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十一黄金周旅游市场火爆 预计旅游收入1800亿元--亲稳网络舆情监测室
2012-09-27
随着中秋、国庆假期临近,旅游度假的气氛越来越浓。中国旅游研究院近日预测,今年“十一”黄金周期间,接待人次约为3.62亿,同比增长20%左右;旅游市场收入1800亿元,同比增长24%。旅游市场有什么特征?旅游产品价格走势如何?游客需要注意哪些问题?为此,记者采访了中国旅游研究院、国旅总社、中旅总社、中青旅、首旅集团、携程旅行网等旅游机构。
Along with the Mid-Autumn festival/National Day vacation near,Tourism holiday atmosphere more and more strong.China's tourism research institute recently forecast,This year"eleven"During the golden week,Receive about 362 million people,Year-on-year growth of 20%;The tourist market income is 180 billion yuan,Year-on-year growth of 24%.What's the feature of tourism market?Tourism product price trend?Visitors need to pay attention to what problem?therefore,The reporter interviewed institute of China's tourism/CITS principal office/Travel principal office/Cyts Tours/Beijing capital tourism group/Ctrip travel agencies, etc.
整体特征“高富帅” Overall characteristics"GaoFu handsome"
在国家旅游局召开的假日旅游市场形势分析预测会上,各大旅行社纷纷表示,黄金周期间旅游市场整体特征可谓“高富帅”。所谓“高”是旅游产品价格普遍有所上涨,个别线路会涨价50%以上,其次是品质高,突出提升产品的内涵。所谓“富”是产品线路更加丰富,不但有常规观光旅游产品,也有休闲度假、自由行等个性化需求产品;不但有热点地区的成熟线路,也有热点地区的创新线路、非热点地区偏冷线路。所谓“帅”是出游方式越来越潇洒,游客更倾向于自己动手设计整个行程,放弃传统跟团模式,而选择纯休闲度假、深度体验游等自由自在的行程,通过互联网的手段自行设计线路,预订机票、酒店。
In the national tourism administration held a holiday tourism market situation analysis and prediction of the meeting,Major travel agencies had said,During the golden week travel market overall characteristic is"GaoFu handsome".The so-called"high"Is the tourist product price increase in general,Individual line will rise by more than 50%,The second is high quality,Prominent improve the content of the products.The so-called"rich"Is the product line more rich,Not only have conventional sightseeing tourism products,Also have leisure vacation/Freedom ride, and other personalized demand for products;Not only have hotspots maturity line,Also have hotspots innovation line/Non hotspots slants cold line.The so-called"handsome"Travel is way more and more natural and unrestrained,Tourists prefer do-it-yourself design the whole trip,Give up the traditional mode with group,Choose pure leisure vacation/Depth experience of visiting the freedom of stroke,Through the Internet means to design the circuit,Book air ticket/The hotel.
自驾游将会“井喷” Navigator will"blowout"
受重大节假日免收小型客车通行费的政策鼓励,预计黄金周期间自驾游将会出现“井喷”局面。很多有车一族会从报名旅行社大巴旅游转为自驾,目的地租车旅游也会更为流行。此举将会带动整个市场加速往自由行方向发展,向网上预订转移。相对于门店,自驾游更为适合网络预订。
By major holidays will be exempted from the mini-bus tolls policy to encourage,During the golden week is expected to leading will appear"blowout"situation.Many car gens from the travel agency bus tourism to drive,Destination tourism car rental is more popular.The move will promote the whole market speed toward freedom ride direction,To Internet booking transfer.Relative to the store,Leading more suitable for network reservation.
针对自驾游,携程独家推出“境内自驾游道路救援险”、“自驾游点评返现金”、租车业务“首日零租金”等活动,为自驾游群体提供全面的保障。携程目前已经在上海、北京、广州、深圳、南京、杭州6个出发城市,以及这六地周边的约30个二级城市推出自驾游套餐产品,覆盖的目的地为城市周边方圆600公里,一般以酒店、门票组合为主,还包括租车、温泉、自助餐、演出票、漂流等各种附加选项。
Leading to,Ctrip exclusive launched"Leading domestic road rescue risks"/"Leading comment on return cash"/Car rental business"Zero rent first"activities,Leading group to provide comprehensive protection.Ctrip at present already in Shanghai/Beijing/guangzhou/shenzhen/nanjing/Hangzhou six start city,And the six land surrounding about 30 second level city leading product launch packages,Coverage of destination for 600 miles surrounding the cities,General with hotel/Tickets combination is given priority to,Include car rental/Hot spring/buffet/up/Drift, etc. Various kinds of additional options.
