“今年由于汇率优势带动暑期欧洲游火爆，但游客主要是去德意法瑞和北欧。”成都海外旅游公司出境中心老总王涛介绍，“暑期大部分旅行社赴英国的旅游团大幅减少，比往年甚至减少近50%。”

“This year thanks to the exchange rate advantage drive summer tour of Europe hot，But tourists mainly to Germany and Italy method red and northern Europe。”Chengdu overseas travel company exit center manager wang tao introduced，“Summer travel agency, Britain, for most of the tour group is greatly reduced，Even reduce than usual nearly 50%。”

　　为什么奥运旅游没有出现预期的火爆？旅行社方面表示，这主要受限于奥运期间，英国当地城市交通拥堵、酒店和机票价格高、当地接待能力有限等因素。

Why the Olympic tourism did not appear expected hot？Travel agency said，This is mainly limited to during the Olympic Games，British local urban traffic congestion、The hotel and airline ticket prices high、Local reception ability is limited, and other factors。

　　“奥运期间英国游报价往往在2—3万元以上，不少游客转而选择欧洲其他线路。”携程旅游业务部副总经理何勇举例说，“伦敦一些四星级酒店，奥运前房价高达350-360英镑，是平时150-160英镑的两倍。”

“The Olympic swimming in Britain during the quotation often 2, 30000 yuan of above，Many visitors to choose the other lines。”Those who hold tourism business of vise general manager bring for example，“Some London four-star hotel，Before the Olympic Games is as high as 350-360 pounds house prices，Is 150-160 pounds at ordinary times the two times。”

　　机票方面，从广州往返伦敦的价格比平时高2000元(未含税)左右，相比5、6月上涨15%-25%；上海直飞则上涨2倍左右。“这导致七八月去往伦敦的旅游路线，定价都在3万至4万元，如果要去看奥运赛事，价格则高至5万元以上。”四川宝中旅游一名专线经理说。

Ticket aspects，From guangzhou than usual and London high 2000 yuan(Not tax)Or so，5 compared、June rose 15%-25%；Direct flight to Shanghai, is up 2 times or so。“This led to set the travel route to London，Pricing is in 30000 to 40000 yuan，If you want to go to see the Olympic Games，The price is high to 50000 yuan of above。”Sichuan treasure in a special line tourism manager said。

　　在这种情况下，旅行社纷纷瞄准“后奥运旅游”下工夫。旅行社人士预计，奥运会后英国将会成为一大旅游热点。“我们目前已有10多个奥运后的英国团队成团，以8月下旬和9月为主。”携程成都分公司市场经理陆杨称。

In this case，Travel agencies had aiming“Olympics tour after”efforts。Travel to the industry，After the Olympic Games will be a great British tourist spot。“We are more than 10 of the Olympic Games after the British team dough，In late August and September to give priority to。”Ctrip.com chengdu LiuYang marketing manager said。

　　另外，价格也是一个重要因素，旅行社方面告诉记者，奥运后英国游报价将明显下调30%到50%，从1.5万元到2万元不等。

In addition，The price is also an important factor，In travel agency, told reporters，The Olympic Games after the British swimming obviously down-regulated quotation will be 30% to 50%，From 15000 yuan to 20000 yuan。

　　华西都市报记者 王晓鸥 (来源：华西都市报)

WangXiaoOu of west China city newspaper reporters (source：Of west China city newspaper)