数年前，北大毕业生陆步轩卖猪肉曾引发热烈讨论，而如今，大学生下海创业已不再是什么新鲜事。最近，苏州大学毕业的两名小伙儿李超、郁君健就纷纷从原单位辞职，合伙在老家南京市六合区开了一家农蔬鲜农副产品经营店，不过，这家店和北大才子的猪肉铺子还略有不同，因为他们进入的行业是蔬菜配送。

Several years ago，Peking University graduates LiuBuXuan sell pork had caused a heated discussion，And now，College students' sea business is no longer what's new。recently，Suzhou university graduate two lads lie color、YuJunJian is in succession from former unit to resign，Partnership in their hometown nanjing liuhe area opened a farming vegetable fresh agricultural and sideline products business shop，but，The shop and the north wit pork shop also slightly different，Because they enter the industry is the vegetable distribution。

　　怀着创业梦

With entrepreneurial dream

　　校友老乡一拍即合

Alumni villagers chime in easily

　　根据网络上找到的联系方式，记者首先拨通了郁君健的电话。据郁君健介绍，他2011年毕业于苏州大学生命科学本一专业，而李超是他同一院系不同专业的学长，2010年毕业于苏州大学生物制药本一专业。今年6月，他们各自拿出3万元资金，在南京市六合区棠城路租了间16平方米的门面房，开始了他们的创业之旅。

According to the network to find contact information，Reporters first YuJunJian dialed the telephone。According to YuJunJian introduced，In 2011, he graduated from soochow university life science this one major，And is he the same lie color department different professional senior，In 2010, he graduated from soochow university biological pharmaceutical this one major。In June this year，Their $30000 capital，In nanjing liuhe area siu-tong city road rented room 16 square meters of appearance room，Started their business trip。

　　是什么原因使他们决心创业的呢？郁君健说，他毕业后曾就职于南京市浦口高新区某药企，在生产线上工作。作为一名正式员工，他的月薪只有两千元，工作才一年的他又没有找到可以转行或跳槽的机会，所以萌生了辞职创业的想法。“蔬菜配送这个点子是我想出来的。当时就是想着创业要结合老百姓消费，同时我毕业不久也没什么钱，所以要选一个投资规模比较小的行业。后来，我做了些调查，发现蔬菜配送在南京市区有几家做的很红火，而我所在的郊区还没有人涉足，于是就想试试看。”

Is what they are determined to venture？YuJunJian said，After leaving school, he has worked in nanjing pu mouth high-tech zone a pharmacy enterprises，In the production line work。As a formal staff，His monthly salary is only two thousand yuan，Work is only one year and he didn't find can turned or job opportunities，So the initiation of the resignation venture idea。“Vegetable distribution this idea is I want to out。At that time it is about business according to the common people consumption，At the same time I graduate soon also no money，So to choose a relatively small size investment industry。later，I did some research，Find vegetable distribution in nanjing city several do very prosperous，And I in the suburbs has not been involved in，So he wanted to try it。”

　　然后，他带着自己的点子找到了校友兼老乡的李超，两人一拍即合。“郁君健联系我的时候，我在泰州从事医药招商工作，月薪有八千元。”李超表示，“当时一方面我想回家乡，另一方面我在大学的时候就想创业了，不过那时没有资金。现在工作了两年，手头有了一些积蓄，同时我感到这种看似舒适但是没有上升空间的工作正在消磨我曾经的创业斗志。我也在网上查了一下，发现蔬菜配送在上海广州这些发达城市十分流行，我相信这是未来的一个行业趋势，为了抓住这个机会，同时也是为了实现我的"创业梦"，我就辞职和他合伙开店了。”

then，He takes his own idea found the alumni and townee's lie color，Two people hit it off。“YuJunJian contact me，I am in taizhou is engaged in the medical investment promotion work，There are eight thousand yuan a month。”Lie color said，“At that time, on the one hand, I want to go back to my hometown，On the other hand I was at university, I just want to the venture，But there was no money。Now work for two years，Have some savings，At the same time I feel this seemingly comfortable but not rise space work is killing me ever of the entrepreneurial spirit。I also checked on the Internet，Find vegetable distribution in Shanghai guangzhou these developed city is very popular，I believe that this is the future of a industry trends，In order to seize the opportunity，At the same time also is in order to realize my"Venture dream"，I'll quit and his open a shop the partnership。”

　　开店很辛苦

Set up shop very hard

　　五点起床周末无休

To get up at five o 'clock weekend without leisure

　　在郁君健的“校内网”主页上，记者看到了“蔬菜、水果、鱼肉等六合全城配送上门”的广告语，郁君健告诉记者，这就是他们现在主要的营业内容，“我们现在鱼肉做得还比较少，主要以果蔬为主。为了保证果蔬新鲜，我们每天清晨五点起来，用我们买的二手面包车去乡下进货。”

In the YuJunJian“xiaonei”Home page，The reporter sees the“vegetables、fruit、Fish and the liuhe door to door delivery”Of AD，YuJunJian told reporters，This is what they now the main operating content，“We are now fish do still less，Mainly in fruit and vegetable is given priority to。In order to guarantee the fresh fruits and vegetables，We every morning at 5 o 'clock up，Use we buy second-hand minibus to go to the countryside purchase。”

