中新网8月13日电(房产频道 陈璞)往年的楼市到了七八月份往往就会进入传统淡季，但是调控之下，今年的楼市却一反常态表现出了“淡季不淡”的特点。不少业内人士认为，除地方政策微调的促进作用外，刚性需求和改善型需求的稳步入市，以及房企新盘供应的充足，都是使得楼市淡旺季之分的界限不再明显的主要原因之一。而8月乃至下半年的成交量能不能维持高位，除了调控政策因素外，很大程度上也取决于新盘的供应量能不能跟上“节奏”。

Beijing, aug. 13(Real estate channel ChenPu)In previous years in the housing market in July and August often will enter the traditional off-season，But under the control，This year's property market has been unusually showed“Off-season not light”characteristics。A lot of the personage inside course of study thinks，In addition to local policy fine-tuning the promoting function of external，Rigid demand and improve the type demand market steadily，And room to XinPan supply enough，Is that the property market subject to the limits of the branch of one of the main causes of no longer apparent。But August and even in the second half of the volume can maintain high，In addition to control the policy factors，To a large extent depend on the XinPan supply can not keep up with“rhythm”。

刚需产品集中供应 Just need to product centralized supply

　　从房企上半年的推盘策略来看，大量刚需产品的集中入市保证了房企货源的充足。在推盘量较为集中的三四月份，包括保利、万科、恒大、中海在内的房企都新推出不少项目，且多以中小户型、低总价的刚需产品为主，而这也帮助不少房企在上半年轻松完成了过半的全年销售目标。

The first half of enterprises from the room pushing plate strategy to see，A large number of just need the concentration of product market to ensure the room to supply enough。In the push plate quantity relatively centralized three April，Including poly、vanke、evergrande、China, the room to all newly launched many projects，And in small and medium-sized family、Low total price of just need to product mainly，And it also helped a lot of room in the first half to easily completed more than half the annual sales target。

　　在尝到“甜头”之后，虽然7月一直被视为传统淡季，但房企的推盘热情并未有所减退。仅从北京来看，7月就有23个项目入市，新增供应面积99.24万，环比上涨64.24%，同比上涨96.89%。

In the taste“sugarplum”after，Although July has been regarded as a traditional off-season，But the room to push plate enthusiasm has not decreased somewhat。Only from Beijing to see，July has 23 project entering the market，The new supply area of 992400，Link up 64.24%，Rose 96.89% year-on-year。

　　进入8月，房企推盘速度仍在进一步加快。

Into August，Room to push plate velocity is still in the further speed up。

　　从一线城市来看，不仅上海预计有28个项目开盘，北京也将有34个项目入市，其中，除10个城区项目外，郊区项目依然占据绝大多数，大兴、通州及昌平均有新老项目入市，创今年来月度开盘量新高。

A line from the city to see，Shanghai is expected to not only has 28 project opening，Beijing will also have 34 project entering the market，the，In addition to 10 city outside the project，Suburban project still occupied most，daxing、Tongzhou and changping are new and old project entering the market，And this year to monthly opening quantity highs。

　　此外，广州日报8月10日报道称，7月广州共派出39张一手住宅预售证，由33个项目分获，共包含8554套房源。这也是自今年4月出现8938套预售房源以来，第二次在一个月内有超过8000套房源领取了预售证。而按照拿到预售证的楼盘要在10天内开盘的规定来看，8月广州楼市也有望因此迎来新一轮巨量供应。

In addition，Guangzhou daily on August 10, report says，July guangzhou were sent and zhang a housing pre-sale card，The 33 sharing project，Contains a total of 8554 sets of houses。This is also since April this year in 8938 set of open to booking since houses，The second time in a month has more than 8000 sets of houses to receive the pre-sale card。And according to get pre-sale card building within 10 days of the provisions of the opening to see，August guangzhou property market is expected to usher in a new round so huge amount supply。

