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一线景区门票价格该涨还是该跌--亲民维稳网络舆情监测室
2012-09-27

  近日,国家发改委决定在“十一”黄金周到来之前分批降低部分游览景点门票价格。业内人士普遍认为,此举将迫使旅游业逐步摆脱“门票经济”,向全产业链转型。不过,对一线景区门票价格是降还是涨,接受证券时报记者采访的券商分析师则持不同意见。 recently,The national development and reform commission decided to"eleven"Before the arrival of the golden week partial reduces the part attractions ticket price.The personage inside course of study is generally accepted that,This will force tourism gradually get rid of"Tickets economic",To the whole industry chain transformation.but,A line of the ticket price is down or up,To accept the securities times reporter the interview brokers analysts hold different opinions.

  中银国际分析师冯雪认为,从长远来看,国内多数一线景区的价格已经相对较高,未来继续涨价的空间非常有限,单纯的门票经济难以支撑景区的长期可持续发展。

Bank of China international analyst FengXue think,In the long run,Majority of domestic a line scenic spot prices have relatively high,The future continue to rise in price of space is very limited,Tickets for the pure economic difficult to support the long-term sustainable development.

  海通证券分析师林周勇则认为,与国外相比,国内景区门票价格确实偏高,这种偏高的门票价格不是孤立的现象,它是我国较高的制度成本的结果。因此,在制度成本没有显著下降的情况下,一线景区门票价格下降的可能性很小,因为门票是地方政府收入的重要来源。

Haitong securities analyst Lin ZhouYongZe think,Compared with foreign,Domestic scenic spot ticket price really is on the high side,This is on the high side ticket price is not isolated phenomenon,It is our country higher system cost results.therefore,In the system cost under the condition of no significant decline,A line scenic spot ticket prices down the possibility of very small,Because the tickets of local government is an important source of income.

  瑞银证券认为一线景区仍有提价的可能,原因是适当提价可以调节客流,缓解景区拥挤,并且提价获得的利润可用于景区的扩张开发或者非门票业务的拓展,而门票是地方财政收入的重要来源,对景区配套设施的投资需求将引发门票提价的诉求。

Ubs securities think a line scenic spot still has the possibility of the price,The reason is appropriate price increase passenger flow can be adjusted,Ease the congestion,And price increase profits can be used for the expansion of the scenic area development or not ticket service development,And tickets is an important source of local fiscal revenue,The supporting facilities for the investment demand will trigger a ticket prices appeal.

  记者采访的一些上市公司人士则表示,目前暂未收到调价文件,影响未知。至于门票价格的趋势,情况不同,影响也不同,有的景区资源议价能力强,提价能力就强,有的景区提价则可能使游客减少。

A reporter to interview some of the listed company, said people,At present temporary not received price adjustment file,Influence unknown.As for the ticket price trend,Situation is different,Also has different effect on,Some scenic resources negotiation ability,Price increase ability is strong,Some scenic spot prices may reduce the visitors.

  业内人士认为,单纯的门票经济难以支撑景区的长期可持续发展。从旅游产业链来看,“吃住行游购娱”还有许多潜力可挖。虽然国内旅游业一直在提倡摆脱“门票经济”,打造旅游产业链。但目前国内一线景区中,真正打造旅游产业链的景区较少,大多还是依靠门票、索道、酒店餐饮在支撑。发改委此次下调门票价格,将迫使景区加速向“全产业链”的转型,有利于增强景区的客流粘性以及人均消费。

The personage inside course of study thinks,Tickets for the pure economic difficult to support the long-term sustainable development.See from the chains of the tourism industry,"ChiZhuHang swim purchase entertainment"There are many potential can be dug.Although the domestic tourism has been advocated to get rid of"Tickets economic",Make travel industry chain.But at present domestic a line in the scenic spot,Really make tourism industry chain less scenic spot,Most still rely on tickets/cableway/Hotel food and beverage in support.Development and reform commission the cut ticket price,Will force scenic spot to accelerate"The whole industry chain"transformation,To strengthen the passenger flow viscous and per capita consumption.

  据记者了解,目前降价的景区及可能降价的景区主要是占用公众资源较多的景区,如名胜古迹,所有权多为国有,从而受发改委管制。但是,上市公司中,包括中青旅的乌镇、宋城股份的主题公园等都属于企业自身资产,不受到价格管制。

According to reporter understanding,At present the scenic spot price and the price may be the main is to take up public resources more scenic spot,Such as scenic spots and historical sites,Ownership for state-owned,By the development and reform commission (NDRC) to control.but,In the listed companies,Cyts Tours including the elements/SongCheng shares of the theme park belong to enterprise own assets,From price controls.

  证券时报记者 颜金成 (来源:证券时报)

The securities times reporter YanJinCheng (source:Securities times)


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