峨眉山门票提价 Emeishan ticket prices

　　在黄金周即将到来之时，四川省发改委却发布了一则重大旅游景区调价消息峨眉山景区门票调整为旺季185元，淡季110元。即峨眉山景区旺季门票比目前的150元上涨了35元，淡季门票则比目前的90元上涨了20元，涨幅在18%~23%左右。根据景区规定，旺季时间为1月16日至12月14日，淡季时间为12月15日至次年1月15日。

In the golden week is coming,Sichuan province development and reform commission has issued a major tourist scenic spot price adjustment news mount emei scenic spot ticket adjustment as the season is 185 yuan,Off-season 110 yuan.Mount emei is the peak season tickets than the current 150 yuan up 35 yuan,Slack season tickets is better than the current 90 yuan rose $20,Increase in 18% ~ 23%.According to the provisions,Peak season for time on January 16, to December 14,Off-season time for December 15 to the next year on January 15,.

　　峨眉山并非今年唯一涨价的景区，记者在采访中了解到，在过去的3~5个月内，赵云庙景区、赵州桥、隆兴寺、江西省井冈山核心景区等旅游景区门票价格大多上涨20%以上。山东台儿庄古城门票甚至从100元涨至160元，涨幅高达60%。

Mount emei is not only the scenic spot this year prices,Reporter in the interview to understand,In the past 3 ~ 5 months,Zhaoyun temple scenic area/Zhaozhou bridge/Lung hing temple/Jiangxi jinggang core scenic spots, such as tourism scenic spot ticket prices rose more than 20% mostly.Shandong taierhchuang ancient city from 100 yuan tickets and even up to 160 yuan,Or as high as 60%.

　　“发改委制定的3年才能涨价一次反而成为各大景区3年必涨的理由，因为景区认为假如3年限期到了都不涨岂不是亏了？而且提价要从景区讨论到听证会，到旅游部门、文物局等相关部门通过，最后获得发改委同意的一连串过程需要3~6个月时间，所以不少2年多前涨价过的景区从现在就开始谋划新一轮提价。”华美首席知识专家赵焕焱分析。

"Development and reform commission for three years to a rise in price but become each big scenic spot three years will be a reason,Because the think if 3 years deadline to all don't rise not lost?The price and from the discussion to the hearing,To tourism department/Bureau of cultural relics and other related departments through the,Finally obtain development and reform commission agreed a series of processes need 3 ~ 6 months time,So a lot of more than two years ago the scenic spot prices from now began to plan a new round of price increase."Colorful chief knowledge experts ZhaoHuanYan analysis.

　　数年前已涨过价的知名景区，包括五台山、九华山等，如今限涨令到期，意味着这些景区又能申请一轮涨价。目前，山东泰山、蓬莱阁等景区已向价格管理部门申请调高门票价格。丽江旅游已提交索道客运票价涨价申请，欲将玉龙雪山索道价格由双程每人次150元涨到200元。此外，部分公园也加入涨价潮，如武汉植物园的门票将由30元涨至40元，石家庄动物园门票将由40元涨至50元。

A few years ago already up the price of the famous scenic spot,Including wutai mountain/Jiuhua mountain, etc,Now limit up to maturity,Means that the scenic spot and can apply for a rise in price.At present,Shandong taishan/Penglai pavilion and other scenic areas already to the price administrative departments apply for raise ticket prices.Lijiang tourism submitted ropeway passenger fares apply rise in price,To the jade dragon snow mountain cableway price return each time by 150 yuan rose to 200 yuan.In addition,Part of the park also join rise tide,Such as wuhan botanical garden tickets will be 30 yuan up to 40 yuan,Shijiazhuang zoo tickets will be by 40 yuan up to 50 yuan.

　　涨价潮背后 Rise tide behind

　　涨价潮背后是景区盈利模式单一、成本逐年上升和地方税收需要。

Rise tide is behind the profit model of a single/Cost is rising year by year and local tax need.