　　说到这一个多月开店生活的滋味，郁君健表示其他的还好，就是身体上有些累，“我们早上六点开门，晚上八点半关门。开店自然就没有双休日了，所以我俩天天都"上班"。另外，由于小店才起步，需要推广业务，我们现在下午挨家挨户发传单，大概一个人每天要发300多张。”虽然这么辛苦，但是电话那头的他声音依旧爽朗，“虽然身体累一些，但毕竟是给自己干活，可以自行调节，同时没有上司的约束，没什么心理压力。”

Say to this more than a month set up shop taste of life，YuJunJian said other well，Is body some tired，“We open at six in the morning，Night closed at 8:30。Open a shop natural have no double cease day the，So we everyday"work"。In addition，Due to the small shop was initiated，Need to promote business，We are now in the afternoon from house to house fliers，About a day to send more than 300 zhang。”Although so hard，But the telephone the head of his voice still bright and clear，“Although the body tired some，But after all is to give his work，Can adjust themselves，At the same time without supervisor's constraints，No psychological pressure。”

　　首月有亏损

Advance have losses

　　市场没打开起步难

The market didn't open started difficult

　　那么，这一个多月下来，店里的生意如何呢？“总的算下来略有亏损，现在平均一天才有四、五户让我们配送蔬菜，加上店里面零售卖掉的，也就勉强够一个房租。”郁君健坦言，他们在推广的时候遇到了不少困难：有的人不放心他们配送，觉得他们选的蔬菜没有自己去现场挑的来得好，还有人觉得他们的菜比菜场里贵。关于这些，郁君健有点委屈，“我们选的都是好的果蔬，但是有些客户总觉得肯定还有卖相更好的。”

so，This more than a month down，Business at the store how？“Total count down slight loss，Now a day on average is only four、Five door let us distribution vegetables，Add in the retail store sell，Is barely enough a rent。”YuJunJian said，They in the promotion was met with a lot of difficulties：Some people don't trust their distribution，Think they choose vegetables not to pick the field more good，Others think their food in the market than your。About these，YuJunJian a little injustice，“We selected are good fruit and vegetable，But some customers always feel that there must be looks better。”

　　当记者问起，面对这些困难有什么打算时，郁君健表示，“首先肯定是要继续坚持下去吧，我预计天凉了会有改善。李超想到的也是坚持，“万事开头难，我们才开始一个月，首先是要坚持下去。同时，我也想了一些改进措施，我打算等小区跑完以后，做一些大型一点的广告来扩大知名度，同时，我们的配送种类也会根据市民的喜好进行调整，可能以后还会配送干货等物品。”

When a reporter asked about，In the face of these difficulties have any plans，YuJunJian said，“First of all must be to continue to go down，I expect a cold day will improve。Lie color thought is also insist on，“All things are difficult before they are easy，We begin to a month，The first is to stick to it。At the same time，I also want to some improvement measures，I'm going to wait after the run community，Do some large point of ads to expand the popularity，At the same time，Our distribution types will also be adjusted according to the citizen be fond of，May be it will delivery the goods such as dry。”

　　专家提建议

Expert advice

　　应当“充好电”再创业

shall“Imitation good electric”To venture

　　“年轻人创业，一般有两种原因，一种是怀着创业的梦想和激情；另一种是之前的工作对他实现自己的人生价值意义不大。”听完这两名苏大毕业生辞职创业的经过，苏州就业管理中心的一名创业辅导专家告诉记者，“年轻人创业好的一面是有激情和冲劲，但是不足的一面是一般准备不够。就比如这两个小伙，他们只是网上了解了一下，没有去参加相关行业的培训，也没有先去成功的企业中打打工，这样的话，他们很容易只看到行业的光鲜和前景，会把一些困难看得太轻。就比如这个蔬菜配送，表面上看有进入门槛低、商品是生活必需的快速消费品的优点，但是相对的，果蔬有保质期，天热会坏，而且他们是当地第一家，有打开市场的难度。”

“Young men，Generally there are two reasons，One kind is with the startup dream and passion；Another kind is to work before he to achieve their life value is not big。”After the two Sue big graduate business after resignation，Suzhou employment management center of a coaching experts told reporters，“Young men good side is passionate and momentum，But the lack of one side is general enough preparation。Like the two boy，They just online know about，Did not have to attend the training related industries，Also does not have to go first successful enterprises DaDaGong，so，They are very easy to see only industry bright and prospects，Will put some difficult see too light。Like the vegetable distribution，On the surface the entry threshold is low、Commodity is the necessaries of life the advantages of fast moving consumer goods，But relative to the，Fruit and vegetable has expiration，Hot days would be bad，And they are the first a local，Have the difficulty of open markets。”

　　针对他们现在的情况，该专家也给出了自己的建议：“既然开始创业了，那就应该好好干，但是千万不能只靠激情和冲动蛮干。如果之前的准备不够充分，那么当前最要紧的，就是静下心来梳理，应对当前的困难做出相应调整，并且完善今后的发展方向。可以白天多接触市场和客户，晚上总结经验，同时学习补充所需知识。”

According to their present situation，The experts also gives his suggestion：“Since the starting，That should do a good job，But do not only depend on the passion and impulse foolhardy。If was not well prepared before，So the most important，Is settle to comb，To deal with the current difficult to make corresponding adjustment，And perfect the future direction of development。During the day can contact the market and customer，To sum up experience in the evening，At the same time learning the knowledge necessary supplement。”