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法国时尚巨头扬言拒绝中国游客--亲稳舆论引导监测室
2012-10-04

  信息时报综合报道 据英国媒体3日报道,法国时尚品牌Zadig & Voltaire近日表示,将于2014年在巴黎开张的新酒店不接待来自中国游客。消息一出引发了巨大争议。

Information times comprehensive report according to the British media 3 days of reports,French fashion brand Zadig & Voltaire said recently,Will be in Paris in 2014, the opening of the new hotel does not receive tourists from China.The news caused great controversy.

  

90万中国人游法国 900000 Chinese people swim France

  该品牌创始人蒂埃里·吉利埃称,这家拥有40间客房的酒店将不招待来自中国的游客。吉利埃说:“我们对客人是有选择的,比如,这家酒店将不接待中国游客。在巴黎,要求很高很多人都需要一些私人空间和一个安静的环境。”

The brand founder thierry · giovanni cobolli gigli elvis said,This has 40 rooms of the hotel will not entertain tourists from China.Giovanni cobolli gigli elvis said:"We have a choice to the guest,For example,The hotel will not receive Chinese tourists.In Paris,Demanding a lot of people need some private space and a quiet environment."

  消息一经爆出就在包括微博在内的中国社交网站上引起争议。去年,法国已经成为中国游客们最主要的旅游目的地。香奈儿公司的调查称,每年有超过90万中国人到法国旅游。预计到2020年这个数字会增加至400万。

The news came in including micro bo, the Chinese social networking sites controversial.Last year,France has become Chinese tourists to the main tourist destination.Chanel company's survey said,Each year more than 900000 Chinese travel to France.It is estimated that by 2020 the number will increase to 4 million.

 

 看不起中国消费者 Look down upon Chinese consumers

  法国首都巴黎是游客在法国的首选旅游城市,据估计,去年旅游业为这里的奢侈品市场创收720亿美元。而包括英国、丹麦在内的许多国家都尽力在吸引中国游客消费,这让吉利埃拒绝中国游客的言论更加刺耳。

The French capital Paris is the first choice of tourists in France tourism city,It is estimated that,Last year for tourism here in the luxury goods market earned $72 billion.And Britain/Denmark, many countries are trying to attract the tourists' consumption in China,This let giovanni cobolli gigli angstrom refused to Chinese tourists more harsh comments.

  然而,不少时尚界人士称奢侈品提供商和新贵消费者的关系并不和谐。一些人认为,许多奢侈品牌设计师看不起中国奢侈品消费者,因为他们在购买奢侈品时显得“毫无品味”。

however,Many people say the fashion world luxury providers and priority of consumer relationship is not harmonious.Some people think that,Many luxury brand designer look down upon Chinese luxury consumer,Because they are so buy luxury goods"There is no taste".

  

品牌定位为“大众化”奢侈 Brand positioning for"popular"luxury

  Zadig & Voltaire 于1987年由蒂埃里·吉利埃在法国创立。吉利埃希望制造一种让人负担得起的奢华,让每一个人都能享受在时装世界中。在Zadig & Voltaire品牌创建至今的十多年时间里,取得了不少成绩。旗下产品全部在国外生产,例如羊绒来自中国,针织服装来自意大利和葡萄牙,牛仔服装来自土耳其和摩洛哥,皮革来自意大利和中国,外套则来自东欧。Zadig & Voltaire品牌定位为“大众化”奢侈,其门店选址多与著名奢侈品牌比邻而居,以此提升品牌形象。王裳

Zadig & Voltaire in 1987 by thierry · giovanni cobolli gigli ella was founded in France.Giovanni cobolli gigli angstrom wants to make a let a person affordable luxury,Let everyone can enjoy in the fashion world.In Zadig & Voltaire brand creation has ten years time,Have obtained many results.Its products all in foreign production,Such as cashmere from China,Knitting clothing from Italy and Portugal,The cowboy clothing from Turkey and Morocco,Leather from Italy and China,The coat from eastern Europe.Zadig & Voltaire brand positioning for"popular"luxury,The store location and luxury brand famous adjunct,To enhance the brand image.And the king

  


  中国游客成巴黎购物之王 Chinese tourists into Paris the king of shopping

  据新华社电法国《解放报》近日发表文章,称来自于大陆、香港、台湾的中国游客一年比一年多。尽管游览方式大不相同,但是自从2009年以来,他们已经成为新的购物之王。

According to xinhua France[Shredded euro-note confetti]Recently published articles,Says from the mainland/Hong Kong/Taiwan's Chinese tourists than a year more than a year.Although not the same way to visit,But since 2009,They have become the new king of the shopping.

  据一家名为环球蓝色的统计机构数据显示,2011年,大陆游客日购物金额(在同一家商店)达到1470欧元,而在2005年和2010年,这个数字还仅仅只有650欧元和1300欧元。

According to a called universal blue statistics institutions data display,In 2011,,Mainland tourists day shopping amount(In the same shop)Up to 1470 euros,In 2005 and 2010,The number is only 650 euros ($) and 1300 euros.

  中国游客对法新社解释说,法国的奢侈品比中国便宜很多。比如一个香奈儿的手袋,在巴黎卖3100欧元,比中国国内便宜30%~40%,因为中国国内的税很高。另外,法国还经常有促销打折,这在中国几不可闻。

Chinese tourists to AFP explained,The French luxury goods is a lot cheaper than China.For example a chanel handbag,In Paris sell for 3100 euros,China's domestic cheaper than 30% ~ 40%,Because China's domestic tax is very high.In addition,France also often have promotional discounts,This in China a few inaudibility.

  为吸引更多中国游客,比利时、德国、英国已经或正在放宽对中国游客的签证限制。

To attract more Chinese tourists,Belgium/Germany/Britain has or are to relax the Chinese visitors visa restrictions.

  

花了钱却没能赢得尊重 Spent money failed to win the respect

  尽管中国游客给欧洲旅游业带来了繁荣,但他们在欧洲人内心深处的形象并没有相应地转好。欧洲中心论让一向自大的欧洲人看不起中国人,接受不了中国人居然可以买奢侈品像买大白菜一样。

Although Chinese tourists to European tourism has brought prosperity,But they are europeans inner image was not turn good accordingly.Eurocentrism let always arrogant europeans look down upon Chinese,Can not accept the Chinese incredibly can buy luxury goods as like buying Chinese cabbage.

  而一些中国游客的不良习惯,确实还有很大改进的地方。在欧洲一些艺术性很高的雕像旁,总有一些中国游客试图爬上去合影;在一些环境优雅的饭店,一大群中国人吵吵嚷嚷地相互敬酒,昂贵的葡萄酒一瓶一瓶地干,让那些在烛光下小口呷着葡萄酒的欧洲人摇头不止。

And some Chinese tourists of bad habits,There are still a great improvement place.In Europe some artistic high beside a statue,There is always some Chinese tourists tried to climb up had a group photo taken;In some environment elegant hotel,A large group of Chinese screaming to propose a toast to each other,Expensive wine bottle of bottle dry,Let those who are in candlelight eating small mouth the wine of europeans shook his head more than.

  不久前一项国际旅行网站的调查显示,爱花钱的中国游客在不受欢迎游客的排名中列第二位,仅次于美国。

Not long ago a international travel website survey,Love money Chinese tourists in the unwelcome visitors ranked in the second column,Second only to the United States.



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