　　记者多方了解到，中国景区大部分都缺乏延伸产业链，所以门票成为单一收入，峨眉山、丽江旅游等景区都需要依靠涨价来解决财务问题。如峨眉山景区的调价是综合考虑景区管理建设的还贷压力和升级改造，目前峨眉山还有旅游文化中心、国际大酒店等项目需要投资。对丽江旅游来说，假如索道改造完成，则运力可提升3倍，分析师预计今年冰川大索道的游客量或超100万人次，三条索道接待量总计达291万人次，占进山人数约91%，大索道双程票价可能在2013年上调，预计上调幅度在20%左右。

The reporter learned,China's most scenic spot are lack of extension industry chain,So tickets become a single income,emeishan/Lijiang tourism scenic spot are need to rely on rise in price to solve financial problems.Such as mount emei scenic spot of the price adjustment is a comprehensive consideration of the scenic area management construction owing on the loan pressure and upgrading,Now mount emei and tourism cultural center/International hotel and the need of the project investment.In lijiang for tourism,If ropeway transformation completed,The capacity can promote 3 times,Analysts expected this year glacier big ropeway tourist visitors or over 1 million people,Three ropeway receive a total of 2.91 million people,The number of into about 91%,Big ropeway round-trip ticket prices may rise in 2013,Is expected to rise at around 20%.

　　“每年的人工、维护成本都上涨，这些只能通过门票调价来平衡。还有一个隐性原因是，不少旅游景区所处区域的工业化、商业化程度不高，只有"靠山吃山、靠水吃水"的旅游业能为当地贡献税收，所以有时即便景区本身的运营尚可，但也必须在限涨令过后提价，以支持税收。”一位在河北省知名景点工作多年的人员表示。

"Annual artificial/Maintenance costs are rising,These can only through the ticket price adjustment to balance.There is a hidden reason is,Many tourist scenic spot in the industrialization of the area/Commercialized degree is not high,only"Backer has mountain/Draft relying on water"Tourism for local tax contribution,So sometimes even scenic spot itself fair operation,But must also in limit up to the price after,To support the tax."A famous scenic spot in hebei province for many years researchers say.

　　景区的涨价可能会影响旅行社利润 The rise in price may affect travel agency profit

　　“组团社组织客源并收款，然后由当地的地接旅行社接待，组团社与地接社是"一团一结算"，而景区一般是一年或半年与地接旅行社结算。地接旅行社会从景区拿到一个打折后的团队门票价，然后景区在结算时会给予地接社返利，返利按游客数量计算，俗称"人头费"，比如每个客人返多少元。假如景区门票涨价后，其给予地接旅行社的团队票也涨价，而"人头费"不变，等于地接旅行社成本上升，利润下降。”张华告诉记者，现在市场上到处打价格战，因此组团旅行社难以随意提高旅游团报价，为保住客源，旅行社只能损失自己的利润。

"ZuTuanShe organization tourists and receipt,Then the local land joint travel reception,ZuTuanShe and DeJieShe is"A mass of a settlement",And the scenic area is generally a year or half a year and to meet travel agency settlement.Travel to meet society from scenic area to get a discount ticket prices after the team door,Then scenic spot in the settlement will give DeJieShe rebate,Rebate according to the number of visitors calculation,Commonly known as"reward",Such as each guest how many yuan return.If the ticket after prices,The given to meet the travel agency TuanDuiPiao also rise in price,and"reward"constant,Equal to the rise in the cost of travel to meet,Falling profits."Zhang hua told reporters,Now in the market and price war,Therefore group travel agency is difficult to improve tour at will offer,To keep tourists,Travel agencies can only loss their own profits.

　　更有甚者，在景区赚不到更多利益后，将盈利压力转嫁到导游和司机身上。

What is more,In the scenic spot earn more after interests,Will profit burden to guide and driver body.

　　“这在业内很常见，这几年华东地区的水乡景区门票提价后大多高达百元，旅行社的华东旅游团利润接近零，于是这些低价团就增加购物、收费项目来补利润，而这些购物店、收费项目指标都依靠导游、司机完成。所以景区涨价并不一定惠及旅行社，当限涨令成为必涨令后，整个旅游产业链都陷入恶性循环。”佳琦旅游机构创始人瞿佳分析。

"This is common in the industry,Over the past few years the east China area of rivers and lakes of scenic spot after ticket prices are as high as one hundred yuan,The east China travel service group profit close to zero,So these low mass increases shopping/Charging projects to make profit,And these shopping store/Charging projects index rely on tour guide/The driver complete.So the price does not necessarily to the travel agency,When limit up to become will rise after that,The chains of the tourism industry are in a vicious circle."Better travel agencies QuJia analysis explored the founder.