enterprise's win-win co-operation，Looking forward to the true meaning of the emergence of the developers，This is the call of the market。”Some industry in the senior personage says。With the development of The Times，Real estate industry“Vassal balkanization”The situation is also significant changes，Before and“held”Compared with，Win-win co-operation is almost a lot of the mainstream enterprise common sense。“CheYouSuoDuan CunYouSuoChang，Strength and strong enterprise also has its weakness，For example，Unified development model lack of flexibility、Products create personalized and difficult。If the unique advantage of enterprise concentrates in together，Win-win co-operation after the director of the exhibition，You can imagine，Such a development power integrated system will bring area how to operating strength。”

　　方兴地产表示，出于对产品升级需求的考量，企业所选择的战略合作伙伴一定要具备高度前瞻性发展眼光，并与自身实力相当，能够实现优势互补，而融创中国完美切合了这些标准，能形成软实力与硬实力的结合，从而实现产品双方面的飞跃。

FangXing real estate said，For product upgrade demand concerns，The choice of enterprise strategic partner must have highly prospective development vision，And with their own strength quite，To achieve reciprocal advantages，And melting and perfect China with the standard，Can form soft power and the combination of hard power，So as to realize the leap products both sides。

多元化合作引领发展 Diversified cooperation leading development

　　在国外，包括资源共享、融资、复合型开发、优势互补型开发等多元化的企业合作十分普遍，这也带来了产品市场的专业化。而从国内合作模式的进化可以看出，源于资金链等压力的被动型合作已经逐渐向优势互补的主动型合作转变，并逐渐向多元化方向发展，随之，产品市场也将迎来进一步细分。

In foreign，Including resource sharing、financing、Complex development、Advantage complementary type development diversified enterprise cooperation is very common，It also brings about a product market specialization。And from the evolution of domestic cooperation pattern can be seen，From fund of chains, and other pressure passive cooperation has gradually to advantage complementary active model cooperative transformation，And gradually towards the direction of diversification direction，then，Product market will also have further subdivision。

　　有专业人士总结，大开发商合股将带来品牌影响力加乘几倍的效果，给政府及公众都是一种信心；其次是优势融合，有的善于打造销售团队，有的善于工程控制，有的善于设计等。如五家品牌房企联手打造的亚运城，就是雅居乐管销售、富力负责政府对接等。而望京﹒金茂府和亚奥﹒金茂悦，则是方兴与融创各派最优质力量，组成核心团队进行独立操作。这种互补是建立在各自的经验与积累之上的，合作模式下营造的产品价值也会以加乘态势增长。

Have professional summary，Big developers partnership will bring brand influence add by the effect of several times，To the government and the public is a kind of confidence；The second is advantage fusion，Some are good at creating the sales team，Some good engineering control，Some are good at design, etc。Such as five brand room enterprises to create and yuncheng，This column is LeGuan sales、FuLi responsible for government butt, etc。And wangjing ﹒ JinMaoFu and oca ﹒ JinMaoYue，It is FangXing with each and the most high quality power，The core team of independent operation。This complementary is based on their experience and accumulation of the above，Cooperation mode to build product value will also to add by trend growth。

　　融创中国董事长孙宏斌表示，中国的房地产业正处于发展中的阵痛期，专业化程度越高，产业链上的单元愈细分愈有利于整合资源和集中优势，未来高端住宅的发展方向将是建立在多维度基础上的全面提升。

Melting and China chairman said ieee distribution planning working group report.radial distribution，China's real estate industry is in developing pains period，The higher level of specialization，The industry chain of the unit the segmentation more help to integrate resources and concentrated advantage，The future development direction of high-end residential building will be built on the basis of multi-dimensional comprehensive promotion。

　　此外还有观点认为，品牌房企联手使得优质地块减少了被流拍的风险，并有利于大规模开发，这种模式确实值得推广。

In addition to view，Brand room enterprises to make high quality block to reduce the risk of the flow pat，And to facilitate the large-scale development，This model is really a promotion。

　■链接 S link

　　神秘女子击败12家房企广州拿地 Mysterious woman beat dozen room to guangzhou to take

　　与港企联手开发 And port enterprises jointly developed

　　“出手5亿，溢价45%，一人击败12家房企”等报道使来自深圳的女子李燕如成为近日舆论焦点。4月28日，李燕如以自然人身份拍下广州天河区黄埔大道坚红化工厂住宅地块。

“500 million shots，A 45% premium，One beat dozen room enterprises”Reports that such as from the daughters of the shenzhen LiYanRu become the focus recently public opinion。April 28,，LiYanRu identity to natural person took the tianhe district of guangzhou huangpu road had red chemical plant residential block。

　　不久前，李燕如将与香港上市公司佳兆业集团(01638.HK)联手开发该项目。佳兆业集团相关人士称，基于李燕如与佳兆业集团良好的过往合作，以及双方长期的合作关系，佳兆业集团未来将参与并主导该项目今后的开发建设。

Not long ago，LiYanRu Hong Kong listed company with good trillion industry group(01638. HK)To develop the project。Good trillion industry group relevant personage says，Based on the LiYanRu and good trillion industry group good past cooperation，And the long-term relations of cooperation，Good trillion industry group's future will participate in and leading the project development and construction in the future。

　　上述人士表示：“集团对该项目的前景看好，佳兆业拥有雄厚的实力和丰富成熟的房地产运作经验，李小姐与佳兆业的合作将能确保该项目的开发及品质。”

The above said people：“Group for the project has a good prospect，Good trillion industry have a solid strength and rich mature real estate operation experience，Miss li and good trillion industry cooperation will be able to ensure the project development and quality。”

　　成为广州有史以来首例以自然人身份拍住宅用地的李燕如，以5.26亿元高价，并承诺配建约3900平方米、130套公租房为代价，力挫12家开发商。此次出让宅地要求通过“限地价、竞配建”的方式拍卖。竞拍开始10分钟，地价就已从3.3亿飙升至4.9亿，竞拍数额冲至5亿元后，李燕如将总价抬至5.26亿元。拍卖随着最高限价出现，转至竞配建环节，李燕如与越秀地产争夺了13轮之后，以约3900平方米、130套公租房的配建规模力压对手。

The first ever become guangzhou to natural person identity take the housing land LiYanRu，With 526 million yuan price，And promised PeiJian about 3900 square meters、130 sets and the cost of renting a house，Beat dozen developers。The transfer homestead requirements through“Limit price、Race PeiJian”Way auction。Auction began to 10 minutes，Land price has been soaring from 330 million to 490 million，Bid amount rushed to 500 million yuan after，LiYanRu will sum up to 526 million yuan。Auction with the ceiling price appeared，Turn to race PeiJian link，LiYanRu and yuexiu real estate for 13 wheel later，With about 3900 square meters、130 sets of male rent a house PeiJian scale force pressure opponents。

　　李燕如以自然人身份取得该地块后，引起了各界的多方关注和讨论，其中比较核心的关注点就是自然人击败了众多开发商。

LiYanRu to natural person identity obtained after this plot，Aroused much attention from all walks of life and discussed，Which is the core of the natural person concerns is beat many developers。