　　与此同时，除了京沪穗这样的一线城市以外，部分房价上涨较快的二线城市推盘速度也在加快。据四川新闻网8月8日报道， 8月成都预计新推34个项目，其中纯新盘占比超过6成。此外，部分针对改善型购房群体的项目也将在8月相继开盘。

meanwhile，In addition to the beijing-shanghai ear such a line outside the city，Part of the house price rising faster second city pushing plate speed also to speed up。According to sichuan news network reported on August 8， August is expected to chengdu new push 34 project，The pure XinPan accounted for more than more than 6 into。In addition，To improve the type of the group project will also have opened in August。

　　业内人士认为，新项目的扎堆入市加之刚需产品的集中供应，不仅使得8月份的楼市成交量有望再次冲高，也有可能给今年9至11月的成交量创造上涨条件。

The personage inside course of study thinks，New project gathers together with the market just need the concentration of products supply，Not only makes the August property market turnover is expected to impact high again，May also put this year 9 to 11 months of rising volume to create conditions。

“跑量”或仍是房企主流策略 “Run quantity”Or is still room to mainstream strategy

　　7月底，国务院楼市专项督察组兵分8路前往16个省市进行“摸底”，虽然督察组对各地楼市的政策执行均给予了“肯定”的评价，但是多位业内人士均在采访中向中新网房产频道表达了“政策仍有调整可能”的预判。

The end of July，The state council special property market DuChaZu soldier points and eight road to the 16 provinces and cities for“Touch bottom”，Although DuChaZu around on the property market policy implementation are given“sure”evaluation，But many insiders are in the interview to Beijing real estate channel expressed“Policy still has adjustment may be”anticipation。

　　而面对不确定的政策与市场环境，“跑量”，或许也仍将是未来房企的主流销售策略。由此看来，8月新项目的纷纷入市，既是房企在提前抢占“金九银十”的楼市传统销售旺季，也表现出房企对市场走势心存隐忧，急于在现阶段消化库存、回笼资金。

And in the face of uncertain policy and market environment，“Run quantity”，May also will still be the mainstream of future room enterprise sales strategy。So it，August new project in the market，Both room in advance to take“Gold nine silver ten”Market of the traditional sales season，Also show room vulnerable to market trends to be secret worry，Anxious to at the present stage digestion inventory、Withdrawal of funds。

　　“楼市成交量能否继续维持高位，除了调控政策外，新盘的供应是否充足，以及"以价换量"的力度都是重要的影响因素。”中国房地产学会副会长陈国强向中新网房产频道表示。

“Property market turnover will continue to maintain high，In addition to the regulation policy，XinPan supply enough，and"To price in quantity"Efforts are important influencing factors。”China's real estate society vice-chairman Chen guoqiang to Beijing real estate channel said。

　　不过，仅从北京来看，8月上旬成交量的萎缩则让部分业内人士对购房需求的持续释放持有不甚客观的态度。

but，Only from Beijing to see，In early August turnover atrophy has part of the personage inside course of study to the pent-up demand for the release hold very not objective attitude。

　　根据北京市住建委网签数据显示，8月上旬，北京新建纯商品住宅成交总量为3561套，与7月份同期的成交量相比下跌了10.2%，与7月下旬的成交量相比更是大幅下跌了23.6%。

According to the Beijing municipal live is built appoint net sign data display，In early August，Beijing new pure commodity residential house clinch a deal amount for 3561 sets，And in July over the same period fell 10.2% compared to the volume of sales，And late July compared the volume is greatly dropped 23.6%。

　　伟业我爱我家(博客,微博)集团副总裁胡景晖认为， 8月北京楼市成交的萎缩，一方面是由于上半年首次置业的刚需集中释放后，在限购从紧的背景下，新的购房需求再生缓慢，无法支撑楼市的持续回暖，另一方面，也表现出近来中央接连表态要严控房价反弹，使得恐慌性购房情绪逐渐得以平复。

Cause I love my family(blog,Micro bo)Group vice President HuJingHui think， August Beijing property market transaction atrophy，On the one hand, the first half of the first home buyers just need to focus after release，In the background of the tight is restricted，New pent-up demand slow regeneration，Unable to support the property market sustained progress，On the other hand，Also show recently in central statement to tight control of house prices rebound，Make the panic mood gradually to remove。