出境长线游倍增 Exit long term swim multiplication
记者从各大旅行社获悉,黄金周期间赴美旅游非常火爆。由于美国签证政策的便利,加上超长假期的因素,长线团队较往年更为好卖。报名美国本土线路的游客量,增幅达150%。国家公园是热门的目的地,如优胜美地、黄石国家公园,因为国庆后这些目的地部分关闭,去那些地区的团队会迅速减少,客人会在黄金周赶今年的末班车。夏威夷也成为中国游客热捧的高端度假海岛,虽然资源有限,但很快提前售罄,尤其是适合黄金周的9天产品和夏威夷外岛线路最为热门。据国家旅游局最新统计,今年1-7月,我国赴美旅游人数接近100万人次,同比增长31%。团队游客平均停留11天,在美人均消费7107美元。
Reporters from the major travel agencies learn,During the golden week to travel very hot.Because the us visa policy convenience,Add long vacation factors,Long term team is ever more good to sell.The American line tourist visitors,Growing by 150%.National park is a popular destination,Such as Yosemite/Yellowstone national park,Because National Day after the partially close the destination,To those regions team can decrease quickly,The guest will be in this year's golden week catch the last bus.Hawaii has become Chinese tourists heat holding of high-end holiday island,Although limited resources,But soon sold out in advance,Especially suitable for the golden week is 9 days products and Hawaii island line outside the most popular.According to the national tourism administration latest statistics,This year on July 1 -,Our country the number of leisure travel to nearly 1 million people,Year-on-year growth of 31%.The average team visitors stay 11 days,In the United States $7107 per capita consumption.
由于后奥运和汇率因素,欧洲出境旅游市场也是游客选择的热点。此外,长假明显带动了长线产品,土耳其、埃及、毛里求斯、南非、阿联酋、迪拜、肯尼亚等亚非长线游都有不少游客选择,11-12天行程线路较往年销售情况较好。
Because the Olympic Games after and exchange rate factor,European outbound tourism market is also the focus of tourists choose.In addition,Obviously the long drive long products,Turkey/Egypt/Mauritius/South Africa/The united Arab emirates/dubai/Kenya Africa such as long term swim there are many tourists choose,11-12 days stroke line more usual sales well.
防范陷阱快乐出游 Guard against trap happy travel
业内专家提醒游客,如有出游计划,应及早报名,建议避开热门旅游目的地,选择偏冷线路出行;应选择有正规资质的旅行社,这类旅行社一般品质更有保障,也擅长应对各种突发事件;警惕市场上的低价陷阱;出游期间注意人身及个人财产安全;要购买旅游意外险。
The expert inside course of study reminds visitors,If you have your travel plans,Should be early registration,Advice to avoid popular tourist destination,Choose slant cold line travel;Should choose to have formal qualifications of travel agencies,This kind of travel agency general character is more security,Also good at dealing with emergencies;Alert on the market at a low price trap;During the travel pay attention to personal and individual property safety;Want to buy travel accident insurance.
近段时间出现的旅游电商的价格战问题,游客也应注意,在选择旅游产品时,应该综合考虑价格、服务、品牌等因素,避免消费陷阱。特别是网购旅游产品,需要注意:一是要尽量选择正规、知名的旅游网站,专业做旅游服务的网站更有保障;二是鉴别网购发起者和旅游组织者的资质;三是要签订正规旅游合同,仔细阅读合同条款,明确收费标准和所含项目。(记者赵珊)
Near section time appear tourism electric business price war problem,Visitors should also pay attention to,In choosing a travel products,Should be comprehensive consideration of the price/service/Factors such as brand,Avoid consumption trap.Especially the net tourism products,Need to pay attention to:One is to try to choose normal/Famous tourism website,Professional do travel service website is more security;The second is to identify the net sponsors and organizers tourism qualification;3 it is to want to sign formal tourism contract,Carefully read the terms of the contract,Clear charging standard and contains project.(Reporter zhao shan)
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